Whisp - Harriet Cuming

Say hi to Harriet, founder of Whisp, a crisp, light and 100% British hard seltzer.   Ex-Bacardi and personal trainer by passion, Whisp launched September 2020 on a mission to provide a refreshing alternative for those who want to drink less but better. They even contain milk thistle to help tackle & support a healthy liver. 

But it hasn't been plane sailing for this plastic-free, plant-based and climate positive startup. They started off wanting to become the No1 brand at festivals and events. Covid put an end to that ambition. She started off with a business partner to help pave the way. He ended up taking her and her investors for a ride, nearly ending up in court. They're started growing authentically and independently but it's getting harder with brands like Coca Cola entering the category with big marketing budgets. What does the future have in store for Whisp?  

Say hi to Harriet, founder of Whisp, a crisp, light and 100% British hard seltzer.   Ex-Bacardi and personal trainer by passion, Whisp launched September 2020 on a mission to provide a refreshing alternative for those who want to drink less but better. They even contain milk thistle to help tackle & support a healthy liver.  But it hasn't been plane sailing for this plastic-free, plant-based and climate positive startup. They started off wanting to become the No1 brand at festivals and events. Covid put an end to that ambition. She started off with a business partner to help pave the way. He ended up taking her and her investors for a ride, nearly ending up in court. They're started growing authentically and independently but it's getting harder with brands like Coca Cola entering the category with big marketing budgets. What does the future have in store for Whisp?