Are You Oversharing Personal Content in Your Biz?

Your Sparkly Brand

English - July 12, 2022 13:00 - 15 minutes - 14.4 MB - ★★★★★ - 9 ratings
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Previous Episode: Business Revelations: Investing in a Coach & Building An Agency

Next Episode: Q & A [Reviving Social Accounts, Trustworthy Websites, Product Descriptions]

How much of your personal life should you share in your business?

We’re answering this question and more in episode 39 of Your Sparkly Brand! There’s a delicate balance of how much personal content you should share when marketing your business. Give a listen to this episode as we cover the 80/20 rule, social media faux pas, and how to use the power of personal stories to generate sales.

TIME-STAMPED SHOW NOTES

0:45 Lauren’s sparkly moment of the week. Discover more about Unapologetically Enough here: https://unapologeticallyenough.com/

1:50 Meg’s sparkly moment.

3:30 Deciding how much personal content you are going to share when it comes to your business.

4:40 Keep in mind what industry you’re in and what is appropriate for your customers. 80/20 rule.

5:30 Questions to ask yourself before sharing personal content on social media.

7:05 Personal content on TikTok vs Instagram.

8:00 Content creators that do a great job of balancing personal and business content. Mikayla Noguiera TikTok

8:50 Do a content check if you’re not seeing the results you want on social media.

12:05 Should you include personal content on your website?

13:15 How to share personal stories in your marketing emails that generate sales.

LINKS WE MENTIONED

Get a copy of Unapologetically Enough here: https://unapologeticallyenough.com/

Listen to Your Sparkly Brand episode #33 with Carrie Severson on Spotify: https://open.spotify.com/episode/0xvBXOsXFhUF83mVeQEjUG?si=49625ea4ef4d4c6a

Listen to Your Sparkly Brand episode #33 with Carrie Severson on Apple: https://podcasts.apple.com/us/podcast/reshaping-success-becoming-unapologetically-enough/id1586898814?i=1000563517169

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram