We have our youngest entrepreneur on this show this week. At just 17 years old Emma Coffey was inspired to start her very own atleisure brand Final Bend.


The idea came from her love of athletics where she was a successful pole vaulter, however an injury led to early retirement, but allowed her to pursue Final Bend while keeping a connection to the athletics community. Keeping in mind, this was while she was still in school! What started off as a side project has grown from strength to strength & it's safe to say, it's all down to Emma's drive & hard work.


She never gave up on on her dreams & continued to build the brand, while maintaining part-time jobs & attending college. It was during the pandemic when she was out of work that she really gave Final Bend her all. Now at 21 now, she works full time for Final Bend & has many plans in the pipeline for the future. We can't wait to see what's in store!


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