#279: Mastering The Art Of Self-Promotion | The Lead Generation Series
6 Figure Creative
English - October 24, 2023 11:00 - 31 minutes - ★★★★★ - 299 ratingsMusic Business advertising business efficiency homerecording marketing music musicproduction recordingstudio Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Raise your hand if you suck at self-promotion...
🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.)
Sadly, self-promotion is where most freelancers hit a wall.
It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.
If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻♂️)
For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.
That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?
At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.
So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.
By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.
In this episode you’ll discover:
Why your lead magnets aren't working
The six types of traffic
The "core four" types of marketing Brian uses
Using earned media to grow relationships
Why only 3% of your audience is ready to purchase from you right now
How hackers make money with stolen ad accounts
Demand creation vs. demand harvesting
Harnessing referrals and word-of-mouth marketing
Using a referral circle to help fellow freelancers
How to get a plan for your lead generation efforts
For full show notes, visit https://6figurecreative.com/279
Raise your hand if you suck at self-promotion...
🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.)
Sadly, self-promotion is where most freelancers hit a wall.
It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively.
If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻♂️)
For those naysayers who think, "self-promotion!? You shouldn't have to self-promote if you're good at what you do!", I urge you to kill that thought with the fire of a thousand suns.
That's a self-imposed limitation. If promotion is a "normal thing" across every other industry, why should freelancers be the exception?
At its core, lead generation isn't about making lead magnets or revamping your freelance services. It's about mastering the art of self-promotion.
So, whether you're a seasoned freelancer or a newbie, we're about to dive into the nitty-gritty of self-promotion. We need to make sure your service (or lead magnets) doesn't go to waste.
By the end of it, you'll be armed with the tools to make your freelance business self-sustaining.
In this episode you’ll discover:
Why your lead magnets aren't working
The six types of traffic
The "core four" types of marketing Brian uses
Using earned media to grow relationships
Why only 3% of your audience is ready to purchase from you right now
How hackers make money with stolen ad accounts
Demand creation vs. demand harvesting
Harnessing referrals and word-of-mouth marketing
Using a referral circle to help fellow freelancers
How to get a plan for your lead generation efforts
For full show notes, visit https://6figurecreative.com/279