Brand Archetypes Explained Part 1

This week, we’re discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from competitors.

Key points in this episode…

Meg gets approached by a well-known marketplace for a business deal.
Lauren resolves a copyright allegation levied against her by an attorney.
Brand archetype is the heart of branding.
Brand archetypes are a tool that can help differentiate a brand and make it relatable to consumers.
Lauren’s favorite part of branding.
You have to figure out what type of personality you want your brand to harness.
Emotion is the key to branding.
Brand uses archetypes to build connections.
In very competitive industries, branding and your brand positioning set you apart.
Who brand archetypes are.
There are four categories of archetypes and 12 total numbers.
Archetypes that provide connection.
Qualities of ‘the Everyman’ archetype.
Brands, characters and industries that embody ‘the Everyman’.
Qualities of ‘the Jester’ archetype.
Brands, characters and industries that embody ‘the Jester’.
Qualities of ‘the Lover’ archetype.
Brands, characters and industries that embody ‘the Lover’.
Archetypes that provide structure.
Qualities of ‘the Creator’ archetype.
Brands, characters and industries that embody ‘the Creator’.
Qualities of ‘the Ruler’ archetype.
Brands, characters and industries that embody ‘the Ruler’.
Qualities of ‘the Caregiver’ archetype.
Brands, characters and industries that embody ‘the Caregiver’.
Meg’s brand archetype.
Lauren’s brand archetype.
Speak Your Mind Question.

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Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram