Should Your Band Release New Music During A Pandemic?

When the pandemic hit the music scene (if we are honest) died. And while some parts of the industry are still lifeless, it's not entirely dead either!

For most, and not sure in the music industry, the gut instinct was to halt business, and more or less just freeze. Things can't get worse if we don't do anything right?

Well, as we now know, this pandemic is lasting a lot longer than we thought it would have - making us have to reassess the question that has been on a lot of bands lips: "should we wait for the pandemic to end before we release our new music"?

Spoiler alert:

As you will find out in the podcast, we strongly feel that you need to release. There is just no way to accurately gauge when this will end, and even when it does end, there is no guarantee that the industry will return to "normal".

The music industry has changed, and we need to adapt. If we had released at the beginning of this pandemic you could already be releasing another release by now!

I love to draw comparisons between the stock market and the music industry, and one of the statistical facts of the stock market is that 'time in the market trumps trying to time the market'. I can't help but believe that the same is true for the music industry.

Why?

Opportunity cost.

Opportunity cost is the expense you incur by NOT releasing music. When your music isn't released you are missing out on potential opportunities - no record A&R reps, no booking agents, no festivals, no one is hearing your music and considering using it.

Your song might not hit its stride until years after it's released, but that can't happen if you don't release it. Time in market = more exposure to opportunity.


We cover this, plus plenty more, in this episode so go and listen now and update your strategy accordingly!

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