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Gen Z and the Modern Consumer: Shifting the Perspective
Your World, Your Money
English - April 28, 2022 07:30 - 39 minutes - 89.9 MB - ★★★★★ - 7 ratingsEntrepreneurship Business Investing personal finance money economics freedom budget budgeting saving home buy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Rising From the Pandemic: Side Hustles and Entrepreneurship
YWYM sits down with \two co-founders of NinetyEight, a culturally driven, strategic impact consultancy, to talk about human first branding, the pros and cons of social media, and – of course – Gen Z. Gia Lee and Celine Chai tell us more about how NinetyEight, a Gen Z founded and run agency, helps clients connect more with the Gen Z perspective and about the gap they recognize in the traditional advertising market.
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