Why your brand strategy drives everything & How to create a brand with Elizabeth McFadden

Your Entrepreneur Resources

English - June 01, 2021 13:00 - 29 minutes - 20 MB - ★★★★★ - 3 ratings
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Previous Episode: 3 common branding mistakes & 3 key brand building and messaging strategies with Hilary Hartling

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🤩 In this interview with Elizabeth, we are going to discuss why your brand strategy drives everything and how you can create a brand to scale your business.

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Elizabeth delivers the expertise, creativity and award-winning strategy of a big-time ad agency to small and scaling businesses. During her 25-year career, she has worked with over 200 brands - helping clients increase sales by 20-30%, improve Facebook traffic by as much as 300%, and in one case, refreshing an e-commerce brand that led to 1,000s of inventory units selling out within minutes.

Over a decade ago, Elizabeth developed a process to help organizations of all sizes find their voice in a crowded market. Taking the brand strategy model used by Fortune 500 companies, she designed a method for smaller companies to develop their brand.

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