S8 E5: Why I wish I'd tried harder in maths
You're my commsHERO
English - March 28, 2023 21:00 - 36 minutes - 25 MBMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8 E4: Always on and always learning
Next Episode: S8 E6: I love working on comms and marketing
At a keynote at the PRCA conference in 2021, the most senior government communicator in the land called for a new breed of 'superhero communicators able to combine hard data analysis with brilliant story-telling and artistry'. But research suggests that a large portion of professionals don't yet feel comfortable using data in their roles. Alex Waddington started re-skilling himself in data two years ago, leading to a dramatic change of career direction. He talks about the ups and downs of his journey - and why he now wishes he'd paid more attention in maths lessons at school.
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