Every leader in every business or organization has one essential responsibility — add value. Sometimes, leaders add value to the top line. Sometimes, they add value to the bottom-line. But in good cycles and bad, they find ways to add value. In this Bookmark Edition, David Atchison shares an insightful story about a time in …

Every leader in every business or organization has one essential responsibility — add value. Sometimes, leaders add value to the top line. Sometimes, they add value to the bottom-line. But in good cycles and bad, they find ways to add value.


In this Bookmark Edition, David Atchison shares an insightful story about a time in his consulting career when he had to change his focus from growth to savings. What he did and how he did it will apply in your context today.


In this episode, you’ll learn some important principles.

What to do when your plans stops working
The benefits of solving bottom-line problems
How to take the long view in negotiations
The value of staying fully informed of trends in your industry
How to make a powerful proposal that will be difficult to turn down

The future for any leader remains unclear. Business cycles will change and you must adapt. In the ups and downs that come, focus on value and how to add more.