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Psychographics
Zen bites
English - October 12, 2022 07:00 - 14 minutes - 32.7 MB - ★★★★★ - 1 ratingEntrepreneurship Business Marketing spiritual resilience business continuity entrepreneur agile mindfulness disaster recovery sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Welcome to today's episode, where I discuss psychographics as a component of customer intelligence. Psychographics involves studying people's qualitative characteristics, such as attitudes, opinions, and behaviors. Psychographics help understand factors that influence buying behavior, thus providing a perfect platform for providing top-notch goods and services satisfying customers' desires and requirements.
Tune in!
During this episode, you will learn about;
[00:01] Episode introduction
[00:36] Todays focus; psychographics
[00:53] Defining psychographics
[01:28] Characteristics of psychographics
[01:37] #1 Personalities; introversion and extraversion
[02:08] #2 Lifestyle
[02:49] #3 Interest
[03:44] #4 Opinion, attitudes, and beliefs
[04:30] #5 Values
[05:22] Characteristics influencing buying behavior
[05:39] #1 Priority initiative
[07:11] #2 Buying decision/ success factors
[07:42] #3 Perceived barriers
[09:05] #4 Decision criteria
[09:49] #5 Buyer's journey
[10:59] Methods of generating a psychographic profile
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