Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

Book marketing is a topic that has come up a lot for me lately. As many of you know, I've written a book that has been traditionally published a while back.
Previously, I had the pleasure of interviewing Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it - which worked very well for her. This time you will hear a different approach - a mix of old and new techniques, with some long-term brand building as the backbone.
In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.
This is some very useful stuff, so get your notepads ready!
Essential Learning Points From This Episode:Why using unorthodox book marketing techniques can work in your favour.
How you can build awareness long before your book is released.
The criteria for hitting the NYT bestseller list.
How to utilize your community to make your book go viral.
Why hiring a publicist is still a good idea in the new business economy.
How to use re-targeting to your advantage.
Much, much more!

Important Links & Mentions From This Episode:http://www.jaybaer.com/ (Jay Baer) - New York Times bestselling Author of Youtility.
http://amzn.to/2a3TRke (Youtility) - Jay's new book.
http://www.amazon.com/The-NOW-Revolution-Business-Smarter/dp/047092327X (The NOW Revolution) - Jay's first book.
http://www.trevoryoung.me/ (Trevor Young) - Social media and content marketing speaker.
https://www.chrisducker.com/book-marketing-tactics/ (NBP019) – Book marketing tactics with Farnoosh Brock.

Thank You for Tuning In!There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.
Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!
Lastly, don’t forget to https://www.chrisducker.com/itunes (subscribe to the podcast on iTunes), to get automatic updates every time a new episode goes live!

Book marketing is a topic that has come up a lot for me lately. As many of you know, I've written a book that has been traditionally published a while back.

Previously, I had the pleasure of interviewing Farnoosh Brock about her book on juicing, and her grassroots approach to marketing it - which worked very well for her. This time you will hear a different approach - a mix of old and new techniques, with some long-term brand building as the backbone.

In this interview, I talk with Jay Baer about his well-planned book marketing campaign, and we delve deep into how to become a New York Times bestselling author.

This is some very useful stuff, so get your notepads ready!

Essential Learning Points From This Episode:Why using unorthodox book marketing techniques can work in your favour.How you can build awareness long before your book is released.The criteria for hitting the NYT bestseller list.How to utilize your community to make your book go viral.Why hiring a publicist is still a good idea in the new business economy.How to use re-targeting to your advantage.Much, much more!

Important Links & Mentions From This Episode:Jay Baer - New York Times bestselling Author of Youtility.Youtility - Jay's new book.The NOW Revolution - Jay's first book.Trevor Young - Social media and content marketing speaker.NBP019 – Book marketing tactics with Farnoosh Brock.

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I'm grateful for that. If you enjoyed today's show, please share it by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they're extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!