Zero to Play Podcast artwork

Brad Manuel, CEO & Co-Founder of Livewire, Games Marketing | S4E10

Zero to Play Podcast

English - November 15, 2021 20:00 - 54 minutes - 601 MB - ★★★★★ - 2 ratings
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Previous Episode: Masao Kobayashi, Co-Founder & Producer at Cut To Bits | S4E9
Next Episode: Jessica Manins, Co-Founder & CEO of Beyond VR | S4E11

In this conversation, Brad speaks on some of the most culturally and influential brand integrations in games over the past year and talks about some of the trends we're seeing that will continue to grow. We compare the sports industry to esports, we discuss the Metaverse and how brands might work within it in the future and touch on some of the important moments over the past year from virtual concerts, to esport sponsorships to music industry collaborations.


 


Mentioned Links:


- https://twitter.com/brad__manuel


- https://livewire.group/


 


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