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33 Tangents

308 episodes - English - Latest episode: 2 months ago - ★★★★★ - 17 ratings

33 Tangents is a podcast that covers a wide range of topics from digital analytics to business and technology to remote work.

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Episodes

33 Tangents - Episode #205 - Common Data Collection Instrumentation Pitfalls

April 20, 2022 15:25 - 53 minutes - 98.3 MB

There are a few common threads we’ve observed over the years with clients and web analytics implementations: One scenario that we’ve seen is that they over-implement their analytics tool leading to situations where they have more data they know what to do with. Another is that they never truly finish the implementation phase preventing them from moving into the maturation and maintenance phase.  This causes those organizations to be in a constant state of implementation preventing them fro...

33 Tangents - Episode #204 - What’s The Deal With Server-Side Tracking?

April 13, 2022 14:15 - 55 minutes - 101 MB

Server-side tracking is being pitched as the next great leap forward in analytics and marketing data collection.  It is positioned as the cure for all current ills facing digital analytics and marketing data collection as well as those to come. What is it?  Is it over-hyped?  What can it really do and what real problems does it solve?  What are the pitfalls?  Are you risking getting stuck in a particular ecosystem? On this week’s episode of the 33 Tangents podcast, Jason, Jenn, and Jim dis...

33 Tangents - Episode #203 - Keys to a Solid Digital Analytics Implementation

April 06, 2022 14:18 - 55 minutes - 102 MB

Implementation of digital analytics solutions is often pitched as “just do X, Y, & Z” and you’re all set.  We know that is not the case.   What are the keys to a solid implementation?  Do should you ensure to have in place at the start of the implementation as well set up for the future? On this week’s episode of the 33 Tangents podcast, Jenn, Jason, and Jim discuss factors necessary to not just deploy a solid analytics implementation but also ensure its long-term success.   THANK YOU W...

33 Tangents - Episode #202 - The Current State of Digital Analytics Technology & Implementation

March 30, 2022 14:00 - 51 minutes - 94.2 MB

It’s been a while since the topics of data collection architecture and analytics implementation have been discussed.  What are some of the things that are going on in that space?  Where could things possibly be going? On this week’s episode of the 33 Tangents Podcast, Jim and Jenn discuss martech data collection, common issues clients are encountering today, and the positive developments.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your ...

33 Tangents - Episode #201 - Active vs. Passive Ownership: Out of Touch or Misaligned Goals

March 23, 2022 14:15 - 46 minutes - 85.9 MB

The metrics associated with organizational and individual goals are one way owners & management monitor the health of the business.  When designed and deployed with intention, goals can successfully aid in that.  When haphazardly put together, they can hinder the business. What does it mean to intentionally design goals that aid the business?  How can goals become misaligned with the purpose of the business and its employees? On this week’s episode of the 33 Tangents podcast, Jim and Jason...

33 Tangents - Episode #200 - Over-operationalization And Trust in Employees

March 16, 2022 14:15 - 46 minutes - 84.5 MB

The mistake many businesses make is they over-operationalize procedures and bog their employees down with a large number of policies.  The reason given for doing business in this manner is that it is to ensure a great experience for customers, but the real reason is that they don’t completely trust their employees. What kind of experience does that really create for customers?  What leads to the lack of trust?   On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue talk...

33 Tangents - Episode #199 - Who Are Your Regular Customers?

March 09, 2022 14:15 - 51 minutes - 94.8 MB

Every business, from a small town diner to a large multi-national conglomerate, has their regular customer.  These are key to success.  They are the barometer indicating how the business is going and they are the business’s biggest advocate.   What can cause a business to start taking their regular customer’s for granted?  What are some of the warning signs regular customers can provide, both verbal and non-verbal?   On this week’s episode of the 33 Tangents podcast, Jim and Jason contin...

33 Tangents - Episode #198 - Active vs. Passive Ownership/Management

March 02, 2022 14:15 - 50 minutes - 92.6 MB

It’s an all too common story, experienced as both an employee and a customer.  A business is started and is actively run the founder(s).  The product is loved by customers and the work is loved by the employees.  Something then changes and while no one is able to put their finger on it right away, customers and employees alike can feel it.  The employees sense a change in the culture.  The customers notice the product isn’t the same.  Things just feel different.   There are also those busi...

33 Tangents - Episode #197 - Buying and Selling Services: Selling Authentically

February 23, 2022 14:15 - 51 minutes - 93.5 MB

How many times have you gone into a store to look for something, but when approached by someone in sales you’ve responded with “no thanks, I’m good.”?  Many are not very fond of salespeople, often feeling that a salesperson’s role is to take advantage of them and convince them to buy something that they don’t need.   This feeling may be accurate and realistic in some cases, while in others the sales person genuinely wants to help you find the best solution.  As a salesperson, what value is ...

33 Tangents - Episode #196 - Buying and Selling Services: Do RFPs Actually Provide Value?

February 16, 2022 14:15 - 42 minutes - 78.3 MB

Requests for Proposal (RFPs) are a staple when it comes to the procurement of products and services.  They are often dreaded by not just those completing them, but by those running them. What value can a company get by running an RFP to procure services?  Is there anything a potential vendor be aware of with an RFP? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss aspects of selling services, their experiences with RFPs, and the pros and cons they see with them.   ...

33 Tangents - Episode #195 - Things Business Can Learn From Sports, Continued

January 19, 2022 14:15 - 44 minutes - 80.6 MB

On this week’s episode of the 33 Tangents Podcast, Jim and Jason continue their discussion comparing sports and business.  They focus on the areas of commitment and integrity giving examples where the business world could improve.   WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO FIND US Website: www.33sticks.com Email: [email protected] Twitt...

33 Tangents - Episode #194 - Things Business Can Learn From Sports

January 12, 2022 14:15 - 43 minutes - 79.5 MB

Are there certain lessons that the business world can be take away from the sports world?  What can be learned from what happens on the field of competition?   On this week’s episode of the 33 Tangents podcast, Jim and Jason take a look at certain aspects in sports that could improve business.  Having both played youth sports and now avid sports fans, Jim and Jason share stories of how sports has impacted they way they’ve approached their work.    WHERE TO LISTEN The 33 Tangents video s...

33 Tangents - Episode #193 - From The Archives: What Companies Can Expect With A Growing Remote Workforce

January 05, 2022 14:15 - 53 minutes - 97.1 MB

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on April 14, 2021. With everyone, both employees and employers, getting a taste of over the last year the move to remote work is accelerating.   More employees are asking for it and some employers have started talking about remote work being a permanent part of the way the company does business. What should small, rural do to attract remote worke...

33 Tangents - Episode #192 - From The Archives: Analytics instrumentation Lessons Learned

December 29, 2021 14:15 - 46 minutes - 84.5 MB

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on June 23, 2021. There is no better teacher than experience, which itself only comes with time.   On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.   WHERE TO LISTEN The 33 Tange...

33 Tangents - Episode #191 - From The Archives: Revisiting Unlimited PTO

December 22, 2021 14:15 - 45 minutes - 84 MB

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on April 21, 2021. Two years ago in the episode “Is Unlimited Time Off Actually Unlimited?”, Jim, Hila, and Jason took a hard look at the concept of unlimited PTO to see if it’s something employees find valuable or just a gimmick.  They left that conversation genuinely questioning the value of “unlimited” PTO. In the time since, Jim and Jason have...

33 Tangents - Episode #190 - From The Archives: From The Archives: What Troubles You Most With the Current State of Digital Analytics?

December 15, 2021 14:15 - 48 minutes - 89.6 MB

We’re currently taking a break for holidays and will be back with new episodes starting on January 12, 2022.  This episode was originally posted on March 17, 2021. Digital Analytics is all about identifying problem areas and potential solutions for a business?  That doesn’t mean the space doesn’t have problems itself.   On this week’s episode of 33 Tangents, Jim and Jason talk about what they see as issues within the digital analytics space and their thoughts on how to address them.   WH...

33 Tangents - Episode #189 - What Should Digital Analysts Think About When it Comes To B2B?

December 08, 2021 14:16 - 43 minutes - 79.7 MB

Analyzing visitor behavior on a website is all same regardless of the type of site, right?  For a brand that has a B2C and a B2B arm, what are the things those using digital analytics data should consider? On this week’s episode of the 33 Tangents podcast, Jim & Jason wrap up the series comparing B2C and B2B.  They dive deep into common things analysts miss when working with a B2B site and the key items they need to be aware of to provide useful insights.   WHERE TO LISTEN The 33 Tangent...

33 Tangents - Episode #188 - What Unique Things Should A Digital Analytics Solution Consider For B2B?

December 01, 2021 14:15 - 41 minutes - 75.4 MB

“If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ “  - Yvon Chouinard In our previous episode we discussed the differences between B2C and B2B.  Continuing that thread,  What are some of the unique nuances that digital analytics solutions should consider for a B2B site?  Can the same solution cover both a B2B site and a B2C site?  What are some of the finer details that make all...

33 Tangents - Episode #187 - From The Archives: Talking About The Status of Higher Education with Stephen Marshall from the ETSU Research Corporation

November 24, 2021 14:15 - 1 hour - 118 MB

We’re currently taking a break for Thanksgiving and will be back with new episodes starting next week, December 1, 2021.  This episode was originally posted on May 1, 2020. This week Jason and Jim are joined by returning guest Stephen Marshall.  Stephen is a professor and department chair at East Tennessee State University.  The conversation looks into the cost and value of higher education and Stephen also shares how ETSU is supporting students during this uncertain time.   WHERE TO LIST...

33 Tangents - Episode #186 - What Are Some Common Mistakes Organizations Make When It Comes to B2B

November 17, 2021 14:20 - 40 minutes - 73.4 MB

As the discussion comparing online B2B and B2C businesses continues, what are the common mistakes companies make with these two sides of the business?  Are there things that companies assume or fail to consider with B2B? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss online shopping and purchasing needs of B2B customers that companies often neglect.  They provide their perspective on where companies typically struggle having worked with clients with both offerings....

33 Tangents - Episode #186 - What Are Some Common Mistakes Organizations

November 17, 2021 14:20 - 40 minutes - 73.4 MB

As the discussion comparing online B2B and B2C businesses continues, what are the common mistakes companies make with these two sides of the business?  Are there things that companies assume or fail to consider with B2B? On this week’s episode of the 33 Tangents podcast, Jim and Jason discuss online shopping and purchasing needs of B2B customers that companies often neglect.  They provide their perspective on where companies typically struggle having worked with clients with both offerings....

33 Tangents - Episode #185 - How is B2B Different From B2C?

November 10, 2021 14:15 - 36 minutes - 67.2 MB

Commerce is commerce and all ecommerce sites work the same way, right? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss the differences between online consumer customers & online business customers.  They cover the nuances between the two and what companies need to account for. WHERE TO LISTEN The 33 Tangents video simulcast is now available on YouTube Subscribe on Apple Podcasts Subscribe on Google Podcasts Listen on TuneIn Listen on Amazon Music   WHERE TO ...

33 Tangents - Episode #184 - Creating Solutions vs. Breaking The Rules

November 03, 2021 14:15 - 39 minutes - 71.4 MB

We live in a society where we are trained from childhood to get in line and stay there.  Those that challenge the norm and try to bring new ideas & ways of doing things are labeled rule breakers and problems. Companies and individuals claim to want to work with those that are creative, but then are quick to stifle it.  We’ve all run across those times where questioning why a company does something is met with “We’ve always done it that way.” On this week’s episode of the 33 Tangents podcas...

33 Tangents - Episode #183 - What Has Happened To Loyalty?

October 27, 2021 14:15 - 49 minutes - 90 MB

Our grandparents worked for the same company for most, if not all of their career.  That is a foreign concept to many these days it feels like that in the business world today, every relationship is one of convenience.  Does loyalty now extend to only “What have you done for me lately?” On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to be loyal as both an employer and an employee.  They talk about what it means to be authentically loyal and how sports...

33 Tangents - Episode #182 - What Does It Mean to “Ride For The Brand”?

October 20, 2021 14:15 - 42 minutes - 77.9 MB

Part of the Code of the West is to “Ride For The Brand”.  This means to be loyal to those that take you on and hire you.  It’s not a blind loyalty, but one that is earned.   In his book Cowboy Ethics: What It Takes To Win At Life, James P. Owen writes: “The cowboy’s greatest devotion was to his calling and his way of life.  His loyalties naturally centered upon those who valued his traditions and counted upon him to uphold them.  In short, the cowboy gave allegiance and respect where they...

33 Tangents - Episode #181 - Built to Last

October 13, 2021 14:15 - 49 minutes - 90.4 MB

We all know the adage that “things aren’t built to last like they used to.”  Why is that?  Why does quality feel like a lost art?   On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss what it means to design and build something to last.  The conversion covers both physical products and service offerings, looking at why companies may not always have the long-term sustainability of their products & offerings in mind.   WHERE TO LISTEN The 33 Tangents video simulcast i...

33 Tangents - Episode #180 - Agency Shortcuts

October 06, 2021 14:15 - 47 minutes - 86.7 MB

Hiring the right agency is not an easy task as there are several aspects that affect quality that need to be taken into account.  Who will be working on the account on a day-to-day basis?  How does the team approach discovery and requirements building? On this week’s episode of the 33 Tangents podcast, Jason and Jim discuss common tactics agencies often employ but are often not quickly noticed. Items We Mentioned: 33 Tangents - Episode #18 - Agency Billing Models: The Good, The Bad, and T...

33 Tangents - Episode #179 - Paying for Quality (Or The Cost Of Low-Cost)

September 29, 2021 14:15 - 45 minutes - 83.1 MB

In life there are things for which you want to bargain shop and others where you want to pay the premium price.  The desire to pay a premium price comes from a recognition in the difference in value and quality. In the digital analytics space it seems that many companies pay the premium price for technology licenses but bargain shop for the services associated with it. When and where you should invest in quality?  How do you recognize quality when it comes to digital analytics?  How can co...

33 Tangents - Episode #178 - Is the Office As We Know It Dead?

September 22, 2021 14:15 - 38 minutes - 70.2 MB

Many companies are further delaying and re-evaluating the full return to the office while employees are leaving jobs with companies that are forcing a return in favor of companies offering greater flexibility and autonomy.  Some companies have even started closing and consolidating office locations.   Is the office as we’ve come to know it dead?  What should employees expect from it in the future?  What should employers consider doing with their office space?   On this week’s episode of ...

33 Tangents - Episode #177 - Recreating the Office Virtually

September 15, 2021 14:15 - 51 minutes - 95.1 MB

With the return to the office delayed indefinitely and the talk turning to the employees coming to the office on a limited basis or only when necessary, there is an undercurrent of “how are we going to manage these people?” This goes to a far extreme of employers considering software so they can “check in” on their employees at their desk which is disturbing on many levels. Are people that unoriginal?  Is this mid-management realizing they are no longer needed if employees have autonomy? ...

33 Tangents - Episode #176 - Why Is Remote Work Such a Polarizing Topic?

September 08, 2021 14:15 - 48 minutes - 88.7 MB

Remote work is an extremely divisive and polarizing conversation online.  You are in one camp or another and cannot admit the other side may have some valid arguments. Why does the discussion around remote work vs. office work bring such a zealous response?  What drives people to one of the extreme sides of the argument? On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss the online debate that rages as people are looking for genuine information as the way of working f...

33 Tangents - Episode #175 - Is Remote Work For Everyone?

September 01, 2021 14:15 - 50 minutes - 92.3 MB

Over the last year and a half, a large number of people have been thrust into working remote.  As the debate about returning to the office has kicked into high gear many of those people have realized they would prefer to work remote. Is working remote for everyone?  Why are some of the common traits of those that gravitate to remote work? On this week’s episode of the 33 Tangents Podcast Jim and Jason dive back into the remote work topic to discuss how their perspectives on it have changed...

33 Tangents - Episode #174 - Is All The Hubbub Around Cookies A Distraction From A Greater Privacy Issue?

August 25, 2021 14:15 - 47 minutes - 86.8 MB

Is all the online privacy talk focusing on cookies really just a distraction?   Do cookies really pose a risk to online privacy or are there bigger threats that are not being addressed due to the focus on cookies? On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss their opinions on the discussion around cookies, how accurate they are, and if there are others aspects of online privacy that are being missed.   THANK YOU We know your time is limited, so it mean...

33 Tangents - Episode #173 - Do They Really Care About Your Privacy Or Is It All Theater?

August 18, 2021 14:15 - 37 minutes - 69.2 MB

Customer privacy has become a sales pitch.  Companies tout the security of their products alongside the other features of the experience.    Do companies really care about the privacy of their customers or is it all just theater?   Do they really believe that privacy is a key part of the customer experience or are they trying to do the bare minimum to meet regulations? On this week’s episode of the 33 Tangents Podcast, Jason and Jim discuss where they think companies rank customer privacy...

33 Tangents - Episode #172 - What Is Privacy When It Comes To Being Online?

August 11, 2021 14:15 - 56 minutes - 103 MB

Since online/digital privacy has been a hot topic as of late, it feels as though the word has lost a bit of meaning.  Privacy means different things to different people.   What does it mean to have privacy when you’re online?  Are anonymity and privacy the same thing?   On this week’s episode of the 33 Tangents Podcast, Jason, Jenn, and Jim discuss what online privacy means to them the threats they see to it.  They discuss the responsibilities the technology and content providers have as w...

33 Tangents - Episode #171 - How Much Are We Giving Away In The Name of Free?

August 04, 2021 14:15 - 50 minutes - 92.1 MB

More than 25 years ago the commercial web embraced the advertising model over the subscription model for access to content.  What we’ve seen is ever increasing data collection in order to provide more relevant ads to drive ad revenue for the purpose of supporting content creation. How much are we giving away in the name of free access to content?  When does data collection go too far?  How can users be informed on the value they get from data collection without stirring up unreasonable para...

33 Tangents - Episode #170 - Talking Career Experience with Dr. Stephen Marshall from the ETSU Research Corporation

July 28, 2021 14:00 - 1 hour - 135 MB

On this week’s episode of the 33 Tangents Podcast, Jason and Jim are joined by returning guest Dr. Stephen Marshall to talk about ways higher education can help college students get meaningful, real-world experience.   Stephen is the Chief Marketing Officer & VP of Workforce Development at the newly established ETSU Research Corporation at East Tennessee State University.   Items we mentioned: Stephen’s LinkedIn Profile Website for Research Corporation at East Tennessee State University...

33 Tangents - Episode #169 - From The Archives: How We Got Here

July 21, 2021 14:30 - 38 minutes - 70.1 MB

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021. On this week’s episode of the 33 Tangents podcast, we’re going way back to the early days.  This episode was originally published on June 8, 2018. There are many careers for people to choose from that have a predefined path from beginning to end, starting with school and ending with retirement.  What many of us have found is that Digital Analytics presents something different, a...

33 Tangents - Episode #168 - From The Archives - Talking Trust Culture with Dan Roden

July 14, 2021 14:00 - 59 minutes - 108 MB

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode was originally published on August 23, 2019.   The business world is often thought of as cold and calculating. The only purpose employees serve is to make widgets and check items off a list. When push comes to shove, employees are cut loose when finances are tight. Employees are scared to reach out and ask for help for fear of being seen as weak, thought of as l...

33 Tangents - Episode #167 - From The Archives: Building Authentic Customer Connections with Charlie Roberson, Head of Project Delivery at Verbate

July 07, 2021 14:00 - 56 minutes - 103 MB

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode originally aired on October 9, 2020.   We’ve seen the trend of customers wanting more of a “relationship” with the brands & companies they buy from for quite some time now.  Whether that be showing how they feel through social media or searching out companies that share the same values as them.   2020 presented a whole new set of challenges for companies tryin...

33 Tangents - Episode #166 - From the Archives: Talking Building A Digital Ecosystem with Carrie Bourke

June 30, 2021 14:00 - 51 minutes - 94.9 MB

We’re currently taking a break for summer vacation and will be back with new episodes starting on July 28, 2021.   This episode was originally published on October 11, 2019.   This week Jim and Jason are joined by Carrie Bourke, Director of Customer Analytics and Insight at Harvard Business Review.   Prior to her time at HBR, Carrie spent times in analytics leadership roles at Clario Analytics, L.L. Bean, & Staples. Over the last 3 years Carrie has been a partner of 33 Sticks and durin...

33 Tangents - Episode #165 - Analytics instrumentation & Implementation Lessons Learned

June 23, 2021 14:15 - 46 minutes - 84.5 MB

There is no better teacher than experience, which itself only comes with time.   On this week’s episode of the 33 Tangents Podcast, Jason and Jim talk about the lessons they were only able to learn through leading numerous analytics and marketing technology implementation projects over the years.   THANK YOU We know your time is limited, so it means a lot to us that you would spend some of your time with us. If you have found this episode to be valuable, we would appreciate if you would...

33 Tangents - Episode #164 - The Real Cost of Context Switching and Multi-Tasking

June 16, 2021 14:09 - 50 minutes - 92.2 MB

Many have become accustomed to rapidly bouncing from one item to the next that it is easy to lose sight of the cost of context switching.   How does context switching impact our ability to be productive?  What is the hidden cost? On this week’s episode of the 33 Tangents Podcast, Jim and Jason talk about what they’ve learned about interruptions, multi-tasking, & context switching over their careers and steps they’ve taken to limit it.   THANK YOU We know your time is limited, so it mean...

33 Tangents - Episode #163 - Finding a Mentor in Digital Analytics

June 09, 2021 14:00 - 52 minutes - 96.7 MB

On the 33 Tangents Podcast the theme on gaining experience in analytics continues with a focus on mentors.     What are the roles mentors play?   What is the value in having a mentor?   How do you go about finding one?   On this week’s episode of 33 Tangents, Jim and Jason talk about the mentors they’ve had at various points of their career as well as the opportunities they see with mentoring in analytics.   THANK YOU We know your time is limited, so it means a lot to us that you wo...

33 Tangents - Episode #162 - Gaining Experience in Digital Analytics

June 02, 2021 14:00 - 47 minutes - 87.7 MB

The school year is wrapping up and another group of college graduates will be making their way into the workforce.   Regardless of where you are in your career, how can you gain knowledge in digital analytics?  What are some of the ways that you can get valuable, real-life experience?   On this week’s episode of the 33 Tangents Podcast, Jim and Jason discuss their thoughts on how and where to get meaningful experience for digital analytics.   Items we discussed 33 Tangents - Episode #...

33 Tangents - Episode #161 - When Should You Give Work Away For Free?

May 26, 2021 14:15 - 50 minutes - 92.6 MB

When we’re in college, we’re told that we need to take an unpaid (or very low paid) internship to gain experience and set us up for a good career.     After we’ve started our career, we’re told at times that we need to take one for the team and that we’ll get rewarded later.     If you run a business, we’re told that you need to give away free products or work to gain exposure.   Should you give away free work?  Does it really benefit you to do so?     On this week’s episode of the 3...

33 Tangents - Episode #160 - Why Is “Grinding” The Only Way To Work?

May 19, 2021 14:00 - 49 minutes - 90.1 MB

Hard, honest work in which you create value for your company & clients alike and grinding until burnout are not the same thing.     Why do people think that grinding as hard as you can for an indefinite amount of time is the only way to go?   Why is there this cognitive dissonance when people hear of alternative ways of working?     Why are people shamed for thinking that you can have fun and gain fulfillment in work without burning yourself out?   Why is burnout looked as a badge of...

33 Tangents - Episode #159 - Are Virtual Conferences The Future?

May 12, 2021 14:15 - 40 minutes - 74.7 MB

This episode was recorded while Adobe Summit 2021 was taking place with it being the second year that it was held virtually due to the COVID-19 Pandemic.   Is this the future of industry conferences?  Will they return, but in a scaled-down (read: cheapened) form that’s half in-person and half virtual?   On this week’s episode of 33 Tangents, Jim and Jason talk about concerns they have with virtual industry events becoming the norm, how conferences are more than just keynotes & breakout s...

33 Tangents - Episode #158 - Live: Companies Kneecapping Partners and Customers

May 05, 2021 14:00 - 46 minutes - 85.6 MB

Do large companies intentionally try to hurt their partners?  Do they value all customers equally? On this week’s episode of 33 Tangents, Jim and Jason tackle this subject and discuss steps companies take, intentionally or unintentionally, that put their smaller parts in a tough situation.   Items we discussed 33 Tangents - Episode #64 - Is Unlimited Time Off Actually Unlimited Twitter conversation about PTO   THANK YOU We know your time is limited, so it means a lot to us that you w...

33 Tangents - Episode #157 - Revisiting the North Star Metric

April 28, 2021 14:00 - 43 minutes - 80 MB

All the way back in episode 31, which aired in November 2018, Jason, Jon, and Jim talked about the concept fo the North Star metrics.  Going into the conversation expressed concern with growth hacking.    How has everyone’s perspective on North Star metrics changed in that time?   What is 33 Sticks’ North Star Metric?   Items we mentioned: 33 Tangents - Episode #31 - What is a “North Star Metric” and How Do You Go About Determining It?   THANK YOU We know your time is limited, so it ...

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