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S7 - E7: Size matters: Why are PR people so afraid of measurement?

You're my commsHERO

English - September 01, 2022 21:00 - 22 minutes - 15.8 MB
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Previous Episode: S7 - E6: Print vs Digital: The grand comeback of printed comms
Next Episode: S7 - E8: Lessons in leadership: Get out the way

If you like getting down with digits and sexy with the spreadsheets, our next podcast is for you. Darryl Sparey is MD and Co-Founder of Hard Numbers, the (AMEC, PR Moment, PRCA and UK Agency of the Year) award winning, performance-driven communications consultancy. Hard Numbers combines killer creative with commercial acumen to create campaigns that drive a demonstrable return on investment. 

In this episode, you’ll learn all about the hard numbers (see what we did there) of measurement and why these shouldn’t be forsaken for the fluffy elements of PR, comms and marketing.

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Fancy getting in the hot seat and sharing your CommsHero wisdom? Contact Asif Choudry

 You’ll find this podcast on Spotify, Apple and on our websitewww.commshero.com. Please leave a rating and review.

 This episode is sponsored by Blink. The world's first enterprise app designed exclusively for frontline workers. 

 Tickets for #CommsHeroWeek are now available from our website! Tell a friend!

 

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