How to use content to acquire your first 100 customers | Nikhil Aitharaju, Co-Founder of Topic
Zero to a Million
English - February 17, 2021 12:00 - 26 minutes - 18.1 MB - ★★★★★ - 20 ratingsEntrepreneurship Business Marketing unstack marketing marketers entrepreneurs entrepreneurship founders co-founder business growth hacks make more money Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week, VP of Sales and Marketing Zach Rego talks with Nikhil Aitharaju, Co-Founder of Topic, about strategies needed to scale new startups.
In this episode, Nikhil explains that working closely on a single niche and going above & beyond for your beginning customers really helps you understand customer needs. Nikhil shares terms like "marketing ammo" and how to find and use it to focus particular needs in todays competitive market.