In a world filled with filters and facades, authenticity stands out. Join Lisa McGuire in an eye-opening solo episode as she discusses the power of authenticity and why it makes people uncomfortable. Explore the four reasons why people distance themselves from authenticity and learn how to overcome these barriers. Be true to yourself and unlock your true potential. 

In this episode you'll learn: 

The emergence of "authenticity" to describe "personal branding" The discomfort and resistance people feel towards "authenticity." The four reasons why people distance themselves from "authenticity." Benefits and tips of being authentic.=

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