Micro-Influencing

We chat with Joshua Roche the Founder of Bulla Co about the Micro Influencing industry. Being an Influencer has become a real career option for those with a passion and the Social media know how to build an engaged audience. Joshua's businesses takes this one step further by using students as the Influencers, with followings of between 1,000 and 10,000 (known as Micro Influencing) a brilliant way to reach the student community. Joshua talks us through what he looks for in employees in this relatively new industry as well as what kind of skill sets you need to succeed. We also talk about what its been like to start a business in the pandemic and what the future looks like for Bulla Co.