Your soulful brand
105 episodes - English - Latest episode: about 1 year ago - ★★★★★ - 5 ratingsYou have a biz vision in your heart that you want to share with the world. But, when it comes to communicating that with your audience, you don’t know where to start. You want to be wildly successful, but the limiting stories you tell yourself hold you back from shining your light. It’s time to create your soulful brand on your terms. Alison Barker, a brand strategist and copywriter for female-founded wellness brands, discusses how you can create your soulful brand with mindset, messaging and magic. Alison is here to support you to own your message by embracing all of you.
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Episodes
Episode 56- Don't let this one thing hold you back.
February 19, 2023 18:00 - 11 minutes - 7.79 MBThere is something which may hold you back from sharing your message. You not be aware of it. This is why I wanted to bring it to the pod. The online world can be harsh, in many ways. People waiting to trip one another up for any minor mistake. This is why I want to reflect on why mistakes along the way are inevitable. I talk about why they are not a big deal when you look at the bigger picture. And why you can choose to embrace mistakes so you can do the work you're here to do. What you'll...
Episode 55 - Does this label hold you back?
January 26, 2023 08:00 - 17 minutes - 12.1 MBYou may feel that dread in the pit of your stomach when you come to share your message publicly. My daughter calls it the fizzy tummy. You know the drill. Being seen in your biz can bring up all of the things. Why do so many of us feel this way? Observe kids. They love to dance, sing and cavort around with wild abandon. So, what goes wrong as we move into adulthood? This gets to the root of why so many of us feel we don't have a voice. Little wonder, really. In today's show I talk about...
Episode 54 - How to avoid building your brand on your own
September 23, 2022 15:00 - 14 minutes - 10.1 MBDo you ever feel alone as you build your brand? Or, you launch something. The excitement builds. Then? It falls flat. There is another way..... you can build community AS you go. If you stay true to the whole 'build it and they will come' mantra, you miss the journey that is available to you, and your community, on the way to becoming. In this week's show, I discuss how I launched this podcast WITH a pod team. If you were part of this, thank you for being part of it. It made the whole thi...
Episode 53 - How to create your first online course
September 19, 2022 06:00 - 11 minutes - 8.16 MBYou may dream of launching your first course. A vision board goal, only. It's time to give life to your goal and launch the course you have in your head and heart. It can feel a lot. I get it. You don't want to get it wrong. The perfectionist in you is coming out to play. Meet her where she is. And then? Choose again. Choose to put your offering out into the world even though it's not perfectly perfect. In this week's show, I talk you through how I launched my first online course, Wellnes...
How to create your first online course
September 19, 2022 06:00 - 11 minutes - 8.16 MBYou may dream of launching your first course. A vision board goal, only. It's time to give life to your goal and launch the course you have in your head and heart. It can feel a lot. I get it. You don't want to get it wrong. The perfectionist in you is coming out to play. Meet her where she is. And then? Choose again. Choose to put your offering out into the world even though it's not perfectly perfect. In this week's show, I talk you through how I launched my first online course, Wellnes...
Episode 52 - How to unlock your uniquely you factor in your brand
August 27, 2022 17:00 - 13 minutes - 9.32 MBThe wellness and holistic space may lead you on a path of always seeking the next level of you. A thirst for something that you may never satisfy. This feeling of always searching can come through in your messaging and energy. A search for the best logo, the perfect brand photos, the expertly crafted elevator pitch. The result? You never get your message out there to the world. Or you start to put it out there in a way which lacks the potency that is available to you. What you'll learn: -...
Episode 51- Your message doesn't have to be this way.
August 11, 2022 10:00 - 19 minutes - 13.1 MBYou don't have to stay in a limited box. You may feel that you have a lot to share. Yet you may also feel everything needs to be 'on message'. You may clip your wings in the process. The result? You limit the flow of what needs to come through you. I used to think you had to be a master of the one thing. You will have heard the quote that does the rounds (more on that in this week's episode). I changed my mind. And a little reminder that you can change your mind at ANY point. On anything. ...
Episode 50 - How to call out your own BS and make quantum leaps
July 04, 2022 05:00 - 20 minutes - 13.9 MBDo you aim for perfectionism in everything you do in your biz? Maybe you don't recognise it as perfectionism. You may feel justified in delaying your launch. You may feel the hours (and hours) of research into the best podcast mic, or the best website hosting platform is a good investment of your time. Your first step is to recognise this. Often delay, procrastination and excuses of any kind are driven by perfectionism. A desire to do it the best. To be the best. A fear of making a mistake...
Episode 49- Try this one thing if you feel stuck
June 10, 2022 03:00 - 14 minutes - 9.85 MBThis is one thing which you have the choice to change. You may overlook this when you feel stuck, or lacking creative downloads. By making new choices, you can increase your vibration, feel more vibey and more aligned. It can easily be overlooked. I share my experience of this in this week's episode. By the time you have finished listening, you’ll discover: How your environment looks and feels influences your vibe. How you can tap into your creative flow and messaging downloads. How you...
Episode 48- Don't limit yourself in this box
May 25, 2022 16:00 - 13 minutes - 9.33 MBYou may feel stuck on this point. What title to call yourself. It seems to be a sticking point for so many people. Society loves to stick us in a box. How many times do people ask 'what do you DO?' As in, what is your job title. They can then feel they have you nailed. With a title or profession, subconscious assumptions fall into place. Like how much money you make. Where you may have gone to school/college. The usual superficial points. Typically they're assumptions that don't relate to y...
Episode 47- The real reason writing for your biz feels hard and how to change it
May 12, 2022 07:00 - 14 minutes - 10.3 MBHow do you feel when it comes to writing for your biz? Do you feel it in your body? That sense of dread. You don’t know what to write. You worry what people will say. You worry if you will be judged by other people. Awareness of anything is key to changing it. I shine a light on why you may find writing hard. And what you can do to move through this to a place of ease when you write for your biz. It’s all available to you. By the time you have finished listening, you’ll discover: Why yo...
Episode 46- A new approach to creating a lead magnet
May 02, 2022 03:00 - 12 minutes - 8.53 MBAre you thinking about creating a freebie or lead magnet as they call it in the marketing world? Creating in your biz can start to feel mechanical. Tick boxes. You go through the motions. What if it could be fun? What if your freebie could be a way of deeply connecting with your reader? You know I like to do things in an intentional way around here. The intention and purpose around the creation of your freebie is everything. That is what I talk about in this week’s episode. By the time ...
Episode 46 - A new approach to creating a lead magnet
May 01, 2022 11:00 - 12 minutes - 8.54 MBAre you thinking about creating a freebie, or lead magnet as they call it in the marketing world? Same thing. Something you give in return for someone giving you their email address. Someone giving their email address is a big deal. Think how many emails you get in your inbox. For someone to say yes to another person (you) taking up space in their inbox, they generally like to get something in return. The law of reciprocity, my love. Creating things in your biz (products, programmes, bl...
Episode 45 - The secret to create the life (and brand) you desire
April 03, 2022 07:00 - 19 minutes - 13.7 MBDo you know what you want? Do you ask for it? Do you claim it? Mother’s day was last week in the UK. Belated happy Mother’s day for those of you tuning in this week. This year, I chose a new way of doing it. It was a powerful way to let go of the victim mindset and step into my power. In this week’s episode, I share what I did which changed everything. It applies to your business, and your life. It’s simple, yes. That is not to say it’s always easy. By the time you have finished listenin...
Episode 44- 6 steps before you launch an online programme
March 21, 2022 16:00 - 17 minutes - 12.2 MBYou may have a stirring in your heart to create an online programme or course. Amazing that you have the vision, my love. The thing is, your ideas may never germinate. They can be left in the waiting lounge waiting to be birthed. Why? Because you don’t know where to start. You may end up getting in your own way. As always, the world needs your medicine. Your creative ideas are a blessing from the divine. I’m here to support you to give life to these ideas so others can benefit from your ma...
Episode 43- How to use the magic of your unique essence in your messaging
March 10, 2022 05:00 - 17 minutes - 12.1 MBWe are entering a new paradigm in biz. People feel into their decisions, rather than be manipulated or persuaded by clever copy. This comes from the energetics and resonance of your brand. How people feel when they enter your space. How you feel when you create your content. You don’t have to do it the way everyone else does it. You can define your personal brand how you wish. There is a magic in this. It is available to you, too. There is no need to worry about being on-brand. Just be full...
Episode 42 - How to speak the language of your soulmate clients
March 02, 2022 20:00 - 15 minutes - 10.4 MBIf you want to connect with your readers through your copy, you need to speak their language. There is a tendency to want to over complicate life. Sound familiar? With copy, it’s your job to use words that your reader relates to, and connects with. This is how you build the bridge of empathy and connection. I talk about how to embody this in your messaging so you can build connection with your community and make more sales. By the time you have finished listening, you’ll discover: Why ...
Episode 41 - One word to phase out of your messaging
February 19, 2022 06:00 - 10 minutes - 7.11 MBYour messaging carries an energy and vibration of its own. Your messaging creates a feeling in your reader. Words matter in an online brand like yours. They are the bridge between you and your reader. There is one word that I see people use all.of.the.time. The thing is, It dilutes the potency of your message. This is not to make what you're currently doing wrong. Refining your message is an ongoing thing. Give yourself patience and grace. This is a small change that can make a big impact. ...
Episode 41 - One word to phase out of your copy
February 19, 2022 06:00 - 10 minutes - 7.11 MBYour messaging carries an energy and vibration of its own. Your messaging creates a feeling in your reader. Words matter in an online brand like yours. They are the bridge between you and your reader. There is one word that I see people use all.of.the.time. The thing is, It dilutes the potency of your message. This is not to make what you're currently doing wrong. Refining your message is an ongoing thing. Give yourself patience and grace. This is a small change that can make a big impact. ...
How to develop your authentic brand voice
February 11, 2022 21:00 - 22 minutes - 15.7 MBDo you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing? Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you. I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building thi...
Episode 40 - How to develop your authentic brand voice
February 11, 2022 21:00 - 22 minutes - 15.7 MBDo you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing? Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you. I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building thi...
Episode 40 - How to develop your authentic brand voice
February 11, 2022 21:00 - 22 minutes - 15.7 MBDo you find it a challenge to communicate your message in a way which feels right for you. The tone. The words. The whole thing? Your brand voice is an expression of you. It’s a point of connection with your audience. It’s simple in its essence. That doesn’t mean it’s easy, for you. I talk about what brand voice is and how you can begin to own your voice in your brand messaging. Connection comes first. Before selling. Before you make an offer. Your brand voice is the start of building thi...
Episode 39- 10 biz tools/apps to run a successful wellness biz
February 04, 2022 08:00 - 22 minutes - 15.3 MBYour soul-led brand is all about doing the work that lights you up. To do that, you need tools to allow the cogs to turn without your 24-7 input. And then? You can then leverage your time to be the CEO of your biz. In this week’s show, I discuss 10 biz tools that I use to run my biz. By the time you have finished listening, you’ll discover: 10 biz tools/apps which I use in my biz. Why each of these tools can allow your biz to work for you so you don’t need to be the one doing all of the...
10 biz tools/apps to run a successful wellness biz
February 04, 2022 08:00 - 22 minutes - 15.3 MBYour soul-led brand is all about doing the work that lights you up. To do that, you need tools to allow the cogs to turn without your 24-7 input. And then? You can then leverage your time to be the CEO of your biz. In this week’s show, I discuss 10 biz tools that I use to run my biz. By the time you have finished listening, you’ll discover: 10 biz tools/apps which I use in my biz. Why each of these tools can allow your biz to work for you so you don’t need to be the one doing all of the...
3 key lessons for your soul-led brand
January 24, 2022 08:00 - 16 minutes - 11.6 MBAnyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity. But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow. The magic that happens when you honour your creativity. Links/resources Alison’s inst...
Episode 38- 3 key lessons for your soul-led brand
January 24, 2022 08:00 - 16 minutes - 11.6 MBAnyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity. But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow. The magic that happens when you honour your creativity. Links/resources Alison’s inst...
3 key lessons for you soul-led brand
January 24, 2022 08:00 - 16 minutes - 11.6 MBAnyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity. But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow. The magic that happens when you honour your creativity. Links/resources Alison’s inst...
Episode 38- 3 key lessons for your soul-led brand
January 24, 2022 08:00 - 16 minutes - 11.6 MBAnyone who follows me on the ‘gram will know I have a new hobby. I am learning to play the violin. I love to step into my creativity. But, I also love seeing the lessons which I can share with you to build your soul-led brand. This is what I talk about in this week’s show. By the time you have finished listening, you’ll discover: The 3 lessons you can apply to your brand today for more ease and flow. The magic that happens when you honour your creativity. Links/resources Alison’s inst...
Episode 37- Check this before you share your message
January 14, 2022 07:00 - 14 minutes - 10.3 MBIf you're always in your head when you share your message, you may find many reasons not to share it. Your intention and mindset around your message is really important. In today's show, I talk about a mindset shift that may serve you to step into the power to share your message. A mindset shift to lean into before you share your message. How to honour your medicine. The paradox that exists when you share your message as a personal brand and how you can make it work for you. Why it...
Check this before you share your message
January 14, 2022 07:00 - 14 minutes - 10.3 MBIf you're always in your head when you share your message, you may find many reasons not to share it. Your intention and mindset around your message is really important. In today's show, I talk about a mindset shift that may serve you to step into the power to share your message. A mindset shift to lean into before you share your message. How to honour your medicine. The paradox that exists when you share your message as a personal brand and how you can make it work for you. Why it...
One thing you don't need to focus on in your messaging
January 09, 2022 19:00 - 13 minutes - 9.24 MBIn today’s episode, I talk about one thing that many people focus on when it is not hugely important to your soul mate client. Do you feel confused with what copy to leave in and what to chop when you craft your website copy? This episode offers you clarity on one key point for your wellness website copy. Why? So you can focus on the messaging which matters most to your soul mate client. By the time you have finished listening, you will discover: The one thing that is not as important as...
Episode 36- One thing you don't need to focus on in your messaging
January 09, 2022 19:00 - 13 minutes - 9.24 MBIn today’s episode, I talk about one thing that many people focus on when it is not hugely important to your soul mate client. Do you feel confused with what copy to leave in and what to chop when you craft your website copy? This episode offers you clarity on one key point for your wellness website copy. Why? So you can focus on the messaging which matters most to your soul mate client. By the time you have finished listening, you will discover: The one thing that is not as important as...
How to start 2022 with a success mindset
January 01, 2022 21:00 - 29 minutes - 20.4 MBHappy New Year. Do you start a new year with a million thoughts running through your head? Then… you get to the end of January and feel like you are in the slipstream of busyness. Small changes don’t have to be hard to implement. You can create a success mindset right now. This is what I discuss in this episode. By the time you have finished listening, you will discover: The importance of setting an intention for your biz for 2022. The one thing that you can do to grow your biz, with...
Episode 35- How to start 2022 with a success mindset
January 01, 2022 21:00 - 29 minutes - 20.4 MBHappy New Year. Do you start a new year with a million thoughts running through your head? Then… you get to the end of January and feel like you are in the slipstream of busyness. Small changes don’t have to be hard to implement. You can create a success mindset right now. This is what I discuss in this episode. By the time you have finished listening, you will discover: The importance of setting an intention for your biz for 2022. The one thing that you can do to grow your biz, with...
How to use your story to build an engaged audience in the wellness niche
December 02, 2021 14:00 - 13 minutes - 9.33 MBAs a wellness practitioner, you may hold yourself up to unattainable high standards. This may hinder you when it comes to sharing your message. But, what if your whole journey, not the edited, high gloss version, is what people *really* need to hear? Your story, in all the ups and downs, really is your superpower. So, instead of stacking the guilt and shame onto your work for not practising everything you preach. You can use your story to build an engaged audience. By the time you have f...
Episode 34- How to use your story to build an engaged audience in the wellness niche
December 02, 2021 14:00 - 13 minutes - 9.33 MBAs a wellness practitioner, you may hold yourself up to unattainable high standards. This may hinder you when it comes to sharing your message. But, what if your whole journey, not the edited, high gloss version, is what people *really* need to hear? Your story, in all the ups and downs, really is your superpower. So, instead of stacking the guilt and shame onto your work for not practising everything you preach. You can use your story to build an engaged audience. By the time you have f...
Episode 33- A social media hack to take your power back
November 20, 2021 20:00 - 17 minutes - 12 MBAs an online business owner, social media can help you to reach more people and grow your biz. Not a necessity, no. Some people I have heard run their business without social media. But, social media can support your biz growth in a way that feels good and aligned, for you. The love / hate relationship with the ‘gram is real, guys. I get it. BUT, why is this? Ever jumped on the ‘gram and feel like you lost 30 minutes of your life? Yup. It can feel like a time thief. Or you come away from s...
A social media hack to take your power back
November 20, 2021 20:00 - 17 minutes - 12 MBAs an online business owner, social media can help you to reach more people and grow your biz. Not a necessity, no. Some people I have heard run their business without social media. But, social media can support your biz growth in a way that feels good and aligned, for you. The love / hate relationship with the ‘gram is real, guys. I get it. BUT, why is this? Ever jumped on the ‘gram and feel like you lost 30 minutes of your life? Yup. It can feel like a time thief. Or you come away from s...
Episode 32- The biggest myth in the wellness niche
November 08, 2021 20:00 - 15 minutes - 10.4 MBIn this week’s show I talk about the biggest myth that does the rounds in the wellness niche. If you choose to believe this, your message can feel somehow inferior to others in your niche. BUT, you get to choose. Every.Single.Time. YOU can recognise this myth as BS. Acknowledge it and then choose to acknowledge the divine nature of your message. By the time you have finished listening, you will discover: The biggest myth in the wellness niche. How you can own your messaging to dissolve ...
The biggest myth in the wellness niche
November 08, 2021 20:00 - 15 minutes - 10.4 MBIn this week’s show I talk about the biggest myth that does the rounds in the wellness niche. If you choose to believe this, your message can feel somehow inferior to others in your niche. BUT, you get to choose. Every.Single.Time. YOU can recognise this myth as BS. Acknowledge it and then choose to acknowledge the divine nature of your message. By the time you have finished listening, you will discover: The biggest myth in the wellness niche. How you can own your messaging to dissolve ...
The truth about being consistent and showing up in your biz
October 17, 2021 08:00 - 17 minutes - 12 MBThere are a lot of rules out there on how to run your biz. One of the big ones is consistency and showing-up. There is a lot to be said for both. People need to see your message many times to become familiar with it. Some studies suggest it’s 7 times. But, showing up and consistency are yours to own and manage in your soulful biz. The thing is, women are cyclical beings. You have ebbs and flow. You have creative spaces where ideas flourish. In these times, you may love to be outward faci...
Episode 31- The truth about being consistent and showing up in your biz
October 17, 2021 08:00 - 17 minutes - 12 MBThere are a lot of rules out there on how to run your biz. One of the big ones is consistency and showing-up. There is a lot to be said for both. People need to see your message many times to become familiar with it. Some studies suggest it’s 7 times. But, showing up and consistency are yours to own and manage in your soulful biz. The thing is, women are cyclical beings. You have ebbs and flow. You have creative spaces where ideas flourish. In these times, you may love to be outward faci...
Does your sales page cover this?
October 10, 2021 07:00 - 19 minutes - 13.3 MBIt’s so easy to fall into this trap when you craft copy for your sales or services page. You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not *really* interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or services page. But, you also need to include the benefits of your offering to your soulmate clients. This is key. Yet many people miss it in their cop...
Episode 30- Does your sales page cover this?
October 10, 2021 07:00 - 19 minutes - 13.3 MBIt’s so easy to fall into this trap when you craft copy for your sales or services page. You’re proud of your offering. You want to tell your soulmate clients all about what they get. I get it. But, they are not *really* interested in the pdf workbooks and the coaching calls. I mean, that is important and needs to be included in your sales or services page. But, you also need to include the benefits of your offering to your soulmate clients. This is key. Yet many people miss it in their cop...
How to write a compelling About Page on your website
October 01, 2021 19:00 - 14 minutes - 9.68 MBMost people think the About page of their website is about them. Well, it is. But, it isn’t. This is why writing your About page can feel confusing. How much do you write about yourself? How do you get the right tone? What is the purpose of the About page? I have got you covered. I talk about all of this, and more, in this week’s episode. I also share with you my About page formula which you can download here. This gives you a framework on how to write your About page. By the time you ...
Episode 29- How to write a compelling About Page on your website
October 01, 2021 19:00 - 14 minutes - 9.68 MBMost people think the About page of their website is about them. Well, it is. But, it isn’t. This is why writing your About page can feel confusing. How much do you write about yourself? How do you get the right tone? What is the purpose of the About page? I have got you covered. I talk about all of this, and more, in this week’s episode. I also share with you my About page formula which you can download here. This gives you a framework on how to write your About page. By the time you ...
Why you need an email welcome sequence for your online wellness brand
September 25, 2021 08:00 - 12 minutes - 8.37 MBAnyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle. That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, it then works without you. One automation which I recommend you set-up is an email welcome sequence. In today’s show, I talk about what an email...
Episode 27- Why you need an email welcome sequence for your online wellness brand
September 25, 2021 08:00 - 12 minutes - 8.37 MBAnyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle. That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, it then works without you. One automation which I recommend you set-up is an email welcome sequence. In today’s show, I talk about what an email...
Episode 27- Why you need an email welcome sequence for your online wellness brand
September 25, 2021 08:00 - 12 minutes - 8.37 MBAnyone who has been around these parts for a while, you’ll know I’m all about allowing your words to do the hard work so you can drop the struggle and the hustle. That is why automations in your biz are your friend. They allow moving parts of your biz to happen behind the scenes. With a little work and input from you at the beginning to set it up, it then works without you. One automation which I recommend you set-up is an email welcome sequence. In today’s show, I talk about what an email...
Episode 26- Don't forget this key step if you want to grow your biz
September 17, 2021 06:00 - 15 minutes - 10.6 MBYou work hard to create something in your biz. You’re proud of it. You’re excited about it. Then what? In this week’s show, I discuss the next step which many people overlook. It can feel uncomfortable at first, yes. But, you *can* move through this and come back to your intention and purpose. The result? You can free yourself to make the impact you’re here for. By the time you have finished listening, you will discover: Why your creations won’t sell themselves. Why you need to do this n...