Marketing Your First Responder Agency!

Most of us who have or now serve as first responders have passed out stickers with emergency numbers, fire prevention pamphlets and posters that we hand-stamped with our name and address, key rings and much more. Why? To establish a connection between you and the community you serve. In a word, you are “marketing” your organization!

Few people think that a fire, police or EMS organization, volunteer or career, needs a “New York City 5th Avenue advertising and marketing plan. But if you think again, what hard could a marketing program do? Sure, you drive around the fire district on Santa Saturday and collect a few dollars; some of you have a pancake breakfast or barbecue dinner. All of that is marketing, too!

My guest on this episode of “5-Alarm Task Force,” is Lt. John Kowalski, with the Lone Oak Volunteer Fire Department outside of Chattanooga. John’s vocation is on communications and marketing. However, once he joined his small department (18 members and two pieces of apparatus) he saw a way to help them both market and brand themselves to their community. It’s worked so well, that neighboring departments have asked for his and his department’s help.

After you listen to this episode, visit his website at www.babacita.com. If you’re interested in purchasing his program, you can save 20% off the regular price, visit our website (www.dalmatianproductions.tv)and go to John’s Guest Page entry for a special coupon code for listeners of “5-Alarm Task Force.”

Tune in at www.dalmatianproductions.tv or iTunes® , Google Play® , Spotify® or your favorite podcast platform. And remember – Stay Safe & Stay Well!