Fresh Fitness Food - Caspar Rose

Introducing Caspar Rose. Foodie, Spin Instructor, charity advocate and founder of The Wellness Food Group (TWFG) - a merger between Fresh Fitness Food and Detox Kitchen. Two function-first meal prep businesses who’ve paired up to co-create a healthier nation through convenience and personalised nutrition with more lined up to join their house of brands in the next 12 months. 

Caspar leads Fresh Fitness Food, a tech-first, personalised meal delivery service, after having worked as a chef at a number of Michelin Star restaurants in both Sydney and London. During his time as a sous chef at Gordon Ramsay’s Maze, the business launched, taking orders over phone, prepared from his Notting Hill flat. In 2015, Fresh Fitness Food started scaling. They now deliver over 100,000 meals each month across the UK and have invested £2mn in their technology platform that makes it all happen. 

TWFG is set to turnover £12M+ in 2023, with a projected revenue of £50M by 2025. But it’s not all spreadsheets and P&L’s for Caspar. When he’s not in the boardroom he’s busy optimising things in their new kitchens or instructing in a Ride Republic spin studio. 

In this episode we talk about the power of knowing your audience, the dynamics of a merger, and how they’re equal parts food brand and tech business. 

Enjoy.