Annie Smith - Founding a Creative Agency in the Midst of a Pandemic

When the Covid-19 health crisis hit Los Angeles, Annie Smith lost her job in Trade Marketing at Red Bull. She gave herself exactly one day to regroup, then she filed for an LLC taking Red Bull with her as her first client. Specializing in social media marketing and graphic design, Solanas Creative has added many clients to their roster since their start one and a half years ago, including Khloé Kardashian’s Dose & Co. and Jilaine Swim, launched by former FIDM classmate Brooke Shannon. In this episode, Tom Henkenius, Director of Digital Marketing and Graphic Design at FIDM, chats with Annie about her degrees in Merchandise Product Development and Social Media (now Digital Marketing), the value of internships, and the FIDM network, and the importance of prioritizing health above all.