Erik Huberman: Common Marketing Mistakes that Keep You Hustling

If you’ve ever wondered why most of your business came from referrals, you should listen to this conversation. This week marketing expert Erik Huberman shares the three areas of marketing that are critical for growth and why we as entrepreneurs get stuck in the hustle finding customers, even if we’re great at what we do. During this conversation we’ll cover how to pare down and strengthen your message, creating a better understanding of your customer relationships, and how to apply solid business strategies to your marketing plan in order to give you the freedom you need to Have it ALL.

"People end up cutting things off that could have been successful because they don't understand how to look at a piece of marketing." – Erik Huberman

About Erik:

Erik Huberman is the founder and CEO of Hawke Media, the fastest growing marketing consultancy in the United States. Launched in 2014, Hawke Media has been valued at $75 million and has grown from seven to over 150 employees in three locations (Los Angeles, New York, and Boston). The company has serviced over 2000 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty, and Bottlekeeper to household names like Red Bull, Verizon Wireless, and Alibaba. Hawke Media has taken home numerous industry awards including inclusion on the Inc. 5000 2020 list of “Fastest Growing Companies”, Fortune Magazine’s “50 Best Workplaces in Southern California” and Huberman was named The International Business Awards Entrepreneur of the Year in the field of Advertising, Marketing, & Public Relations. As a serial entrepreneur and marketing expert, Huberman is a sought-after thought leader in the world of digital marketing, entrepreneurship, sales and business. Prior to Hawke, he founded, grew and sold two successful ecommerce companies. Huberman is the recipient of numerous honors and awards including Forbes “30Under30,” CSQ “40Under40”, Inc. Magazine’s “Top 25 Marketing Influencers,” and Best in Biz North America’s “Marketing Executive of the Year.” A regular contributor to major publications like Forbes, Entrepreneur and CSQ, Huberman is also a well-known keynote speaker.

About The Hawke Method:

Ever wonder how the biggest brands in the world make it to the top? Here's a hint: it's more than just a well-placed billboard or a TV ad. According to Erik Huberman, the Founder and CEO of Hawke Media, there's a common framework behind every successful marketing strategy. After helping over 3,000 brands find success through his holistic approach, Erik has distilled the art of marketing into three core elements: awareness, nurturing, and trust. Without all three, the system fails. From fledgling students to seasoned industry veterans, anyone can gain from the shrewd strategies in The Hawke Method. And use them to fly above the competition. 

You can buy a copy of The Hawke Method here: https://amzn.to/3IrccE9

Stay focused on the mindset, skills, and habits it takes to Have It All with the following:

Take the free Have It All Assessment here:
Learn the four pillars of performance by reading my book, The Making of a Maverick
Connect with me on LinkedIn: https://www.linkedin.com/in/marlohiggins/
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