Generative AI for Product Innovation and Small Business Marketing with Greg Starling

Your AI Injection

English - July 11, 2023 11:00 - 44 minutes - 30.9 MB - ★★★★★ - 13 ratings
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Previous Episode: Evaluating Efficacy, Assessing Trust & Editorial Alignment in LLMs

Next Episode: Product Management and Generative AI Powered Innovation with Adrian Klein

In this episode of Your AI Injection, host Deep Dhillon sits down with Greg Starling, the Head of Innovation Lab at Tailwind, a company intent on utilizing generative AI to optimize social media campaigns and small business marketing. Deep and Greg begin by discussing the early days of Tailwind, from their engagement with OpenAI's GPT-2 to the acquisition of Replier. The two also discuss how to leverage generative AI as a brainstorming tool, a market analyst, and a method of generating user stories. They then delve into the ethical considerations of generative AI for marketing— from preventing plagiarism to defining & eliminating hate speech. As the two look towards the future of AI in marketing, they discuss the potential shifts towards trust-driven, community-focused platforms, foreseeing a rise in micro-communities and autonomous AI agents that personalize experiences and handle much more complex tasks, such as personalized travel planning.

Learn more about Greg here: https://www.linkedin.com/in/gregstarling/
Learn more about Tailwind here: https://www.linkedin.com/company/tailwindapp/

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