14. The shadow side of online marketing

Is online marketing a pyramid scheme? A cult? Today, Louise looks at the darker side of the online marketing world and what it means for freelancers. Listen up for the three ways this harms freelancers and what we can do about it.

"Celebrity entrepreneurs market themselves as our friends, as boss babes, as the guy next door so we 'know, like and trust' them. We think, 'they're just like me, maybe I can do that too.' But the problem is that what worked for them won't work for everyone. And if you buy their course, and you don't get the results you hope for, that leads to shame, blame, burnout and disappointment. How do we avoid getting sucked in?"

Louise Shanahan is a freelance health copywriter and content marketer. She's on a mission to help others build a freelance business that feels easy and works for them – in weekly snack-sized bites.

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