Latest Fashionbusiness Podcast Episodes
Five Minute Friday: Five Steps to the Perfect Online Sales Process
Boutique Chat - April 19, 2024 10:00 - 8 minutes ★★★★★ - 805 ratingsLast week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience. Resources: Facebook Ads Masterclass
#605 The Power of Adaptability: Thriving in a Changing Retail Landscape
Boutique Chat - April 16, 2024 10:00 - 35 minutes ★★★★★ - 805 ratingsToday we’re joined by April Rector, owner of The Light House Boutique. In this episode, she shares her entrepreneurial journey, from the challenges of launching her business amidst the pandemic to its eventual success. She also offers practical insights into running a boutique during uncertain...
Five Minute Friday: Five Steps to the Perfect In-Store Sales Process
Boutique Chat - April 12, 2024 10:00 - 6 minutes ★★★★★ - 805 ratingsHow often have you gone into a store and heard someone immediately ask: "Can I help you with anything?" Asking this question right off the bat is the kiss of death—and a common mistake you should make sure your staff avoids at all costs. Listen in to learn what they should be doing instead to cl...
#604 Facebook Ad Strategies for Small Business Retailers
Boutique Chat - April 09, 2024 10:00 - 37 minutes ★★★★★ - 805 ratingsCurious about Facebook ads and eager to harness their potential for your business? Look no further! In this episode, we're diving into the dynamic world of Facebook advertising with our expert, Jeff Fenn, Director of Marketing. Whether you're new to Facebook ads or hoping to level up, Jeff unp...
Five Minute Friday: Cultivating Success: Why Culture is King
Boutique Chat - April 05, 2024 10:00 - 6 minutes ★★★★★ - 805 ratingsWe've all heard people say "cash is king." But more important than cash—and what leads to more cash—is culture. Listen in to learn why figuring out your company's culture is the key to long-term success. Ashley Alderson: Instagram The Boutique Hub: Instagram
#603 Unlocking the Secrets of Apparel Manufacturing
Boutique Chat - April 02, 2024 10:00 - 43 minutes ★★★★★ - 805 ratingsIn the intricate process of garment production, there is a lot of complexity that often goes unnoticed. Joining us today is Philippa Comfort from Creative Culture Consulting, sharing her journey into the industry and revealing the nuances of garment production that many overlook. Philippa explai...
Five Minute Friday: Measure What Matters
Boutique Chat - March 29, 2024 10:00 - 5 minutes ★★★★★ - 805 ratingsWelcome to another Five Minute Friday episode! Today we're talking about the key things to measure in your business. Download the Retail Acronyms Sheet
#602 Mastering the Art of Boutique Ownership: A Deep Dive into Niche Markets and Online Expansion
Boutique Chat - March 26, 2024 10:00 - 38 minutes ★★★★★ - 805 ratingsJincy Wallace, the dynamic Boutique Boss and Owner of Jincy’s Southern Change, joins the show to offer a fresh perspective on boutique ownership. In this episode, Jincy shares the lessons she learned about understanding her ideal customer's demographics, personality, and style preferences, as ...
Five Minute Friday: 5 Common Retail Acronyms Every Retailer Needs
Boutique Chat - March 22, 2024 10:00 - 8 minutes ★★★★★ - 805 ratingsWelcome to our new Five Minute Friday series, where I'll be sharing bite-sized actionable tips to help you grow your business! In this inaugural episode, I'm breaking down the major retail acronyms every retailer should know—no matter what kind of business you're in. Download the Retail Acrony...
Season 6 Kickoff: What's Working For Small Business Retailers Right Now
Boutique Chat - March 19, 2024 10:00 - 20 minutes ★★★★★ - 805 ratingsWelcome to Season 6! This season, we're shaking things up. It's time to get real and authentic because life is too short for anything less. We're diving deep into the world of boutique ownership, exploring the challenges, triumphs, and everything in between. I'm here to listen to your sto...
FTV: Boutique Owner Myths Debunked with Sara Burks
Boutique Chat - February 16, 2024 12:40 - 37 minutes ★★★★★ - 805 ratingsSara Burks, our director of partnerships and education at The Boutique Hub, and I go over Boutique Owner Myths Debunked in this Season 2 episode — which was the topic of one of our breakout sessions at the 2019 Boutique Summit. No matter where you’re at in your business journey, it's alwa...
FTV: How to be more Productive as a Business Owner with Ashley Alderson
Boutique Chat - February 09, 2024 14:46 - 26 minutes ★★★★★ - 805 ratings“It’s so common today to hear the word busy. Everybody is busy. But the question is, are you busy doing the right things?” In this episode from Season 3, I talk about how I’ve learned to think like a CEO, prioritize my time and set necessary boundaries, and I outline my top tips for How to b...
6 Lessons Business Owners Can Learn from Taylor Swift
Boutique Chat - February 06, 2024 14:06 - 26 minutes ★★★★★ - 805 ratingsAs I wrap up Season 5 of the podcast, I want to talk about where we are in the industry, where there’s opportunity right now, how to approach marketing your business in 2024 ... but mainly I want to talk about Taylor Swift! Whether you like her music or not, you can’t deny that Taylor Swift ha...
Discover more MAGIC in 2024 with Kelly Helfman, President of MAGIC
Boutique Chat - February 02, 2024 13:37 - 21 minutes ★★★★★ - 805 ratingsI’m so excited to welcome back to the show one of my favorite guests and BFFs, Kelly Helfman, President of MAGIC. And we have some BIG news to share with you! Of course, I first get the inside scoop on emerging trends and what we can expect at the upcoming MAGIC events in Las Vegas, New York ...
A Masterclass on Building and Scaling a Brand with Sam Paik, State of Fashion / YZE Agency
Boutique Chat - January 30, 2024 15:10 - 55 minutes ★★★★★ - 805 ratingsThis week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such ama...
FTV: Legal Tips for Small Businesses with Andrea Sager, founder and CEO of The Legalpreneur
Boutique Chat - January 26, 2024 15:40 - 50 minutes ★★★★★ - 805 ratingsOn this episode of the #BoutiqueChat Podcast, Andrea Sager joined me for Legal Tips for Small Businesses. As an attorney and former boutique owner, Andrea knows all the legal information small business owners may overlook. I chatted with her in season 3 about how to choose the right entity, ho...
How Regional Markets Can Benefit Your Business with Tara Thorn, Cedar and Cypress Designs
Boutique Chat - January 23, 2024 14:41 - 28 minutes ★★★★★ - 805 ratingsToday we’re talking all things market – what sets regional markets apart from national shows, the benefits of both, the importance of attending market, and tips for success while there. In addition to being the owner and founder of Cedar and Cypress Designs, my friend Tara Thorn is also on the...
FTV: Scaling from Entrepreneur to CEO with host Ashley Alderson
Boutique Chat - January 19, 2024 13:43 - 27 minutes ★★★★★ - 805 ratingsI reflected on some of my personal experiences as a business owner in this solo episode on Season 3. When I started to look backward through the evolution of The Hub, I identified five steps that I think we took to grow our business and that I have seen mirrored in other businesses. I call th...
If You Don’t Adapt, It’s Not Going To Work with Taylor Jones McClellan, The Tiny Closet
Boutique Chat - January 16, 2024 13:58 - 43 minutes ★★★★★ - 805 ratingsDiversifying sources of revenue, building a personal brand, social media marketing and running a business through different seasons of life – Taylor and I talk about it all in this episode! The founder of The Tiny Closet, Taylor Jones McClellan is back on the podcast to update us on her lif...
FTV: 12 Crucial Tips for Boutique Owner Success with Sara Burks
Boutique Chat - January 12, 2024 15:19 - 1 hour ★★★★★ - 805 ratingsIn this episode, I was joined by our retail professor Sara Burks to talk about the 2020 Retail Bootcamp and go through our 12 Crucial Tips for Boutique Owner Success that were a key focus of the course. Retail Bootcamp isn’t just for those who feel their business is failing; your business...
How EOS (Entrepreneurial Operating System) Can Transform Your Business and Team with Tom Wesner, founder of EOS Worldwide
Boutique Chat - January 09, 2024 14:52 - 1 hour ★★★★★ - 805 ratingsThis episode is a little different. This week I am joined by my business coach Tom Wesner of EOS Worldwide — so you’re going to get all the juicy details of what it’s really like at The Hub behind the scenes! Aside from reminding me of the things I need to continue to work on, Tom breaks down w...
FTV: How To Maximize Your Market Experience with Amy Harper, DMC Sr. Vice President of Retail Development and Market Services
Boutique Chat - January 05, 2024 14:41 - 1 hour ★★★★★ - 805 ratingsDallas Market Center’s Amy Harper joined me in Season 2 for How to Maximize Your Market Experience. In this episode, Amy gives some amazing tips on attending to market, whether it’s your first time or you are a veteran buyer! She gives us valuable information on why going market is so importan...
Key Components of the Six Layers of Retail in 2024 with Sara Burks, Director of Partnerships & Education at The Boutique Hub
Boutique Chat - January 02, 2024 15:00 - 50 minutes ★★★★★ - 805 ratingsOur very own retail professor is back on the podcast! Today Sara Burks, Director of Partnerships and Education at The Boutique Hub, is joining me to dive into the six essential pieces of growing and mastering your business, which we refer to as the Six Layers of Retail, and the most important co...
FTV: Creating a Strategic Marketing Plan for Your Business, with Brand Expert DruStew
Boutique Chat - December 29, 2023 19:51 - 1 hour ★★★★★ - 805 ratingsWhat does it mean to sit down and create a strategic marketing plan for your business? In Season 1, I visited about it with my friend Dru Stewart, a marketing and branding expert who works with Cactus Ropes, Pro Equine Group, Hatco, and many more. Not only do we cover marketing strategies wor...
Prepping for the New Year: Reflections on 2023 and Predictions for 2024
Boutique Chat - December 26, 2023 21:16 - 34 minutes ★★★★★ - 805 ratingsThis is my favorite week of the year! I know things may still be chaotic for you with inventory reduction sales and taking inventory. But in the busy that it can bring, I think this week between Christmas and New Years is one of the most reflective — which is why I love it so much! I personally ...
FTV: Tips to Create a Profitable Ecommerce Business with Erin Hooley, Bailey’s Blossoms
Boutique Chat - December 22, 2023 16:47 - 50 minutes ★★★★★ - 805 ratingsErin Hooley, founder of Bailey’s Blossoms, joined me in Season 3 for Tips to Create a Profitable Ecommerce Business. Erin is a living example of being more successful by knowing her numbers. She goes in-depth on conversion rates, branding, and how she manages business and motherhood. But there...
7 Quick Tips for End of Year
Boutique Chat - December 19, 2023 22:48 - 34 minutes ★★★★★ - 805 ratingsWe’re all wrapping up 2023, which means it’s time to reorganize, reflect and get ready for the new year. And while we are all tired and we’re busy and we’re ready to spend the holidays with our families, there are so many opportunities we can take advantage of during this time to close out the y...
FTV: Strategies for Social Media Success with Shannon Gordon, Social Media Manager at The Boutique Hub
Boutique Chat - December 15, 2023 11:02 - 1 hour ★★★★★ - 805 ratingsShannon Gordon, Social Media Manager at the Boutique Hub and former boutique owner, joined me on the podcast at the beginning of Season 3 to talk Strategies for Social Media Success. In this episode, Shannon gives us her back story on becoming a young, working mother and wanting to turn her...
Simplifying Banking and Small Business Loans with Tracey Smiskey, Northwestern Bank
Boutique Chat - December 12, 2023 13:13 - 35 minutes ★★★★★ - 805 ratingsIt may be uncomfortable, and you may not like it, but building a good relationship and regularly checking in with your banker is just as necessary as going to the doctor. Today I am talking to my good friend Tracey Smiskey all about banking. As the EAU Claire Area Market President at Northwes...
FTV: Tips From a Successful Boutique Owner with Alison Grooms, Jules & James
Boutique Chat - December 08, 2023 13:10 - 58 minutes ★★★★★ - 805 ratingsI was so fortunate to have Alison Grooms, owner of Jules & James Boutique, join me on the show for Tips From a Successful Boutique Owner. In this episode from Season 3, Alison goes over everything and anything you can think of when it comes to owning a boutique. You'll hear her go over lives ...
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