Making the Music Industry More Inclusive w/Sandra Burciaga Olinger

On this episode of Your Sparkly Brand, we welcome Sandra Burciaga Olinger to the show! She’s the founder of Grimy Goods, an independent media platform made for music discovery. She shares the story of starting Grimy Goods and the impact her background in SEO and digital marketing had on the business. We discuss the challenges putting women first has created for the business. We also talk about the existing inequality in the music industry and how Grimy Goods has challenged that status quo. Sandra also shares about her mental and physical struggles and advises people facing similar situations on how they can overcome similar challenges. 

Sandra Burciaga Olinger is the founder of Grimy Goods – an independent media platform made for music discovery, where she and her team create inclusive journalism featuring up-and-coming music artists, as well as keeping readers informed on concerts and music festival announcements. Olinger has over 17 years of music industry experience, as well as a digital marketing background, and has been writing for over 15 years for a variety of media outlets including Parents magazine. Olinger and her husband live in Los Angeles raising one awesome child. Together they love exploring the great outdoors, all things L.A. and of course, concerts. 

How to connect with Sandra… 

Website: https://www.grimygoods.com 

IG (business): https://instagram.com/grimygoods 

IG (personal): https://instagram.com/grimysandra 

Twitter (business): https://twitter.com/grimygoods 

Twitter (personal): https://twitter.com/sandraolinger 

Facebook (business): https://www.facebook.com/GrimyGoods 

Spotify: https://open.spotify.com/user/grimygoods 

YouTube: https://www.youtube.com/user/grimygoods 

Key points in this episode… 

Meet Sandra Burciaga Olinger 
Meg’s sparkly moment of the week 
Lauren’s sparkly moment 
Sandra’s sparkly moment 
Sandra’s business building journey 
Sandra’s background in SEO and digital marketing and how it helped the business grow 
Important things to pay attention to if you’re just getting started with SEO 
Challenges faced by Grimy Goods for putting women first. 
Inclusive journalism: How Grimy Goods challenged the gender and racial inequality in the music industry. 
Overcoming mental and physical struggles. 
Advice to busy professionals and entrepreneurs on living a balanced life. 
Joining TikTok. 
Turning point for Grimy Goods (the Ah-ha! moment). 
Sandra’s piece of advice to her younger self. 
Sandra’s upcoming projects.
Where to find Sandra online. 

Grimy Goods Website: https://www.grimygoods.com 

Grimy Goods IG: https://instagram.com/grimygoods 

Sandra’s IG: https://instagram.com/grimysandra 

Grimy Goods Twitter: https://twitter.com/grimygoods 

Sandra’s Twitter: https://twitter.com/sandraolinger 

Grimy Goods Facebook: https://www.facebook.com/GrimyGoods 

Grimy Goods Spotify: https://open.spotify.com/user/grimygoods 

Grimy Goods YouTube: https://www.youtube.com/user/grimygoods 

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LET’S CONNECT 

Find Lauren at laurentassiagency.com or on Instagram 

Connect with Megan at megangersch.com, on TikTok, and Instagram