217. Bridging the Gap Between People Pleasing and Business Growth w/Benjamin Friedman

Benjamin Friedman is the President and Founder of Build Scale Grow. The business helps founders scale efficiently and grow exponentially at a fraction of the cost to hire full-time leaders. In the last ten years, five of his clients have gone through successful M&A transactions.

Main Business Issues:

Lack of growth in his consulting business

Benjamin’s Key Insights and Takeaways:

Despite having years of experience and many successes in helping start ups grow Benjamin found himself having issues reaching new business

As we explored this further it became clear that a bunch of his conversation were being “distorted” by a lot of people pleasing patterns 

He was hesitating closing the sale, asking explicit question or leading with the expertise that he had

This created a gap where he wasn’t sharing as much about the results he was able to provide which left him without a lot of closed sales 

Connect with Benjamin

https://www.webuildscalegrow.com/

https://www.linkedin.com/in/benjaminbfriedman/

https://www.amazon.com/dp/B0BP9GVRPY