Zig When They Zag - Season 2, Episode 3: What Are Marketing Goals?
Zig When They Zag
English - March 09, 2021 22:00 - 23 minutes - 16.2 MB - ★★★★★ - 2 ratingsMarketing Business Entrepreneurship marketing lead generation branding leadership culture sales digital marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What are Marketing Goals?
How can a company set intentional growth goals for the year after simply making it through the year 2020?
In this episode, Jessica Scanlon and Kevin Ring dive into marketing goals.
Know Where You Want Your Business to go this Year
Most business leaders have their goals in mind and know where they want to go, but they don't know how marketing applies to those goals. Even more so, they often aren't aware of the marketing tactics available.
Preparing the Business and the Leader
Along with putting together the marketing machine that drives growth, we help our business leader clients level up their marketing knowledge and skills.
Favorite Business Goals We See
Grow by $10MM in 7 yearsDiversify channels where leads come fromDiversify client baseMove to a higher-value client baseExamples of Good Marketing Goals
Building brand equityIncreasing the value of leadsIncreasing the quality of leadsDiversifying leadsAccount growthExamples of Bad Marketing Goals
Ranking #1 on Google10k Instagram followersBottom Line for Setting Marketing Goals
Social media and SEO will certainly be a part of the strategy, but they are just tools to use to help a business achieve its true, underlying goals.
________________
Hot Dog Marketing is a digital marketing agency in Round Rock, TX serving small and medium-sized businesses. We excel in delivering marketing strategy, digital marketing, website design and development, and outstanding customer service.