On Brand with Nick Westergaard Podcast Episodes featuring Laura Ries

Hammering Home Your Brand with Words and Visuals with Laura Ries

On Brand with Nick Westergaard - February 26, 2018 11:00 - 38 minutes ★★★★★ - 88 ratings
“The tactics have changed but the strategy of owning and building a brand hasn’t.” Laura Ries can share first hand how branding has stood the test of time. “It’s why some rise and others don’t — it’s the brand.” Together with her father, positioning pioneer Al Ries, Laura authored some of the sem...