The Hook… it's essential to catching the story and your audience...

The spark of inspiration can lead to unique stories that inspire others. But telling stories and making your voice heard over and over again can lead a viral video as some of Pablo’s work has done. Knowing each story’s hook, purpose, and message help connect it to the best audience or community. If you know your purpose or the purpose you need to serve then you can begin to craft the story that needs to be heard.

And always remember that it’s important to stay true to your ideals and what makes you... you!