Julia headed up digital for British Airways as they made their transition to Web-based booking. She'll be joined by some special guests who worked with her at AGENCY.COM.

Episode Timeline

4:50 How did it all begin?

6:00 Went out with the Saatchis and smoked Marlboro Lights

9:35 How did you decide to find someone to help you?

12:45 There's no point in writing an RFP if people just ignore it!

14:10 We were very tech-driven

16:10 Introducing Esther Han and Margot Hyun - It's a Party!

17:55 Esther tell her origin story

18:30 Say hi to Margot

20:30 Early days of the BA/ACOM relationship

22:30 Who was the procurement guy?

25:00 Some fun pics from 1996

27:25 Do you know how much your IPO cost me?!

29:05 How Esther started on the BA account

32:00 Margot's time in London, "I couldn't understand what anyone said!"

35:15 The time we flew the whole London Team to New York

36:50 What did we build that you were proud of?

39:50 Web-in-a-Box™

40:40 When we taught 400 people what the Internet was... in a Hanger

43:10 RAD - Rapid Application Development (Agile before Agile!)

48:30 It was a singular time in history

50:20 What Esther is up to today

52:55 What did you carry forward from those days, Julia?

54:30 Wrap-up Party