Dr. Wills - Dr Will Breakey
People Doing Things
English - December 07, 2022 10:50 - 39 minutes - 90.5 MBEntrepreneurship Business Society & Culture brand culture entrepreneur strategy sustainability Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Say hello to Dr. Will Breakey. A founder, foodie, doctor, plastic surgeon AND alchemedic condimist. He co-founded Dr Will’s back in 2015 with Josh Rose and Liam White. An interesting concoction of backgrounds - medicine, nightlife and investment banking. It turned out to be the recipe for success, becoming one of the UK’s fastest growing, all natural, condiment ranges.
They started by giving Ketchup a much needed reformulation - switching up the 19 cubes of sugar, for 3 and half dates. The same sweet taste without refined sugar. From there they’ve taken the same approach to the rest of the condiment aisle, launching products like Beetroot Ketchup, BBQ Sauce, Classic Mayo, Spicy Mayo (my favourite), Vegan Mayo, Hot Sauce Sriracha as well as a number of dressings. The remit is simple. To make food better by making better foods.
In this episode we talk about chipping away at the big H’s (Heinz and Hellman’s), raising £1.1mn in record speed during the pandemic and why he has no plans to give up his medical career.