Episode 45: What you are being PAID for

“Wow… that’s expensive!”   How often have you heard a prospect or patient say something like this when you present them with your recommendations? And how do you react or respond???   Most people hate this perception about their services… so to avoid any further confrontations like this - they fundamentally change how they present their recommendations.   They might offer something less superior, less frequency or for a lower price.   And if you do this….ultimately, you are presenting an inferior recommendation to avoid the “perception”.   But what about the patient? Is this what is best for them?   Is that recommendation give them the best hope and chance to achieve their goals? Or help them have the best potential, function, and mobility or LIFE???   If you ever had any DOUBT about giving your recommendations… you need to watch this video. It will change your perception of what you OFFER.   I will share with you in this episode where I paid $150 for a service person to tighten a SCREW. Yes, that’s all they did. But let me explain why I wasn’t bothered by it…

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