Episode 74: Category Curiosity with Andrew Cannock, Angela Craven, Chris McKay & Kate Bean

Your Future in Sales & Marketing

English - November 22, 2023 22:00 - 42 minutes - 29 MB
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Are you Category Curious? What is Category, and what does a career in this space look like?

We gave Mike Dickson a little break and our very own Category expert Andrew Cannock took the reins, speaking with a star-studded line-up of specialists in this field:

Angela Craven, Head of Category & Shopper, George Western FoodsChris McKay, Head of Category Development, ReckittKate Bean, Head of Category, RGM, Commercial Planning & Customer Marketing, Kellanova

In this Episode, our panellists demystify the secret society of this unique FMCG function, provide advice on how to turn a hobby into a profession, and why you should always work your networks; internally, externally, up AND down.

Most importantly, listen to the connection between Category and Pizza!