Primus Nair - The Creative Director At Lego On How To Generate, Present, Validate, And Sell Ideas

On the show today, we have the Creative Director at Lego, Primus Nair. I loved talking to Primus and it was great learning how to generate, present, validate and sell creative ideas.

It doesn’t matter your profession, or if you work in the music industry or not, you can definitely apply the ideas and tips shared by Primus in this interview.

In this interview, we spoke about:

• How to sell your idea

• How to ask and give feedback for ideas

• How to validate your idea

• The first thing Primus look for when being presented an idea

• Lego’s White Noise Album

• Why you need to focus on your argument of the idea

• How to generate ideas

• What makes a brand stand out

• Encouraging failures

And much more

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