How the Phrase, “It’s My Pleasure” Branded a Company: A Bookmark Edition of Your Leadership Story Podcast

In this edition, David Atchison shares about the power of a simple phase, “It’s my pleasure,” to reinforce a company’s brand and then influence culture more broadly. If you’ve ever eaten in a Chick-fil-A Restaurant, you’ve experienced the power of this phrase first-hand. After receiving your meal, if you say, “Thank you,” the person serving you …

Continue reading "How the Phrase, “It’s My Pleasure” Branded a Company: A Bookmark Edition of Your Leadership Story Podcast"

In this edition, David Atchison shares about the power of a simple phase, “It’s my pleasure,” to reinforce a company’s brand and then influence culture more broadly.

If you’ve ever eaten in a Chick-fil-A Restaurant, you’ve experienced the power of this phrase first-hand. After receiving your meal, if you say, “Thank you,” the person serving you will say, “It’s my pleasure.” The fascinating thing is that if you go into other restaurants or service businesses close to a Chick-fil-A, you’ll often hear that same powerful phrase.

All of this started because one leader decided that his company and its employees could do better than simply saying, “You’re welcome,” when customers said, “Thank you.”

After listening to this episode, you’ll learn important principles that you can use today.

How simple steps leaders take can have a large impact
The power of persistence in leadership
Why the best leaders refuse to settle for something that is “good enough”
How ideas spread within companies and outside of companies
The way words shape the “customer experience” and reinforce a brand.

If you want to see these principles in action, take a field trip and eat at a Chick-fil-A Restaurant today. You’ll not only enjoy a great meal, but you’ll also experience the impact a leader can have on a company through one simple phrase.