Your Business Needs A Branded Podcast: podcasting for lead generation, brand growth and sales
16 episodes - English - Latest episode: 18 days ago -If you want to strengthen trust and credibility with both current and future customers then your business needs a branded podcast.
This show explores the world of using a branded podcast for business and lead-generation, and examines the common myths and questions that would-be branded podcast creators always have.
Don't even consider starting up a business without factoring in plans to include a podcast as part of your marketing strategy.
After listening to this show, you'll be equipped with the knowledge you need to start your own branded podcast!
Your Business Needs A Podcast is a Podknows Podcasting network show.
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Episodes
Record Number of UK Podcast Listeners! - Official 2024 Data
June 27, 2024 16:28 - 10 minutes - 14.6 MBAs the UK's top podcast consultant, it's my job to keep ahead of trends in podcasting in the country. Along with that, the latest Edison Research data has been released, revealing a significant growth in podcast listenership in the UK. This episode addresses both aspiring and existing podcasters, highlighting the key demographics and their engagement levels. Next steps: Fancy working with me on launching your new podcast? Find out all you need to know at http://podknowspodcasting.co....
How to create a podcast for free!
June 18, 2024 17:03 - 6 minutes - 8.45 MBWelcome to my totally sarcasm-free, honest guide to starting a podcast for free! In this episode, we're breaking down the myth that podcasting requires a hefty budget. Join us as we explore how to start your podcast journey without spending a penny. From using your mobile phone or computer to free recording tools and hosting platforms, we've got you covered. Here's what you'll learn: Essential materials you need to get started Step-by-step guide to planning, recording, editing, and ...
Sorry, "The Verge" - podcasting truths shared and myths debunked!
January 21, 2024 14:04 - 6 minutes - 9.58 MBFancy some 'tea spilling' around some of the home truths around the viability of your success in podcast marketing in 2024? In this episode of "Your Business Needs A Branded Podcast," I'm debunking some of the biggest myths around your opportunity to grow with a podcast this year. Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster". If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find i...
8 Reasons Why Your Business Might NOT Need a Branded Podcast in 2024!
January 16, 2024 11:19 - 6 minutes - 8.58 MBIn this episode of "Your Business Needs A Branded Podcast," I'm dishing out some home truths about starting a branded podcast in 2024. Hi! I'm Neal Veglio, better known to my friends, clients and peers as "The Podmaster". If you want to check out my other show of that name, which is aimed more at independent and DIY podcasters, you'll find it here. https://www.podmastery.co/ Back to you, as someone in charge of the marketing of your brand. Perhaps you're thinking of adding a podcast ...
Monetising your podcast - how to make your podcasting efforts pay you
October 02, 2020 15:23 - 9 minutes - 8.88 MB"You can't make money from podcasting" they say. "If anything, it will cost you money" they cry. You can make money from your podcast, if you know what you're doing, and you're willing to play the game wisely, and with long term goals in mind. Podcasting is certainly not a get-rich-quick scheme. Even the most successful podcasts were years in the making before they started to turn over some serious coin! This episode takes you through the most commonly used methods of monetising a p...
How to 'launch' your podcast properly and maximise your podcast marketing results
September 21, 2020 19:51 - 10 minutes - 25 MBAre you planning on just posting your podcast episodes once they're recorded? Uh oh. You'll find that might not work. There's a lot more to it when trying to get listeners to your brand's podcast. Thankfully, this episode is all about how to do it the correct way. During this episode you'll discover: Why it's important to figure out your title. The importance of starting with the best equipment possible. Choosing the right podcasting host - (Duh! The Libsyn powered Podknows Producti...
Her business needed a podcast
August 24, 2020 18:32 - 11 minutes - 25.6 MBMarie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt. Listen to her story, and let it serve as inspiration for your own dive into the medium. Find Marie's show on her page This episode's surprising podcast is a real, genuine True Crime format show.
Her business needed a podcast
August 24, 2020 17:32 - 11 minutes - 25.6 MBMarie Rowe is a highly rated travel agent and travel podcaster, and she's already been getting huge recognition, with fewer than ten episodes under her belt. Listen to her story, and let it serve as inspiration for your own dive into the medium. Find Marie's show on her page This episode's surprising podcast is a real, genuine True Crime format show.
Choosing your podcast hosting provider
August 17, 2020 17:20 - 14 minutes - 32.4 MBOnce you're ready to publish your content to the world, you'll be needing to secure a deal with a podcast hosting provider. There are many to choose from, and I won't tell you who you must use. But I can definitely help you with avoiding the podcast hosting provider that you absolutely must not! Surprising podcast is from Lead Pages - and it's the Lead Generation podcast.
Promoting your podcast - the correct way, and without risking getting your show banned!
August 10, 2020 18:45 - 20 minutes - 46.7 MBSo if you've been listening to the previous episodes, you've probably felt ready to record your first episode. So, if that's you, let me help you get your podcast out there, finding its audience, but the correct way, not the quick and dodgy way. We talk about (usually) Indian based 'podcast promoters', and catch an actual podcast promoter in a lie. His name has been spared to protect the guilty. There's some "lovely listener feedback from an international listener!" The surprising podc...
Your Why - And what makes it THE most important thing to figure out for the sake of your podcasting success
August 03, 2020 16:11 - 11 minutes - 26.6 MBI've saved this one. That's because its really important, and I don't just drop my knowledge bombs right up front, you know. If you want your podcast to work for your business, you need to first figure out this one thing - your 'why'. Without it, you may as well talk to yourself. This episode's 'surprising podcast' is from Britney Gardiner.
Editing - why you need to worry about more than just ahhh and ummmm
July 27, 2020 17:46 - 11 minutes - 26.5 MBOnce you've recorded your voice into your computer, that's when the real work starts - editing. But what IS editing? It seems it varies according to who's doing the show. Some think it's just about removing excessive ummms, but as you'll hear in this episode, editing is about so much more. The surprising podcast: https://marierowetravel.blog/marie-rowe-travel-show-podcast/
The podcast guest - how to avoid a terrible sounding podcast episode by interviewing your guests the correct way!
July 20, 2020 13:12 - 9 minutes - 21.9 MBIf you're thinking of starting a podcast, you've probably decided on the guest of the week format. But not everyone is a natural born interviewer. Follow my advice in this episode to give yourself a fighting chance of avoiding producing episodes as bad as the other 99% of podcasts out there. The surprising podcast: https://www.johnhancock.com/financial-advice/podcast.html
Music - or, how to really own your brand, and your space using music and sounds that are unique to you
July 13, 2020 15:20 - 9 minutes - 22.6 MBMusic within the podcasting space creates something of a dilemma for most creators. On one hand you're not allowed to use any licensed (popular) work. On the flip side of the coin, podcasts that don't have any themes or music tend to sound a little dull and 'generic'. In this episode I'll be explaining to you why it's important to really pitch your place in your space, by really using your identity through your music and sound choices. Also, there's a surprising podcast about dentistry...
The Voice - how to get your voice recorded and ready for use in a podcast episode.
July 13, 2020 13:25 - 9 minutes - 21.6 MBYou may not realise it, but what your voice sounds like on your podcast can make a MASSIVE difference to your chances of success. In this episode I'll be talking you through the different options available to you when it comes to voice recording. Make sure you listen to this, to ensure you don't make a very common mistake that most new podcasters make before they figure out what they're doing. Thanks to Richard Donelan for permission to use his YouTube review! See his channel here: htt...
Your Business Needs A Podcast - A guide to increasing lead generation and transforming your brand into an 'online influencer' using podcast marketing
July 02, 2020 20:20 - 47 seconds - 1.68 MBAre you a business owner or a solopreneur? Do you want to strengthen trust and credibility with both current and future customers? Then, you NEED a podcast! This show explores the world of podcasting for business and examines the common myths and questions that would-be podcasters always have. After listening to this show, you'll be sure of one thing - that without a doubt, your business needs a podcast! Drawing on two decades of podcasting experience, Neal Veglio from Podknows Production...