Your Business Ally
6 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 4 ratingsWelcome, Allies! Attorney JoAnn Holmes ("Jo") helps 7 and 8 figure companies monetize intellectual property ("IP") including brands, software, expertise and content.
For 20+ years, Jo has successfully negotiated with companies like Disney, Target, the NFL and Microsoft. Listen in for insider tips to close lucrative deals for your company. Let's get started!
Sponsored by HOLMES@LAW at www.holmesatlaw.com. (Disclaimer: This podcast is not legal advice.)
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Coders, Consultants and Content: The #1 Licensing Revenue Strategy
February 11, 2020 10:30 - 28 minutes - 66 MBAlly Agenda™ Both software developers and professional advisors can increase scale, and multiply revenue, through strategic copyright licensing. Leverage your business content, and avoid the biggest mistake jeopardizing your profit plans. 1. Distinguish copyrights from trademarks, trade secrets and patents. 2. Transform ideas into protectable business copyrights. 3. Amplify income with copyright licensing ladders. Assure Action™ Consider how you're currently delivering code o...
Brands and Bank: Trademarks for Business
January 06, 2020 17:00 - 24 minutes - 20.9 MBAlly Agenda™ What's in a name? A better bottom line! License your company's brands, logos and slogans to expand into new channels, and grow recurring revenue. We make it easy, Allies! 1. What's a trademark? Understanding the assets - brands, logos and slogans. 2. Goodwill is Good for You: The financial value of your trademark's great reputation. 3. Monetize in New Markets: License trademarks to expand your reach, and amplify income. Assure Action™ Who are your big fans? Brai...
Untapped Income: IP Licensing for Midsize Companies
March 30, 2019 22:39 - 39 minutes - 27.5 MBAlly Agenda™ Leverage your company's innovation to unlock new revenue! Learn to identify intellectual property ("IP"), determine its value, and negotiate licenses for recurring profit. 1. IP Explainer: Master the four key IP types - trademarks, copyrights, trade secrets (know-how) and patents. 2. What's It Worth? Three methods to assess IP value, and strategies to monetize through franchising and licensing. 3. Negotiate Like a Pro: Manage your license scope, term, channels, ...
Fortune 500 Negotiations: Insider Tactics for the Middle Market
January 21, 2019 17:00 - 29 minutes - 28.4 MBAlly Agenda™ Fortune 500 clients can add significant revenue to your bottom line. We've got insider tips to help midsize company leaders earn the business, and evaluate whether it's worth keeping. 1. Stand Out: Use your location, technology, certifications and network to establish and reinforce your unique value. 2. Understand Your Customer: Capitalize on internal and external resources to clarify an enterprise client's culture. Build meaningful and multiple internal sponsor rel...
Legal ROI: 5 Tips to Enhance Midsize Company Profit
December 09, 2018 01:56 - 18 minutes - 17.2 MBAlly Agenda™ Improve your legal return on investment. These attorney attributes help middle market leaders enhance profit on business contracts, intellectual property licensing, and dispute resolution. 1. Collaboration: Clarify the key business objectives. 2. Pragmatic Judgment: Cost effectively resolve disputes. 3. Business Acumen: Foresight to identify revenue opportunities. 4. Efficiency: Legal synergies save time and support successful deals. 5. Benchmarking: Identify best pr...
Welcome: Here's To Your Success!
November 24, 2018 17:00 - 6 minutes - 9.52 MBWelcome to Your Business Ally™! We help midsize growth company leaders achieve your highest business objectives, and tackle the most expensive problems. Host JoAnn Holmes of HOLMES@LAW has advised middle market companies for 20 years. She shares how to negotiate profitable contracts, protect and monetize intellectual property, and provides insightful business strategy. Let's start a conversation, Allies. Here's to your success! Contact us, Allies! www.holmesatlaw.com JoAnn Holmes on L...