019: Sally Hogshead On Fascination, Marketing, and Personal Challenges

Sally Hogshead is a branding expert and pioneer of the groundbreaking Fascination Advantage® system. Sally skyrocketed to the top of the advertising profession in her early 20s. By age 24, she was the most award-winning advertising copywriter in the U.S. Her campaigns for brands such as MINI Cooper, Nike, Godiva and Coca-Cola have fascinated millions of consumers. At the age of 27, she opened her first ad agency and her work still hangs in the Smithsonian Museum of American History.

A master communicator, Sally has conducted extensive research into the most common personality traits and has discovered how people and well-known brands can use their strengths to provide value and set themselves apart from their competition.

In this episode, Sally and I discuss:

How your most fascinating traits are your most valuable traitsThe Fascination Advantage AssessmentStarting her own agency at 27 and the lessons she had to learn the hard wayBeing impacted by September 11 attacksUnderstanding your role in the world - if you are a founder, you need to take action even if it feels uncomfortableImportance of showing upThe story of how she got into writingGaining a competitive advantage in whatever you doHow putting out quality content is more important than ever“Dinner Bell” - lessons learned from completely changing the assessment pricing modelWho she would spend one hour withThe “Change the world” question 

Resources Mentioned in This Episode:

Sally’s BookSally’s WebsiteGift to listeners - Fascination Advantage Assessment to Listeners (use code 1000clients)

Podcast Sponsor:

Oscar Hamilton - Podcast Editing & Production services

Love the show? Subscribe, rate, review, and share!

Here’s How »

Join Your First Thousand Clients Community today:

mitchrusso.comMitch Russo LinkedIn