Samantha Jones - Entrepreneurism in the Pandemic

Like so many creatives during the pandemic, Samantha Jones found herself in the unfortunate situation of being furloughed from her place of employment. Turning lemons into lemonade, she used the time to launch her own business in the luxury swimwear market. With the purpose of selling high-quality fabrics and fits to women everywhere, she created Beau Swim. Samantha graduated from FIDM with a degree in Merchandise Product Development and a Bachelor’s in Business Management. Caitlin Benson talks with her about her FIDM experience, finding inspiration, and being featured in Miami Swim Week.