Interview with Mark Boundy : The Success of Your Business is All in Your Customer’s Head

Mark Boundy is a business builder, sales leader, author, coach, and consultant. He has grown businesses in a variety of industries for 25 years, amassing wide-ranging experience in sales, marketing, new product development, and product management. 

In this episode, Mark shares how he helps his clients find, win, and keep more business—more profitably. 

“Understand your value to your customer. And then make sure you can articulate that to the customer, you sell it and then you price it appropriately. ”

– Mark Boundy

 

Why you have to check out today’s podcast: Discover how to develop and show value in a customer’s mind Learn how to provide more value for customers without discounting your services short Learn how to  deepen customer relationships and make your business more profitable   Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

 

Episode Takeaway: Typical symptoms of that problem that you see owners experiencing

Focusing on internal customers only. If you have developed processes where you have internal customers, that's a symptom because you've let people lose a view to the outside customers. Discounting too much. If you think that you might be discounting too much, you've got a symptom of the problem. Your salespeople fai to sell value. If your salespeople can't articulate the customer outcomes that your customer is going to receive from using your product or service, you've got a symptom of the problem.   Resources|Links Radical Value: Elevate Your Company—And Career—by Unleashing the Power Inside Customer Centricity: https://www.amazon.com/gp/product/B08527K4ZG?pf_rd_r=A5GVJD373M9VJ6DEPDX6&pf_rd_p=ab873d20-a0ca-439b-ac45-cd78f07a84d8  Connect with Mark Boundy:  Email: [email protected]  Website: http://boundyconsulting.com  LinkedIn : https://www.linkedin.com/in/markboundy Twitter: https://twitter.com/BoundyMark