6 Figure Creative
308 episodes - English - Latest episode: 14 days ago - ★★★★★ - 299 ratings6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more.
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Episodes
#302: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 3
April 02, 2024 11:00 - 24 minutesWant to know the 3 golden rules for winning more clients than your competition? First off, forget about competing on price. It’s a dead-end street. Instead, focus on adding value in unique ways that don’t undercut your worth. It’s about quality, not the lowest bid. Second, make sure your stand-out factors are visible from the get-go. Qualities like a "great client experience" or a "cool vibe" are awesome, but they only shine through after you’re hired. You need something that grabs attention ...
#301: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 2
March 26, 2024 11:00 - 25 minutesWhy should someone hire you vs alllll the other options they have? If you don't have a good answer to that question yet, it's time to start working on it before the estimated 500 Million freelancers come online by the end of this decade. This week I broke down 5 "Brute Force Differentiators" you can use to set yourself apart. If you're trying to find more ways to stand out, this is a great start! In this episode you’ll discover: The three rules of differentiation Why lowering your price wil...
#300: How To Set Yourself Apart From The Other 500,000,000 Freelancers In The World | Part 1
March 19, 2024 11:00 - 20 minutes"But they do it for less". If you've heard lines like that over the past year, get ready to hear it even more over the next 5-10 years. Why? Well here's a terrifying stat: There are an estimated 500,000,000 freelancers "coming online" by the end of this decade. WTF can we do to set ourselves apart from all those people WITHOUT resorting to dropping our rates? It all comes down to one unsexy word: Differentiation. Why should someone hire YOU vs alllll the other options they have? If...
#299: Why You Should Ask Your Clients For Feedback After Every Single Project | The Infinite Clients Series
March 12, 2024 11:00 - 27 minutesIf you're an obsessive learner (or ADHD) like me, there's probably a long list of new things you've learned and implemented as a freelancer over the past year. Maybe you've set up that rock-solid client contract, nailed down an onboarding process that's smooth as butter, or started following those essential tips for staying top-of-mind with clients without driving them or yourself crazy. Or perhaps you've been working on your project management skills to keep all your ducks in a row or taken ...
#298: 6 Client Boundaries to Keep You Healthy, Happy, Stress-free, and Profitable | The Infinite Clients Series
March 05, 2024 12:00 - 35 minutesSo you made it to $100,000+ per year... Congrats. Too bad you made so many sacrifices that you're constantly stressed out, you're missing out on time with friends and family, and you resent your business. The irony is that you became a freelancer because you hated your day job and you wanted to work for yourself. Now, you feel like you have 50 "little bosses", and you hate your life a little bit more with each new client you gain. If this sounds like you, it may be time to put boundaries into...
#297: The Best Method For Avoiding "Revision Hell" For The Rest Of Your Life | The Infinite Clients Series
February 27, 2024 12:00 - 34 minutesYou have had one of those projects that went south fast? You're cruising along, and then boom, you hit the revisions stage, and it's like hitting a brick wall. Emotions run high, lists of changes start flying in, and what was supposed to be a quick fix turns into a never-ending nightmare. If you've been freelancing for a while, then I'm sure you've been there. This is the make-or-break moment in your quest for repeat clients and referrals. If the revisions process feels like a battleground, ...
#296: How Michael Janda Built A $30,000,000 Design Agency From One Super Power | The Infinite Clients Series
February 20, 2024 12:00 - 52 minutesBeing likable is a super power for freelancers, and here's why... This business is all about making a great first impression, keeping your clients coming back for more, and getting them to tell their friends about you. When you meet a new client, hitting it off right away can make a huge difference. Just like when you meet anyone new and instantly click — you just want to hang out more. For freelancers, being more likable means clients are more likely to pick you over someone else, and stick ...
#295: How To Create An "External Brain" That Helps You Finish Projects On Time Every Time | The Infinite Clients Series
February 13, 2024 12:00 - 31 minutesToday, let's chat about a struggle that hits home for a lot of us creatives... We kind of have a bad rep for getting projects across the finish line on time without dropping the ball. You know the drill – underestimating how long things will take, forgetting those tiny yet crucial details, and then, bam, you've dropped the ball... Again. Then we get those fun 3 AM panic attacks about that thing you forgot to send off to your client. Yep, been there, done that. Here's why we kinda suck at this...
#294: The 6 BARE MINIMUM Rules For Solid Client Communication | The Infinite Client Series
February 06, 2024 12:00 - 34 minutesPretty much all of us got into this "trading creativity for $$$" thing because we absolutely love what we do. It's easy to forget that there's more to the game than just passion + being good at your craft. The whole "client communication" thing usually isn't the most thrilling part of your day. It's like, we get so caught up in the excitement of creating and learning new things in our field that we kind of let the whole talking-to-clients thing slide. It's not because we want to be bad at it,...
#293: The 5-Step Blueprint for Perfect Client Onboarding | The Infinite Clients Series
January 30, 2024 12:00 - 33 minutesWhen you're freelancing, those first steps with a brand new client are absolutely crucial to nail. It's like when you're trying out a new app and everything from the welcome screen to the first few clicks just flows effortlessly. You instantly know you're going to enjoy using it. That's the smooth, user-friendly vibe you want your client onboarding system to have. So, why is it such a big deal? For starters, it's all about building trust. We're in a world where a lot of our interactions happe...
#292: The Rock-Solid 8 Part Client Agreement For Starting Every Project Off Right | The Infinite Clients Series
January 23, 2024 12:00 - 20 minutesWe're now rolling into the first real episode of this new "Infinite Clients" series, and my goal is to set up each episode in this series with a new rule... or better yet, a commandment. Maybe we'll have a full "10 Commandments For Infinite Clients" by the end, but let's just start with #1: Thou Shalt Put It All In Writing. If you want a guaranteed way to lose a client for life (including any referrals they might have sent), start by putting nothing in writing. Mismatched expectations are a k...
#291: How To Create A Viral Freelancing Business That Gives You "Infinite" Clients | The Infinite Clients Series
January 16, 2024 12:00 - 16 minutesThe phrase "Infinite clients" sounds like one of those terrible, cheesy, late-night infomercials, but is something like that really possible? Absolutely not. Infinite? Come on... Here's what I love about that phrase, though. If you HAD to come up with a way to create an "infinite" supply of clients, how would that look? It's essentially what "hope marketing" would look like in a perfect world, and it's something we should always be striving for. Here's what I mean... Imagine being a freelance...
#290: Here Are 11 Big (And Small) Projects You Can Take On In 2024 To Bring In Big Money
January 09, 2024 12:00 - 30 minutesJanuary can be a slowwwwww season for a lot of freelancers. There are two approaches you can take if this is the case for you... Approach #1: Chill. Rest. Maybe complain a little. Play a lot of video games. Pout a lot. Approach #2: Realize that you're the captain of your ship, and you're the only one who can make 2024 your best year ever. You can view any "slow season" as a reason to complain, OR you can view it as a chance for major progress, rather than a setback. This is a perfect time for...
#289: How To Create A 2024 Plan For Your Business (That You'll ACTUALLY Use)
January 02, 2024 12:00 - 31 minutesI've just returned from my year-end planning retreat in Chattanooga, TN, and DAMN it was awesome. This is only my 3rd year doing this and considering I started my freelance journey back in 2009, I discovered this secret WAY too late... Planning is the secret sauce to having your best year ever (which 2023 was for my businesses). But here's the kicker – it doesn't have to be a mind-boggling, complex ordeal. A stupidly simple plan that you actually use is worth its weight in gold compared to s...
#288: He Turned His 6 Figure Freelance Design Business Into A 7 Figure Agency | With Michael Janda
December 26, 2023 12:00 - 50 minutesEver felt like you wanted to reach out to someone, but didn't want to bother them? Maybe it was an old acquaintance, a past client, or even a prospective client you've had your eyes on for a while... Creatives typically have this voice inside our heads that says "don't do that... you'll just be bothering them". Here's something that may surprise you: That voice is usually a lying, thieving, horrible bastard who's simply holding you back from getting what you want... What's even worse is that ...
#287: The Follow Up Process That Helped Me Double My Freelance Business | The Sales Series
December 19, 2023 12:00 - 33 minutes"This ONE trick doubled my income". As dumb and clickbaity as that sounds, it's kinda true. Here's what I mean... the last time I did a deep dive into my freelance business, I realized something interesting... More than 50% of my annual income was directly attributed to following up with leads who never replied. About 20% of my income came from following up 4 or more times in a row (with zero response). That's pretty wild if you ask me, especially considering that most freelancers only fo...
#286: The SUPER Simple 4 Part Process For Sales Calls | The Sales Series
December 12, 2023 12:00 - 38 minutesHere's one of the biggest traps I see freelancers fall into when it comes to sales calls: They think they're good at them, but they're really not... Why? Two reasons: 1. They've never actually tried to close anything other than friends/family/referrals (the easiest to close, but rarely enough to keep someone 100% booked solid) 2. They've never actually seen how a real sales call is done If you ever want to get to the point where you can stay booked solid, then you need to know how to get stra...
#285: The Entire Freelance Sales Process From Beginning To End | The Sales Series
December 05, 2023 12:00 - 44 minutesIf you're a freelancer who's ever felt like sales is a foreign language, prepare to have your mind changed. First, it starts with understanding what sales really is. Sales is not just about persuasion... it's a process. In this new podcast series, I'm going to give you a comprehensive guide to the entire sales process for freelancers. Here's what's in store for this new Sales Series: Lead qualification (because let's face it, not every lead is a good fit) The all-important CRM setup How to...
#284: Stuck With Low $$$ Projects? Here's How To Level Up To $50,000 Projects | With Ryan Koral (Replay)
November 28, 2023 12:00 - 1 hourThe dark side of freelancing (that no one wants to discuss) is the wasteland of low-dollar "Fiverr Freelancers" charging bottom-dollar rates for "butt-in-seat" projects. Whether you're on Fiverr or not, you may still be trapped in this low-dollar wasteland that is essentially just another soulless day job you've created for yourself. These projects tend to be unfulfilling and draining, and you end up in a horrible financial place. This is what so many newbies and struggling creatives do, and ...
#283: The 3 Strategies For Staying Top-of-Mind & Getting More Gigs | The Lead Nurture Series
November 21, 2023 12:00 - 36 minutesAs we wrap up The Lead Generation series, you likely already know how important staying top-of-mind is. If you're not top-of-mind when the client is ready to hire someone, you won't get the gig. Period. So what are the 3 best strategies for nurturing your leads, and ultimately getting more gigs? That's what this week's episode is all about! In this episode you’ll discover: Nurturing leads the way you nurture a garden The three unofficial buckets of lead nurture strategies What being "know...
#282: Mapping Out The 7 Essential Stages Of The Complete Client Journey | The Lead Nurture Series
November 14, 2023 12:00 - 45 minutesWant to know the biggest sticking point in a freelancer's career? It's when you run out of friends and family to sell your services to. The moment you move into the world of getting strangers to hire you is the moment you find out what you're made of. It's honestly a scary place to be, but most people don't have large enough personal networks to stay booked solid with friends and family alone. Enter The Complete Client Journey: this is the 7 stages you need to walk someone through as they mov...
#281: The 4 Building Blocks of Turning Strangers Into Clients | The Lead Nurture Series
November 07, 2023 12:00 - 31 minutesAh, freelancing, my friend! Let's talk about the art of nurturing relations in this wild, wonderful, sometimes impossibly difficult world. You see, it's a bit like trying to find love on a dating app (which is where I met my wife 8 years ago). You don't just swipe right and immediately pop the big question, do you? No, no. It all begins with that elusive, deep connection. In the dating world, you chat, you laugh, and you get to know each other. You share stories, experiences, and maybe even a...
#280: Hackers Spent $3k Of My Money Promoting Elderly Women's Bras, And Here's What I Learned | Cyber Security Basics
October 31, 2023 11:00 - 27 minutesAnd on September 29th, someone played dirty and swiped access to my ads account. 19 days, folks. Nineteen. That's how long I was locked out, twiddling my thumbs while some hacker ran ads for elderly women’s bras on MY dime. As hilarious as that sounds, they threw a huge wrench into my marketing machine that cranks out thousands of leads monthly. Now, I’m no mathematician, but those 19 days of darkness cost me. We're not just talking about the pocket change of $3,000 they blew on those bra ad...
#279: Mastering The Art Of Self-Promotion | The Lead Generation Series
October 24, 2023 11:00 - 31 minutesRaise your hand if you suck at self-promotion... 🙋🏻♂️ 🙋🏼 🙋🏿♂️ 🙋🏻♀️🙋🏽♀️ (←that's probably you.) Sadly, self-promotion is where most freelancers hit a wall. It's one thing to create an amazing service or irresistible lead magnet, but it's entirely another to promote it effectively. If your calendar isn't booked solid with projects from ideal clients, then you likely suck at self-promotion. (just being real with you 🤷🏻♂️) For those naysayers who think, "self-promotion!? You shouldn't have t...
#278: The 4 Types of Lead Magnets That Actually Work | The Lead Generation Series
October 17, 2023 11:00 - 32 minutesLet’s dive into a crucial piece of the freelancer's marketing toolkit: The Lead Magnet. Imagine your lead magnet as an introductory handshake in the online world. It's your first impression, and we all know how vital that is. Your lead magnet isn’t merely a "hello"... it’s an "I understand your problems and I know how to help." Every lead is a person looking for a solution, and your lead magnet is the first step in proving that YOU are that solution. What we’re crafting isn’t just a freebie o...
#277: The Secret to Consistent Clients | The Lead Generation Series
October 10, 2023 11:00 - 32 minutesListen, I've heard it a hundred times, and I bet you have, too... "If you're good enough, you can just wait for clients to come to you." They say. "Word of mouth is all you need." They say. But here's the deal: sitting on your hands and hoping for that magical email notification of a new client isn't a strategy—it's a death trap. Let me paint a picture... You're a talented freelancer. You've had some good months, even great ones. But then there's that one sobering month. The inquiries dry up,...
#276: Shifting Your Clients From One-Time Projects To Monthly Recurring Subscriptions | With Annemie Tonken
October 03, 2023 11:00 - 45 minutesHow much is an average client worth to you? Whatever that number is, imagine how much more they'd be worth to you and your freelance business if they were paying you that amount every single year. Now imagine how successful you'd be if every single client you've ever had was paying you the amount every year for the rest of your career. That's the reality for those who run recurring subscription businesses, however, most freelancers only offer one-and-done packages. Whether you call it a re...
#275: Time Management For Freelancers | Back To Basics
September 26, 2023 11:00 - 15 minutesHey, you... The one out there juggling a thousand tasks, feeling overwhelmed by how much needs to be done, all while trying to meet client expectations — let's chat. You've probably heard a topic as mundane sounding as "time management" and just tuned out. That's fair because this topic is usually boring as hell. "Time management" can feel like something invented by spreadsheet nerds who want to crush your creativity. There's some truth to that. The problem is is, what seems boring is usually...
#274: Dare To Suck | Why You Make More Money When You're Bad At Things
September 19, 2023 11:00 - 24 minutesHave you ever taken a pause and really thought about the significance of being willing to “suck” at something? We creatives often find ourselves cocooned in this small world of what we're already good at. We spend our time in areas that come naturally to us. The zone where our creative juices flow and your hands complete the task with ease. It's our safe space, and damn, doesn't it feel good to be there? But... here's the twist – this very zone, this "comfort bubble" is also our biggest limit...
#273: Why Freelancers Are Vulnerable To "The Inbred Business Trap" (And What That Means For You)
September 12, 2023 11:00 - 26 minutesWe often look up to the biggest names in our field and think, "Wow, I want to be just like them", but we rarely consider the consequences. While it can be great to take inspiration from others, it can also backfire... Why? Because the top 1% in our field are really, really good at some things (like taking the perfect photo or creating a memorable logo), but that doesn't mean they're experts at EVERYTHING. In this episode, we dig into what I call "inbred businesses." This is when everyone look...
#272: The Freelancer's Guide To Automating Your Business | Part 2
September 05, 2023 11:00 - 34 minutesLast week we did a deep dive into the world of automation and talked about how it can help take care of boring, tedious, and repetitive tasks. Well, this week, we're taking it a step further and discussing how to automate some of the client acquisition and marketing tasks in your freelance business. In this episode, we'll explore the three core areas of marketing: lead generation, lead nurture, and sales, and discuss the numerous opportunities within these areas where you can implement automa...
#271: The Freelancer's Guide To Automating Your Business | Part 1
August 29, 2023 11:00 - 22 minutesYou know those tedious, terrible tasks you keep putting off? Yeah, we all have those. 🙄 Imagine if they could get done without you lifting a finger. Sounds magical, right? Well, in our latest episode, I dive deep into the magic world of automation. 🪄 No, it's not as scary as it sounds. In fact, many of us are doing it without even realizing it! Ever wondered what automation actually is? I've broken it down into three simple steps: a trigger, an action, and a result. 🔄 Curious about how auto...
#270: The 3 Best Ways To Graduate From "Simple Freelancer" To A "True Entrepreneur" With Multiple Income Streams
August 22, 2023 11:00 - 24 minutesFeeling like you've hit a ceiling in your freelancing career? Ready to take the leap into True Entrepreneurship but unsure where to begin? You're not alone, and I've got the perfect resource for you! I recently recorded a podcast episode all about what it means to graduate from freelancing. This episode is tailored for creative freelancers like you who might feel stagnant or limited in their current roles and are seeking new challenges, broader impact, and diversified income streams. In this ...
#269: The Creative Vs The Entrepreneur | Which Side Wins?
August 15, 2023 11:00 - 37 minutesIn today's episode, I'm dedicating the entire discussion to the creative versus the entrepreneur. We'll explore the pros and cons of each side, helping you navigate the battle within and find that sweet spot in the middle—the balance that leads to a happier, healthier, and more prosperous freelance career. First, let's really understand your creative side. As freelancers, most of us start as creatives at heart. We stumble upon a skill or a passion that sparks our imagination, ignites our crea...
#268: How To Guide Your Clients Through The Six Stages Of The Client Journey | Funnels For Freelancers
August 08, 2023 11:00 - 32 minutesI get how it feels when your website doesn't bring those sought-after leads. It's frustrating to spend so much time and care building a beautiful site, only to be greeted with crickets. The thing is, your website is likely more like a confusing labyrinth for potential clients... All those options, paths, and choices can be overwhelming. It's like a choose-your-own-adventure novel, where you're never quite sure if you're heading for the jackpot or a dead end. So what happens when your clients ...
#267: Turn Your Hours Into More Dollars By Fixing All 5 Parts Of Your Freelance Machine
August 01, 2023 11:00 - 38 minutesHere's a concept that will make you more money - everything in business is based on inputs and outputs. Yes, this sounds soulless, and yes this seems to take away the creativity, but stick with me. It's all about understanding how your freelance business operates, just like any other machine out there. Picture this: When you work a regular job, you know your input is your time, and the output is your hard-earned cash, right? It's simple. Similarly, with a car, you put in gasoline, and you get...
#266: How To Stay Top-Of-Mind By Being Impossible To Ignore | The Omnipresence Strategy
July 25, 2023 11:00 - 31 minutesHave you ever had an amazing potential client reach out to you? They seem really interested and they look perfect for you... But then, poof! They just vanish. Time goes by, the job doesn't happen, and you're left scratching your head, wondering, "wtf did I do wrong?" This can be really frustrating, but guess what? We can fix it! If this sounds like something that's happened to you, here's how you fix it: Be impossible to ignore. The truth is, if this part is hard for you, you're likely only ...
#265: Make Your Clients Worth More $$$$ By Avoiding These 6 Mistakes | The Freelance F*ckups Series
July 18, 2023 11:00 - 32 minutesIn any freelance business, there are two ways to increase your income: Get more clients Make each client worth more. While most freelancers focus on the first method, most of us ignore blatantly obvious ways you can make each and every client worth more $$$ to your business. The beauty of focusing on how you can make each and every client worth more is that the improvements you make here can have a massive impact for the rest of your life. Despite this, few freelancers spend time thinking ...
#264: The 6 Ways To RUIN Your Freelance Services | The Freelance F*ckups Series
July 11, 2023 11:00 - 24 minutesOn today's podcast episode, I wanted to have a candid chat about something critical to your success as a freelancer... It's a topic that's often glossed over, but it's the backbone of your entire business: Fulfilling the services you're paid for as a freelancer. Have you ever wondered why some clients never return, or why they don't refer your services to others? Maybe you're finding that more and more of your clients and projects are becoming a pain in the 🍑? If so, it might be time to take ...
#263: Let's Talk About 7 Things NOT To Do | The Freelance F*ckups Series
July 04, 2023 11:00 - 24 minutesToday, we're kickstarting a new podcast series. We're calling it the "Freelance F*ckups" series - because, let's be real, we all have those moments. This series is special because it aims to address one of the main issues we face when listening to advice-rich podcasts - information overload. Picture it as an "Advice Buffet" where you're trying to juggle countless pieces of advice, strategies, and tips. It's overwhelming, isn't it? For a lot of us, this all-you-can-eat Advice Buffet leaves us ...
#262: Why $100k Per Year Is The New Minimum Wage For Freelancers
June 27, 2023 11:00 - 20 minutesI've been talking to a lot of freelancers recently, and I'm a bit troubled by their underwhelming financial goals. It's not about being greedy, it's about being realistic... This is why I am presenting a bold idea: $100k should be the new minimum wage for freelancers. Many freelancers look at $100k as their most ambitious goal, while I look at it as merely the start. Hear me out. Gross income as a freelancer is vastly different from a salary in a day job. The reason is simple: expenses. They'...
#261: Overcoming Overwhelm: A Guide For Freelancers To Fix The Root Cause And Stop Treating The Symptoms
June 20, 2023 11:00 - 23 minutesWe all know the life of a freelancer isn't easy. There's an unending list of tasks to tackle, clients to please, and portfolios to build. On top of that, we juggle personal commitments and the oh-so-precious "me time" that often gets squeezed out. So, it's no surprise that we often find ourselves feeling overwhelmed, the creativity squashed out of us, and, at times, a sense of exhaustion that doesn't seem to let up. Sound familiar? It does to me. In our latest episode, I dove headfirst into t...
#260: How To Set SMART Marketing Goals For Client Acquisition | Back To Basics
June 13, 2023 11:00 - 22 minutesHere's a wild guess: I bet you've never set a real marketing goal for your business. Since most freelancers struggle to consider themselves a "business", this really isn't a big surprise. When it comes to the 10th episode of this "Back to Basics" series, marketing goals are about as basic as things get when it comes to marketing. How are you going to put together any sort of marketing plan without setting marketing goals? Now, I get it. I'm sure you have plenty of ideas fluttering around in...
#259: How To Stop Being A Copycat Freelancer | Back To Basics
June 06, 2023 11:00 - 17 minutesIn the latest installment of our Back to Basics series, we're diving headfirst into an often overlooked yet vital subject: carving out your unique niche as a freelancer. Today's exploration centers on what I term "The Copycat Freelancer" dilemma. Don't get me wrong... I’m not here to criticize. Instead, I want to guide you past this hurdle that's probably been holding you back for years. Imagine I asked you, 'Why should a client choose you over your competitor?' What would your response be? ...
#258: 6 Methods For Promoting Your Freelance Business | Back To Basics
May 30, 2023 11:00 - 25 minutesToday we're continuing with our "Back to Basics" journey by focusing on something that's often overlooked by freelancers - promotion. Promotion is super important to keep the clients coming in, but a lot of freelancers think they just need to be good at what they do. They admire those who seem to have endless work, thinking it all comes from word-of-mouth alone. But, in the early days of freelancing, just relying on referrals can be risky, leading to the scary "feast or famine" cycle. This si...
#257: Pricing For Freelancers: 5 Ways To Set Your Rates | Back To Basics
May 25, 2023 11:00 - 30 minutesThis week we're tackling a challenge we all face as creatives: how should we price our work? Getting this right is a huge deal, but damn it can be tricky! Pricing your services isn't just about picking a random number. A lot of us tend to set our rates by looking at what others charge or by trusting our gut. If that sounds like you, no shame, but this is the #1 way you end up undervaluing your work and undercharging. Part of this is about self-confidence, part of it's the fear of losing a gig...
#256: Choosing The Right Services To Sell As A Freelancer | Back To Basics
May 23, 2023 11:00 - 16 minutesOur ongoing series, Back to Basics, is all about diving deep into the foundation of freelancing. Today's focus is on the services (i.e. products) we offer as freelancers. This is the biggest difference between successful and struggling freelancers. All too often, we choose our services based on what WE want, while putting little to no thought into what our clients want. It's like trying to sell a product with a flaw. Think of any garbage Amazon purchase you've made, where the only review you'...
#255: Marketing... WTF Is It, And Do Freelancers Even Need To Worry About It? | Back To Basics
May 18, 2023 11:00 - 9 minutesWe're navigating a series right now that we've lovingly titled "Back to the Basics." I'm particularly excited about today's episode where we peel back the layers on a topic that's often shrouded in mystique, over-complication, or sometimes, just plain neglect: Marketing. You might ask, what exactly is marketing? Well, let's simplify it. As I've mentioned in previous episodes, the core of marketing is about presenting the right message, to the right person, at the right time. Yes, it really ca...
#254: Cash Flow Management: How To Never Run Out Of Money | Back To Basics
May 16, 2023 11:00 - 23 minutesWe all know that the freelancing world is thrilling, fulfilling, and at times, let's be real, a bit terrifying. One of the most daunting parts of freelancing (and one that I've grappled with myself) is cash flow management. In today's episode, we're diving deep into this crucial topic. The one thing I want you to take away from this episode is how to skillfully manage your cash flow so you never have to see your bank balance hit zero. I'm sure you've heard this saying before: "Businesses don'...
#253: The Freelancer's Guide to Automated Budgeting | Back To Basics
May 11, 2023 11:00 - 16 minutesHere's how most freelancers manage their money... Step 1: They check their bank account Step 2: They wonder where all their money went. If that sounds like you, then I want to help you avoid running your business like that. I've taken the time to simplify the budgeting process for you, focusing on creating an easy, actionable system that you can actually use. This episode is short, sweet, and perfect for those who are looking to get a handle on where all your damn money is going. My goal is t...