On Brand with Nick Westergaard Podcast Episodes featuring Carla Johnson
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Creating Stories from Customer Empathy with Carla Johnson
On Brand with Nick Westergaard - January 16, 2017 11:00 - 30 minutes ★★★★★ - 88 ratings“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, Carla Johnson of Type A Communications and co-author of Experiences: The 7th Era of Marke...