INFLUENCE
324 episodes - English - Latest episode: 30 days ago - ★★★★★ - 110 ratingsWhat does it really take to make a living (and an impact) on the Internet today?
Join Matt Silverman (who has been covering online culture for 15+ years) in conversation with YouTubers, musicians, podcasters, streamers, journalists, TikTokers and more about turning creativity into a job, building community on ever-changing platforms, and their complex relationships with huge online audiences.
INFLUENCE is the relaunch of 2 GIRLS 1 PODCAST, a weekly comedy/interview show about fascinating online communities, which ran for 7 years and nearly 300 episodes.
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Episodes
120 Genyus Network is a safe social space for stroke survivors
February 17, 2020 08:00 - 1 hourCaleb Rixon was a 24-year-old musical theater actor in his prime, who had just landed a major role in a production of Chicago. He hit the gym to prepare for a long tour of song and dance, when he felt something explode behind his eye during a workout class. He remembers being taken away in an ambulance and not much else. He woke up a month later, unable to walk, talk, or swallow. But he was alive. A rare brain abnormality had caused a massive stroke, and Rixon was on a slow road to recovery. ...
119 How one woman hacked online dating to find the perfect partner
February 10, 2020 08:00 - 1 hourQuantitative futurist Amy Webb was fed up with online dating in 2005. The questionnaires and algorithms on sites like Match and OKcupid that were supposed to connect like-minded people and form lasting relationships yielded nothing but duds and disastrous dates. Despite advice from family and friends to cast a wider net, Webb did the opposite: she became even more picky. She created a long list of dating criteria and narrowed the pool of singles down using a complex scoring system. Then, she ...
118 Sign Language Is Rapidly Evolving in VR
February 03, 2020 08:00 - 53 minutesDeaf users of immersive social platforms like VRchat can face a tough time communicating. Unlike other social media, VR spaces rely on verbal and physical communication rather than text. And sign language with current-gen VR controllers is limiting and clunky at best. But groups of volunteer interpreters inside VR worlds are hard at work making sure these spaces are more welcoming and accessible for deaf users. The result is an empowering community of "Helping Hands." This week, Alli and Jen ...
117 Urban Exploring
January 27, 2020 08:00 - 56 minutesSneaking into abandoned buildings and filming urban decay may not be the newest trend, but obsession with so-called “urban exploring” and “abandon porn” has skyrocketed alongside the widespread accessibility of social media. Today, millions of viewers eagerly await the videos of intrepid explorers like Bob Thissen, who travel the world in search of abandoned power plants, coal mines, theme parks, hotels, and shopping malls. Thissen’s mission is archaeological: to document places where no one ...
116 The man who sold shares of himself on the Internet
January 20, 2020 08:00 - 1 hourIn 2008, Mike Merrill divided himself into 100,000 shares and offered them to the Internet for $1 a pop. After the initial wave of friends and family bought in, online strangers began to acquire shares of Mike — a regular person, not a company. With those shares come voting rights. Shareholders were allowed to decide Merrill's diet, his romantic decisions, even whether or not to get a vasectomy. Any personal life decision for which Merrill would seek advice from a friend, he instead posed to...
115 Lissa Explains it All
January 13, 2020 08:00 - 1 hourIn 1997, an 11-year-old girl set up a website with HTML tutorials and guides for Neopets. Within a few years, "Lissa Explains it All" was serving 500,000 monthly visitors, its forums hosted 75.,000 users, and Google was sending her big fat ad revenue checks. Alyssa Daniels, a kid from Orlando, was teaching the world how to make websites long before YouTube tutorials and Squarespace — and making legit money in the process. Alli and Jen talk to Daniels about her childhood entrepreneurial spirit...
114 Smart Bitches, Trashy Books
January 06, 2020 08:00 - 1 hourRomance novels get a bad rap, probably due to a history of stereotypical characters, plots, gender roles, and an all-around "trashy" look on supermarket and drug store shelves. But the genre has changed radically, and romance fiction now spans a wide variety of sub genres and writing styles. If you love romance, but not sure where to find the best authors and titles, start with Smart Bitches, Trashy Books, a community co-founded by Sarah Wendell nearly 15 years ago. The site (and podcast) is ...
[Encore Episode] 42 Bronies
December 30, 2019 08:00 - 1 hourHappy New Year from 2G1P! We're taking a break this week, but wanted to re-share another one of our favorite episodes: Bronies! Enjoy and we'll see you in 2020. Original publish date: July 23, 2018 Learn more about your ad choices. Visit megaphone.fm/adchoices
113 ClausNet: The Social Network for Santas
December 23, 2019 08:00 - 1 hourPortraying Santa Claus in the modern era takes a village. What's the best way to whiten your eyebrows? Growing a beard, or applying one? How jolly is too jolly? That's where ClausNet comes in. It's a social network, online forum, marketplace, and community where Santa performers can trade tips, tell stories, and learn the best ways to communicate with excited kids. Michael Rielly has been portraying Santa Claus since he was 12 years old, and founded ClausNet in 2007 after identifying a strong...
112 The Cottage Industry of Custom VR Sex Avatars
December 16, 2019 08:00 - 1 hourThe rise of powerful, free 3D modeling software has emboldened a cottage industry of VR enthusiasts to create custom sex avatars for virtual porn. But what happens when members of this community start requesting models that look like celebrities, ex-girlfriends, classmates, and co-workers? Samantha Cole covers VR and online sex for Vice, and her recent piece titled "They Can't Stop Us," chronicles the sometimes well-meaning but often seedy underbelly of a marketplace that trades in virtual be...
111 @MugJerry and the Quest for Instagram Justice
December 09, 2019 08:00 - 1 hourThe Instagram account turned multi-million dollar media company @FuckJerry is notorious for stealing funny tweets, memes, and other content from creators, and posting them — without credit or compensation — to their own social accounts. Fuck Jerry's following has exploded in recent years (14.5 million Instagram followers at the time of publication), but so has the backlash. The #FuckFuckJerry movement became an anti-piracy rallying cry across the Internet. Two comedians (Davram Stiefler and J...
[Encored Episode] 82 God
December 02, 2019 08:00 - 49 minutesWe're taking the week off for the Thanksgiving holiday, but we hope you enjoy one of our favorite episodes. Sit back, relax, and enjoy a conversation with a very popular social media influencer: God. Learn more about your ad choices. Visit megaphone.fm/adchoices
110 THE GREATEST PRANK IN PODCAST HISTORY
November 25, 2019 08:00 - 55 minutesThis week, we prank Jen, when her boyfriend Adam pretends to be an adult baby who knows a little too much about her personal life. Get ready for some epic 2G1P hi-jinks. Support 2G1P on Patreon! https://www.patreon.com/2G1P Join us on Discord: discord.gg/2g1p Email us: [email protected] Talk to Alli and Jen: https://twitter.com/alligold https://twitter.com/joonbugger Call the show and leave a message! (347) 871-6548 Learn more about your ad choices. Visit megaphone.fm/adchoices
109 The Teens of TikTok
November 18, 2019 08:00 - 1 hourTikTok came on the social media scene relatively recently (2016), and teens have flocked to it. The Chinese-made lip-syncing video app boasts 500 million users, most of them young. TikTok has developed its own culture and communities within, and Rolling Stone writer EJ Dickson has been observing and reporting on them in detail. As a non-teen herself, she's fascinated by the empowerment and deep social awareness that appears baked-in to Gen-Z, thanks to their constant connectivity. Alli and Je...
108 Virtual Reality Therapy Sessions
November 11, 2019 08:00 - 1 hourThe anonymity of the Internet has long made it a place for confessions and bonding with strangers you'll never meet IRL. Virtual reality kicks it up a notch. Social spaces like VRchat allow strangers to inhabit the same "room" and communicate vocally and with body language, two aspects that differentiate it from the chat rooms of yore. One VRchat user, Syrmor, has found the platform to be an extremely compelling place for soul-baring, therapeutic conversations. So much so, that people around ...
107 'World of Warcraft' Reunions
November 04, 2019 08:00 - 1 hourWhen World of Warcraft came on the scene in 2004, it redefined the potential for massively multiplayer online (MMO) games. Players not only spent daily hours grinding for loot and gear, but socializing in a deep and organic way. Lifelong friendships and IRL marriages were forged in the flames of Azeroth. As WoW and MMOs evolved, some players yearned for that simpler time. And with the recent release of World of Warcraft Classic, guild-mates and raiding parties who haven't played together in a...
106 Deepfakes (with Sham00k)
October 28, 2019 07:00 - 57 minutesDeep fakes, a process that uses AI and machine learning to place someone’s face on another’s body with Hollywood-level results, have been entertaining and terrifying the Internet for the last few years. And the technology is advancing exponentially, according to Sham00k, a programmer and popular deep fake artist who recently transformed impressionist Jim Meskimen into the 20 different celebrities he’s impersonating. But with this great power comes great responsibility. What do deep fakes mean...
[Encore Episode] 01 Is 'Furry' a Sexual Orientation? (Published Oct 2, 2017)
October 21, 2019 07:00 - 1 hourWe're taking the week off due to unforeseen scheduling mishaps, but wanted to share one of our favorite classic episodes that longtime listeners and new fans may not have heard. It's our very first published episode about the Furry community, which came to define the mission of the show, and set the tone for future episodes. We hope you enjoy, and we'll talk at you next week! Original Description: Alli and Jen speak with Dominic Rodriguez, director of the documentary Fursonas, about life (and...
105 Virtual Reality: Sex, Marriage, and the Future of Relationships
October 14, 2019 07:00 - 1 hourVirtual reality might still be for early adopters, but as headsets get smaller and social norms evolve, more people are meeting, hanging out, having sex, and even getting married in virtual spaces. Peter Rubin is a VR expert, author, and senior correspondent at Wired, where he covers VR social spaces. And while people have been socializing and getting kinky online for decades, Rubin believes that "embodied presence" (truly feeling that your body is physically next to another person in VR) is ...
104 One Red Paperclip (Kyle MacDonald)
October 07, 2019 07:00 - 1 hourIn 2005, Canadian blogger Kyle MacDonald traded a red paperclip for a fish-shaped pen. From there, he wanted to see how many times he could "trade up" for something bigger and better. After one year and 14 trades (facilitated by the Internet, of course), he acquired a two-story farmhouse in Saskatchewan. No money changed hands. The barter-only experiment became a viral sensation and presents deep thoughts about the nature of value. Alli and Jen talk to MacDonald about his inspiration for the ...
103 Selling $80 Used Tissues on the Internet
September 30, 2019 07:00 - 1 hourStand-up comedian Mekki Leeper wanted to see if he could convince the Internet to buy a fake wellness product. With some slick branding, fake Instagram followers, and the perfect media outrage hook, Leeper turned a Squarespace website and $1,000 into global demand for $80 used tissues. Vaev tissues claimed to get you sick today, so you'd be inoculated later. And people were willing to pay big bucks for these chic snot rags. The viral success of this fake health product (akin to Goop and Raw W...
102 Reborns
September 23, 2019 07:00 - 1 hourReborns are baby dolls with hyper-realistic features. So real, in fact, that bringing them out in public will often fool strangers into thinking they're flesh and blood, even upon close examination. There's a passionate online community of artists and collectors who fawn over these dolls, which tread right through the Uncanny Valley. Why? Alli and Jen talk with Reborn artist and YouTuber Stephanie Ortiz about the appeal of realistic dolls, her meticulous crafting process, their therapeutic us...
101 How to Make Real Money With Amazon's Mechanical Turk
September 16, 2019 07:00 - 51 minutesAmazon's Mechanical Turk service has a mixed reputation. Some see it as a way to turn found time into easy spending money. Others view it as crowd-sourced slave labor. While the majority of Mechanical Turk workers make very little money doing repetitive tasks like identifying images or taking surveys (and often give up on the platform entirely), there are some who have optimized the process to actually generate decent incomes. By studying the time-to-pay ratios of certain tasks and using b...
100 Years of 2 GIRLS 1 PODCAST!!!!!1!!!
September 09, 2019 07:00 - 1 hourCan you believe we've been podcasting for a CENTURY? Thanks for sticking with us on this journey of discovery and Internet magic. Here's a look back at our favorite moments. Your comments, calls, suggestions, emails, and tweets mean the world to us, so please keep them coming. See you in the next 100 years! Support 2G1P on Patreon! https://www.patreon.com/2G1PJoin us on Discord: discord.gg/2g1p Email us: [email protected] Talk to Alli and Jen: https://twitter.com/alligold https://twitter.c...
99 International Dating Apps
September 02, 2019 07:00 - 1 hourAnyone in a long distance relationship will tell you how hard it can be. And dating or marrying across countries comes with a huge list of expenses and immigration headaches. While people from different countries meet and fall in love all the time, why would anyone seek out a relationship with these complications from the start? The "mail order bride" concept has been around for centuries, and the modern equivalent are dating apps that facilitate specific international relationships: Columbia...
98 ASK YOU ANYTHING with Gibi ASMR
August 26, 2019 07:00 - 18 minutesWelcome to a new episode format we like to call: ASK YOU ANYTHING, where we ask Internet-famous people awkward questions in a sad attempt to embarrass them for your entertainment! (Don't worry, we'll have a regular episode for you next week.) This week we're joined by Gibi ASMR, a YouTuber and Internet content creator who specializes in ASMR — autonomous sensory meridian response. Millions of people watch Gibi's videos and use the sounds of her voice and various materials to relax and feel t...
97 Crowdsourcing Mental Healthcare with 7 Cups
August 19, 2019 07:00 - 57 minutesMore than 300,000 volunteers are standing by right now, 24/7, ready to listen if you need to talk to about depression, anxiety, self-harm, or just need to vent about a rough day. Texting with a listener who cares has meaningful therapeutic value, according to 7 Cups, a crowdsourced platform for mental health. But how are these listeners trained, and how should these anonymous conversations about serious topics be moderated? The Internet is full of trolls, after all. And can anonymous texting ...
96 Why is there so much Sonic the Hedgehog porn?
August 12, 2019 07:00 - 1 hourThere's plenty of sexy fan art for any movie, show, or game imaginable, thanks to Rule 34. But there's something about Sonic the Hedgehog that lends the character to very specific and often extreme fetish art, in limitless quantities. Why Sonic? Writer and weird Internet excavator K. Thor Jensen walks Alli and Jen through the invention of the Internet's favorite blue speed demon, and the unique way he was positioned by his creators that set him up as a conduit for porn of all stripes. Suppor...
95 Fake Facebook Events
August 05, 2019 07:00 - 58 minutesIt's become clear that nearly all information you come across on Facebook (or any social media for that matter) should be consumed with skepticism. But there's something about the trouble of organizing a physical event and inviting real people to a real place, that seems beyond the realm of forgery. Turns out, it's the hottest new form of online/IRL trolling. And Facebook users fall for it hook, line, and sinker. When photographer and artist Eric Pickersgill discovered that folks were trickin...
94 Sweepers
July 29, 2019 07:00 - 1 hourTom has been to the Super Bowl multiple times. He goes on free cruises yearly, has ridden on the Daytona 500 track at 200 miles per hour, traveled with the U.S. soccer team, and devoted a room of his house to store all the Reese's Peanut Butter Cups and big screen TVs he's won over the years. That's because he enters more than 100 sweepstakes every single day, and thanks to a constant supply of free gift cards, he rarely pays for gas, cable, or his cell phone out of pocket. But he's not a wiz...
93 Macrophilia
July 22, 2019 07:00 - 52 minutesMacrophilia is a surprisingly popular fetish involving sexual fantasies about giants — specifically, giant women. Being at the mercy of giants, or being coddled or crushed by them are staples of the community, but size change motifs also are common. Stories and media about giants (like the 1958 horror B-movie Attack of the 50 Foot Woman) or size change (1989's Honey, I Shrunk the Kids) have become touch points for the macrophilia community, though many have also taken to making their own medi...
92 Unicorn Moms
July 15, 2019 07:00 - 57 minutesPerfect moms and unicorns have one thing in common: They don't exist. That mantra has brought together a huge community of women who are sick of the judgmental bickering that plagues typical "mommy groups" on social platforms like Facebook. Alli and Jen speak with Maria Hunt, the founder of Unicorn Moms, about her inspiration for starting a completely new kind of online support community for mothers. Spoiler alert: It involves a lot of drinking. Hunt explains the rules of her invite-only grou...
91 Murderinos
July 08, 2019 07:00 - 1 hourThe true crime explosion ignited by podcasts like Serial and Netflix series Making a Murderer has spawned a massive ecosystem of murdery content. One of the biggest and most passionate fandoms on the Internet today centers on two funny women and their obsession with real murder headlines, both new and historical. Their podcast, My Favorite Murder, has 19 million monthly downloads by conservative estimates. And the enormous community that gathers around it (whose members refer to themselves...
90 If you think dating is hard, try doing it at 60
July 01, 2019 07:00 - 1 hourThere's no shortage of dating horror stories on social media. But dating in your later years — after a divorce, death, or other major life change — can be especially daunting. And while apps and services can take the friction out of finding a match, they can also be incredibly overwhelming, and often don't cater to those 60 and older. That's where Peggy Wolman steps in. She's a professional matchmaker with a focus on helping people find love later in life. She and her husband Richard work wit...
89 Subverse: The porn video game that took Kickstarter by storm
June 24, 2019 07:00 - 1 hourAdult content in video games is nothing new. Big budget franchises like Mass Effect and The Witcher series are noted for their character romances and sexy scenes. But in those games, sex is not the main attraction. It’s about gameplay and story. On the other side of the coin, Steam is awash in adult games featuring anime-inspired characters in various sexual situations. The gameplay is presumably nothing to write home about, but merely a vehicle for porn. Enter: Subverse. This sci-fi/RPG/porn...
88 The 8-Bit Guy
June 17, 2019 07:00 - 1 hourDavid Murray is known to millions of fans as "The 8-Bit Guy." His YouTube channel covers the gamut of computers, consumer electronics, and gaming consoles from the golden age of pixel art and command line operating systems: the '70s, '80s, and early '90s. His detailed tear-downs, restorations, and explanations of vintage technology have drawn a huge community of enthusiasts — and not just the stereotypical "middle aged geek." People of all ages and backgrounds flock to Murray's convention boo...
87 Birds of North America
June 10, 2019 07:00 - 1 hourBird watching probably conjures images of an old, retired guy sporting binoculars behind his country home. But Jason Ward is rapidly dispelling that stereotype. He's been an avid birder since his childhood growing up in The Bronx, NY, and has brought his passion to social media. His #TrickyBirdID Twitter threads challenge people to snap photos of unknown neighborhood birds so the global community of birders can identify them. His enthusiasm led him to make the popular webseries Birds of North...
86 Death Cafe
June 03, 2019 07:00 - 48 minutesDeath is a difficult topic no matter how you slice it, but cultivating a healthier outlook on end-of-life issues can have profound effects on families when they encounter loss. That's the mission of Death Cafe. It's a self-described "social franchise" — a set of ideals that can be replicated in small groups around the world. It's not a support group, but a way to get people talking about death in a productive manner. After all, it's a social and personal issue that everyone will face at some ...
85 r/AskOldPeople
May 27, 2019 07:00 - 1 hourIn an age where nearly all information is a Google or Wiki search away, it's easy to forget that real, first-hand experiences of what the world used to be like are right in our own families and communities. That's the mission of the subreddit r/AskOldPeople. It's a place for members of one generation to get perspective from those who came before. The result has been some deep conversations about politics, personal finance, technology, and the timeless personal wisdom you just can't get from t...
84 Best of Nextdoor
May 20, 2019 07:00 - 49 minutesNextdoor is the social network that connects people based on neighborhoods, rather than friend networks or common interests. Getting to know your IRL neighbors sure seems like a good idea. But at times, it combines the two worst things about social media: relative anonymity and real-world consequences. The platform is home to countless petty squabbles and strange behavior that reveal the absurdity of modern life, and the insanity of the people who live two houses down. The most ridiculous pos...
83 Searching for the Hidden Treasure of Forrest Fenn
May 13, 2019 04:00 - 1 hourThere's a box of treasure worth millions somewhere in the Rocky Mountains, and a global online (and IRL) community is devoted to the search. The treasure was hidden by Forrest Fenn, a collector of antiquities and nature lover, who — after cancer threatened his life in the '80s — decided to have some fun with the wealth he'd accumulated. He wrote a poem full of cryptic, geographic clues that are now a worldwide obsession. And while Fenn says seekers have gotten close, no one has uncovered the ...
82 God
May 06, 2019 07:00 - 49 minutesFor thousands of years, God has communicated with humanity via dusty tomes, prophets, and the occasional miracle. But it's 2019, and the Internet is way more efficient for reaching the flock. That's why God has spent the last few years amassing followers on Facebook and Twitter, and smiting hypocrites and blasphemers (aka trolls) with his digital wrath. And if you've noticed that He's a little less about fire and brimstone, and more about calling bullshit on modern religion, you're not wrong....
81 How Linguist David J. Peterson Created the Dothraki and Valyrian Languages for 'Game of Thrones'
April 29, 2019 07:00 - 1 hourWhen fantasy TV shows need an alien or elf to speak a fictional language, most writers make up a few foreign-sounding words to pad the script and move on. But that won't cut it when it comes to Game of Thrones, a show with details as deep as its fandom. So when George R. R. Martin and the show's producers needed to build complete, functional languages for Dothraki riders and Valyrian-speaking slavers, they turned to real-life linguist and "conlanger" David J. Peterson. He transformed a handfu...
80 Feminist Memes Are a Banner of Social Change on Instagram
April 22, 2019 07:00 - 1 hourWe don't always think of Internet memes as a force for serious social change. But the humor behind image macros and mashup content can be leveraged in the fight against toxic masculinity — with the right talent, of course. Julia Hava has amassed a huge following on Instagram (@binchcity) by turning sexist advertising into hilarious commentary on feminism and mental illness. Alli and Jen talk to Hava about the modern feminist conversation happening online, and how memes and humor play an incre...
79 How Could Anyone Really Believe the Earth is Flat?
April 15, 2019 07:00 - 1 hourA growing number of people believe that world governments and other shadow organizations are hiding the truth: that the Earth is not a globe, but a flat disc with a dome of stars above it. Despite overwhelming evidence to the contrary, this "mother of all conspiracy theories" is flourishing on the Internet, giving rise to vast networks of YouTubers, podcasters, and social media communities that spread misinformation. This phenomenon led three filmmakers to ask: Why is this happening now, and ...
78 Can Instagram save independent book stores?
April 08, 2019 07:00 - 47 minutesWhile it may feel like books face an existential crisis in the shadow of digital media, reading communities are alive and well in an unlikely social media sphere: Instagram. Showing off what you're reading with a fancy cup of coffee is only a small part of the #bookstagram trend. Insta has become a powerful tool for author discovery (especially for female writers of color), community, accountability, and marketing the wares of independent book stores. Alli and Jen talk with Tammy Gordon, who ...
77 April Fools: 3 Chrome Extensions to Prank Your Friends
April 01, 2019 07:00 - 1 hourOn the list of "Things The Internet Is Useful For," lulz rank pretty highly (second only to porn, of course). Online pranks are as old as the ARPANET itself. This April Fools' Day, 2G1P is celebrating internet jokesters by chatting with three developers who can turn your web browser (or a co-worker's, if you're sneaky enough) into a veritable fun house of chortles, guffaws, and confusion. Alli and Jen talk with Eric Bailey, Clayburn Griffin, and Steven Frank, about their devious Chrome exten...
76 Musketeers: The Global Elon Musk Super Fan Network
March 25, 2019 07:00 - 56 minutesWorldwide and obsessive fandom is nothing new, but it's usually reserved for pop stars, actors, YouTubers, and video games. It's rare for tech CEOs to command such loyalty, but Elon Musk's journey from sickly, bullied child, to stumbling entrepreneur, to rocket-launching world changer is a story that's impossible to ignore. Musk has engendered a global community of superfans who hang on his every word, and who will defend him at any cost. Alli and Jen chat with Paula Mellon, the creator of a ...
75 The Power of Parasocial Relationships in the Age of Loneliness
March 18, 2019 07:00 - 1 hourWhen TV and radio brought the voices and images of public figures into our very homes, we began to feel kinship with people we've never actually met. But these one-sided "parasocial" relationships have kicked into overdrive with the advent of social media. Now we subscribe to the daily minutia of YouTubers and Instagram influencers under the guise that this format is more honest — more "real" — than the scripted world of mass media. The bonds we feel across the Internet can be powerful and li...
74 Transhumanism and the Next Phase of Human Evolution
March 11, 2019 07:00 - 49 minutesAs we become ever more physically entwined with our technology, and medicine extends our lives beyond anything our ancestors could imagine, we may not be too far away from implanting or genetically manipulating superhuman powers, or even escaping death entirely. If that sounds pretty cool and pretty terrifying at the same time, you're not alone. Alli and Jen talk transhumanist future shock with Dr. Natasha Vita-More, the executive director of Humanity+, an organization devoted to enhancing th...