Yoga Boss: Business Coaching For Yoga Teachers artwork

Yoga Boss: Business Coaching For Yoga Teachers

334 episodes - English - Latest episode: 10 days ago -

Do you feel like you were meant to have a successful career in the yoga industry? Like you got into this industry to truly help your students but maybe you’re struggling to build a solid business foundation. Or you know that marketing your yoga business is essential, but don’t know how to make it effective for you? Maybe you have already had some success but you’re ready to scale to six figures. To build a profitable business it takes serious business skills, and a Yoga Boss mindset. When you’re ready to work on your yoga business, instead of in it this is the podcast for you. I’m Jackie Murphy, the business coach just for yoga teachers.

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Episodes

Make Your After Class Announcement Effective

March 19, 2024 09:00 - 16 minutes - 11.5 MB

In Episode 213, I teach you exactly what you should be doing in your after class announcements. This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner. Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k. Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into m...

Q&A Episode: Managing Money, Sleeping, Staying Focused and Never Being Pushy

March 12, 2024 09:00 - 18 minutes - 13 MB

If you don't follow me on Instagram yet, make sure you do now! @thebusinessofyoga From time to time, I'll ask you to let me know what questions you have, and create an entire podcast episode around the answers - which is exactly what we're doing today. These episodes give me chance to share more behind-the-scenes info about who I am and how I run my business.   And you get answers to the specific questions on your mind! Question 1: "P+L / Good finance standards to follow?" Question 2: ...

5 ways to grow your yoga business without social media

March 05, 2024 10:00 - 16 minutes - 11 MB

If you want to grow your Yoga Business but don't want to use social media, I'm here to tell you it's possible. In this episode, I'm giving you five different ways to grow your business that will work online and offline! PS, if you do want to use the tool of social media to grow your business - I say, let's do it. I want you to know you don't have to hate or dread posting, or forever struggle to figure out what to say. (As a member of The Business of Yoga Membership, you get an email e...

When your students say, "I'll just do this on my own..."

February 28, 2024 10:00 - 15 minutes - 10.3 MB

Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own." This often sounds like, "I'll do this on YouTube; I'll do it on my own for free; I don't need to pay for yoga." And as a service provider, you want to know how to handle it! To clarify, handling this objection does not mean "push someone into buying" or "force them to be a Yes."  What it does mean is holding space for people to see they're having a thought that's in their way of them achie...

Action Takers Are Money Makers

February 20, 2024 10:00 - 17 minutes - 12.3 MB

Ready to work less in your business AND make more money? Keep listening. Because I know you didn't start your business to be burnt out and overwhelmed. You started it because it's something you're truly passionate about. And you want that passion to help you build a life you love - not take away from it! What's going to make the difference for you is getting into BIG action. And not staying stuck in inaction. This means not waiting for the "perfect circumstances" until you take action...

When it feels like you've tried everything...

February 13, 2024 10:00 - 24 minutes - 17 MB

Have you ever hit a point in your business where it feels like you've tried everything, but you still haven't been able to accomplish your goal? How do you know what to do next?? This episode is for you. We're going to talk about the necessary shifts in your mindset and your actions, if you're not seeing the success you want.     You may have only scratched the surface of what you could be doing towards your goals! It's easy to spend a lot of time doing busywork that doesn't actually mo...

Plan a Maternity Leave & Hit Your Business Goals

January 30, 2024 11:00 - 26 minutes - 18.3 MB

Want to take time off and still hit your revenue goals? This is the episode for you! Even if you're not planning a maternity leave, but want to limit the hours/week you work, this episode will break down the steps you need to take to make the money you want to. In this episode, I share my personal experience of planning and taking time off for both of my sons. And I get real about what was hard, what worked well and what you can learn from it! Here's what changed the game for me: Having ...

Is it wrong to want to make more in your yoga business?

January 23, 2024 10:00 - 18 minutes - 13.1 MB

Welcome to episode 206, "Is it wrong to want to make more in your yoga business?" First, an invite! Whether your January is already full of momentum, or you want to kick it into gear, you're invited to The GROW Challenge - starting Jan 29th 2024. It's designed to help you make more and keep more profit in your business. See you inside! In this episode, I explore the feelings of guilt and resistance that can come up when you think about wanting to make more money in your yoga business. Yo...

The 2024 Vision Workshop

January 09, 2024 10:00 - 35 minutes - 24.3 MB

Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.” We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024.  The Importance of Goal Setting and Support Reflecting on the Past Year: Gratitude and Desire Creating Your Vision for the Future Vision Meditation: Imagining Your Future Self Identifying Your Whys and Embracing Your Future Identity In this episode, we cover how to visualize the wealth, success, and li...

Your Marketing Plan for 2024

January 02, 2024 10:00 - 20 minutes - 14.4 MB

Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.” We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters. The importance of  understanding what makes you unique. Consumers right now Are willing to spend money with specialists. Marketing is all about building and deepening relationships. Marketing in 2024 boils down to two things: building relationships and deepening relationships. ...

Creating a Island Movement & Five Figure Months with Mariesa

December 26, 2023 10:00 - 52 minutes - 36.2 MB

Welcome to Yoga Boss episode 203, “Creating a Island Movement & Five Figure Months with Mariesa .” This episode features our special guest Mariesa Barbara, founder of Island Movement Yoga and Wellness Center in St. Croix, US Virgin Islands. Reflections on the purpose of yoga practice and its influence over Mariesa's career path. Discussions around the process of expanding a business. Strategies used in transitioning to a new business location. Importance of community-building in the bus...

Youtube Channel to Yoga Life Book: Guest Interview with Brett Larkin

December 19, 2023 10:00 - 54 minutes - 37.7 MB

Welcome to Yoga Boss episode 202, “Youtube Channel to Yoga Life Book: Guest interview with Brett Larkin.” In this episode, Brett Larkin and I discuss getting into the yoga industry with the aim of helping students but struggling to make money, marketing your business, scaling to six-figures, and maintaining a yoga boss mindset. This episode features our special guest Brett Larkin, founder of Uplifted Yoga and author of 'Yoga Life Habits, Poses, and Breathwork to Channel Joy Amidst the Chao...

Q&A Episode: Strategies, Challenges, and the Yoga Boss Mindset

December 12, 2023 10:00 - 22 minutes - 15.2 MB

Welcome to Yoga Boss episode 201, “Q&A Strategies, Challenges, and the Yoga Boss Mindset.” In this episode, I answer a series of questions related to concerns and challenges you're facing in the yoga industry. When to quit a full-time job to pursue a career in yoga. How to manage workshop requests at your studio. How to deal with the issue of clients trying to negotiate pricing. What to post on social media other than yoga poses. The importance of business strategies and adopting a ...

Number One Problem Stopping Yoga Business Owners: Confusion

December 04, 2023 10:00 - 19 minutes - 13.7 MB

Welcome to Yoga Boss episode 200, “Number One Problem Stopping Yoga Business Owners: Confusion.” In this episode, I talk to you about the confusion we feel as new business owners and what to do about it. You will begin to master skills that you once felt were difficult by repeating them over and over. Business is a lot of decisions stacked on top of each other. Often, this creates confusion for new business owners. When you are stuck in confusion, you are stuck in inaction. Instead of...

Grow Your Yoga Business This December

November 28, 2023 10:00 - 15 minutes - 10.7 MB

Welcome to Yoga Boss episode 199, “Grow Your Business This December.”   In this episode, I talk about growing your business this December.   Schedule work hours on your calendar with details of what you will be working on and why.   Decide on the results you will get from the scheduled work you put on your calendar.   Create an experience your students will want to talk about and share with their network.   Start talking about the offers you plan to introduce in January in December. Bu...

Business Transformation with Brandy and Sian

November 14, 2023 10:00 - 54 minutes - 37.1 MB

Welcome to Yoga Boss Episode 197, "Business Transformation with Brandy and Sian." Brandy and Sian share their journey with yoga. Brandy discusses integrating pranayama and its impact on mindset and body connection. She discovered yoga's meditative side due to injuries. Sian shares how she was a professional stunt performer, which provided challenges of constant injuries and feeling rootless due to all the travel involved with her job. She found solace and consistency in yoga. It is importa...

How to create an offer.

November 10, 2023 13:00 - 18 minutes - 12.5 MB

Welcome to Yoga Boss episode 198, “How to Create An Offer."  The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate. November 10th is the FINAL DAY to join and get the Founding Member Rate + The Double Book Bonus There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community. The Business of Yoga is a comprehensive, five-module, self-pa...

Introducing: The Business Of Yoga Course & Membership

November 07, 2023 10:00 - 20 minutes - 13.9 MB

Welcome to Yoga Boss episode 196, “Introducing: The Business of Yoga Course & Membership.” The Business of Yoga course and membership is finally here! This course offers foundational business skills for yoga professionals at an accessible rate. There is a need to bridge the gap between extensive yoga knowledge and a lack of business acumen in the yoga community. The Business of Yoga is a comprehensive, five-module, self-paced course covering business foundation, marketing, selling, deliv...

300% Business Growth With Bethany Bouquet

October 31, 2023 09:00 - 50 minutes - 34.6 MB

Welcome to Yoga Boss Episode 195, “300% Business Growth with Bethany Bouquet” In this episode, I chat with Bethany, who started her journey with an ambition to run a half marathon in 2019. Bethany neglecting to stretch led to tight muscles and an overuse injury.  She turned to yoga for relief and found a passion for it. We chat about: The importance of niching down and speaking the language of your target audience. Taking calculated risks and being fearless in your business approach. Th...

Hitting $100k With Heather From We Be Yoga Studio

October 24, 2023 09:00 - 46 minutes - 32 MB

Welcome to Yoga Boss Episode 194, “Hitting $100k With Heather From We Be Yoga Studio” Heather found strength in the ancient practice of yoga. She shares the parallels between the 12-step program and yoga's core principles that fostered a transformative personal recovery. The challenges of building a studio and balancing passion and practicality. The truths about growth pitfalls. The mistake of trying to cater to everyone. Why a strong niche can be a game-changer. Heather Petrosky is...

5 Key Parts Of Marketing Your Yoga Business

October 17, 2023 09:00 - 17 minutes - 12 MB

Welcome to Yoga Boss Episode 193, “5 Key Parts Of Marketing Your Yoga Business.”  Yoga teachers know that marketing is essential for their yoga business to thrive.  But marketing is more than just posting on a social media channel or emailing a newsletter.  Instead of searching for marketing ‘tactics’, you must learn how to market a business of any size. In this episode, I discuss the 5 key marketing parts you must have for your marketing to be intentional and effective.  IN THIS EPISO...

Your Reference Group Determines Your Success

October 10, 2023 13:00 - 13 minutes - 8.98 MB

Welcome to Yoga Boss Episode 192, "Your Reference Group  Determines Your Success ." Success isn't just about business strategy but also the community you surround yourself with. David M. Cullen conducted a survey and concluded that your reference group can predict 99 percent of your success, so choosing a group of people who have what you want or are a few steps ahead of you is crucial. Creating a reference group within your yoga business is important to help your students stay committed ...

Name Your Offer

October 03, 2023 13:00 - 18 minutes - 12.5 MB

Welcome to Yoga Boss Episode 191, "Name Your Offer ." It can be tough for yoga teachers and studio owners to come up with the perfect name for their offerings. It's understandable that they may spend a lot of time and money trying to get it just right. You want to attract more students.  BONUS: Download the guide to get three strategies for creating a heartfelt and effective name for your offer.  In this episode I give you tips that will help you name your offer within ten minutes: Yo...

Meant For More

September 26, 2023 09:00 - 16 minutes - 11.5 MB

Welcome to Yoga Boss Episode 190, "Meant For More." If you have had the internal nudge that you are meant for more, this feeling is unique. And, I encourage you to notice and honor it. These gentle nudges are like a GPS of our lives, and it is our responsibility to honor them. Embrace the fear you may feel, it isn't there to halt your dreams, it is there to ensure you take the necessary steps to reach your dreams. In this episode I give you tips that will help you move forward when you...

Sell To Type of Buyers

September 19, 2023 09:00 - 17 minutes - 12.1 MB

Welcome to Yoga Boss Episode 188, "Sell To Types Of Buyers." There is a way for you to work with more students in your business, and all it requires is a simple tweak in your business foundation. Most yoga businesses structure their offers based on the different types of services they offer. Think: How often students can visit, how many classes they will get. When you sell to type of service you are leaving money on the table and making more work for yourself. In this episode I am ...

What to do if your success feels fragile.

September 12, 2023 14:00 - 16 minutes - 11.4 MB

Welcome to a riveting episode of Yoga Boss, Episode 188 - "What to do if your success feels fragile."  Have you ever stood on the precipice of success, feeling the exhilaration but also grappling with that nagging sense of vulnerability? If you've ever questioned whether your hard-earned success might slip through your fingers, this episode is your lifeline.  We're delving deep into the very real and relatable struggles that come with achieving success, especially in the dynamic world of ...

Yoga is not a commodity.

September 05, 2023 17:00 - 18 minutes - 13.1 MB

Welcome to Yoga Boss episode 186, “Yoga is not a commodity.”  There may be a way for you to increase your revenue without having to work more hours…  And as a yoga business owner, that probably is exactly what you want.  Listen, this isn’t too good to be true. We aren’t just blowing smoke.  When you understand that yoga is not a commodity, you can confidently price your service in a way that grows your revenue.   You don’t need to serve more students.  You might not need to work longer ...

Be Bold In Your Marketing Online

August 21, 2023 04:00 - 14 minutes - 9.9 MB

5 Ways To Earn Trust From Your Audience

August 14, 2023 04:00 - 19 minutes - 13.3 MB

Welcome to Yoga Boss episode 184, "5 Ways To Earn Trust From Your Audience."  Are you ready to learn how to build a loyal and engaged following?  Do you want to connect authentically with your audience and make a lasting impact on their lives?  If so, this is the episode for you.  Trust is the cornerstone of any successful business, and this episode offers practical and actionable strategies to help you forge deeper connections and make a meaningful impact. So, grab your favorite yoga ma...

Healthy Detachment From Your Business

August 07, 2023 14:00 - 22 minutes - 15.4 MB

Welcome to Yoga Boss episode 183, "Healthy Detachment From Your Business." If your sense of self-worth or self-value changes based on the bottom line of your business or how productive you were in a day, this podcast is for you... Unhealthy attachments in your business create worry, stress, and overwhelm. In order to build a lifelong sustainable business, you must create a healthy detachment. Tune into this podcast to learn how to feel safe, confident and have emotional balance regar...

Strategically Selling A Yoga Retreat with Stacey Stufflebeam

July 31, 2023 14:00 - 51 minutes - 35.3 MB

Welcome to Yoga Boss episode 182, "Strategically Selling A Yoga Retreat with Stacey Stufflebeam."  Are you ready to take your yoga business to new heights and explore the rewarding world of hosting a yoga retreat? We understand that you might have some doubts and fears holding you back. Questions like, "Will it sell out?" or "Can I turn a profit?" are common concerns, but you don't have to face them alone. Introducing the latest episode of the Yoga Boss podcast, where we feature the incre...

Staying Gritty To Hit Your Goal: Lesson From Taylor Swift

July 17, 2023 04:00 - 15 minutes - 10.9 MB

Follow Up Mindset

July 03, 2023 04:00 - 14 minutes - 10.2 MB

Guilt or Growth: Embracing the journey when you miss the mark.

June 26, 2023 14:00 - 15 minutes - 10.9 MB

Welcome to Yoga Boss episode 179, "Guilt or Growth: Embracing the journey when you miss the mark."  Are you a new yoga teacher striving to build a thriving career?  In this empowering episode of Yoga Boss, join host Jackie Murphy as she shares invaluable insights and inspiring stories to help you navigate the ups and downs of your yoga teaching journey.  Delving into the profound topic of "Guilt or Growth: What to Do When You Miss the Mark," Jackie invites you to embrace the concept of gr...

Q&A: Typical Schedule, Confident & Retention, Business when Life Hands You Unexpected Events

June 19, 2023 04:00 - 29 minutes - 20.1 MB

Welcome to Yoga Boss Podcast - Episode 178, "Q&A: Typical Schedule, Confident & Retention, Business when Life Hands You Unexpected Events." Gain Expert Insights and Strategies to Build a Profitable Yoga Busines Are you a yoga teacher or studio owner dreaming of a profitable and thriving yoga business? Look no further! Welcome to the Yoga Boss podcast, where we provide valuable resources and expert advice for your entrepreneurial journey. In Episode 178, join host Jackie Murphy as she dive...

Define Your Business Values: An Exercise

June 12, 2023 19:00 - 19 minutes - 13.5 MB

Welcome to Yoga Boss episode 177, "Define Your Business Values: An Exercise."  Welcome to "Yoga Boss," the podcast designed specifically for yoga teachers and studio owners who are ready to build a profitable and purpose-driven yoga business.  In this special episode, Episode 177, titled "Define Your Business Values: An exercise," we're diving deep into a transformative exercise that will help you unlock the true potential of your yoga business. If you're tired of feeling overwhelmed by i...

How to stop feeling self conscious about marketing and selling.

June 05, 2023 04:00 - 23 minutes - 15.9 MB

Welcome to Yoga Boss episode 176, "How to stop feeling self conscious about marketing and selling." Are you tired of feeling self-conscious every time you show up to market and sell your products or services?  Imagine a world where you can confidently record an Instagram story without worrying about what others may think of you.  We know it is possible and we're here to show you how! In this episode, we dive deep into the topic of self-consciousness in the business world and provide you ...

How to track social media metrics to hit your business goals.

May 22, 2023 16:00 - 14 minutes - 9.93 MB

Welcome to Yoga Boss episode 175, "How to track social media metrics to hit your business goals.' According to data, businesses that use social media for sales are 51% more likely to hit their revenue goals. Using social media to market and sell your business is vital in 2023. However, using social media to sell isn't as simple as posting consistently and waiting for sales. There are specific metrics you can track to know if you are on your way to hitting your revenue goals from socia...

Leaving your 9-5? Interview with Jake Murphy

May 15, 2023 04:00 - 26 minutes - 18 MB

If your students wanted it, would they buy?

May 08, 2023 04:00 - 16 minutes - 11.4 MB

Welcome to the Yoga Boss podcast episode 173, "If your students wanted it, would they buy?" You'll probably heard the phrase, "If they wanted it they would buy..." And this belief is a costly error in your business. Your students are not meant to be the sales person of your business. It simply isn't true that if they wanted your offer, they would buy. Understand this false belief and how to overcome this in your business. In the episode we cover: -The New Student Solution 5 Day ...

Avoid Burnout as A Yoga Business Owner

May 01, 2023 04:00 - 14 minutes - 9.79 MB

Welcome to the Yoga Boss podcast episode 172, "Avoid Burnout As A Yoga Business Owner." Running a business can take on toil on your mind, body and spirit. It is vital for you to understand two concepts in your yoga business. Your production and your production capability. Understanding how to maintain your production capability is the key to avoiding burnout in your business. Tune into this episode to learn why you have to prioritize your rest. In the episode we cover: -The New ...

Master Customer Support To Grow with Kristen Alanah

April 24, 2023 04:00 - 54 minutes - 37.3 MB

Welcome to Yoga Boss episode 171, "Master Customer Support To Grow with Kristen Alanah ."  When you have stellar customer support, your business is more profitable.  It is said that improving your retention rate with customers by 5% adds 30% profitability to your business.  Therefore it is vital for you to learn how to deliver an amazing customer experience.  On this episode of the Yoga Boss podcast, I am joined by the Profitable Yoga Boss Group Co-Coach Kristen Alanah.  In addition to ...

The Infinite $1k Course

April 20, 2023 04:00 - 15 minutes - 10.4 MB

Welcome to Yoga Boss episode 170, "The Infinite $1k Course."  Join The Infinite $1k Course now: https://www.theyogabossgroup.com/join THE INFINITE $1K Are you ready to make money? The Infinite $1k is a step-by-step course designed to teach Yoga Teachers how to make their first $1,000 so they can do it again and again.  You have a passion for teaching yoga.  Turn your passion into profit.   Learn exactly what to do to become an impactful and paid yoga teacher.

Advice For New Yoga Teachers

April 17, 2023 04:00 - 14 minutes - 10 MB

Welcome to Yoga Boss episode 169, "Advice For New Yoga Teachers."  When you graduate from teacher training sometimes you are left questioning, "What now?" Or "Where do I go from here?"  Maybe you'll end up at google as I did.  Or ask a mentor teacher whose teaching style you admire.  But sometimes the advice you'll get will leave you wanting.  Tune into this episode for my advice for new teachers that will actually help you attract students and make money from your new certification.  ...

The Six Figure Launch Debrief

April 10, 2023 04:00 - 25 minutes - 17.3 MB

Welcome to Yoga Boss episode 168, "Six Figure Launch Debrief."  We just wrapped up our March enrollment of The Profitable Yoga Boss Group.  In today's podcast, I am walking you through a debrief of this launch in this podcast.  Our recording-breaking sales happened after our most recent "failed" launch.  And I am sharing everything that worked so you can use it in your business too.  Im not special, record-breaking sales are possible for you.  Listen to this podcast to hear the lessons ...

How to handle good or bad Luck in business

April 03, 2023 04:00 - 10 minutes - 7.16 MB

Welcome to Yoga Boss episode 167, "Good Luck Or Bad Luck In Business." Ever feel like you are stuck in a rut of bad luck in your business? Or maybe you are experiencing the high of 'success' right now. The business has high points and low points. But how does luck play a role in business? Tune into this podcast to learn how to handle moments of 'bad luck' and moments of 'good luck.' In this episode we cover the following: -Yoga Boss Updates -Two levers in business (Cutting expens...

8 Figure Online Membership Business with Corinne Crabtree

March 20, 2023 04:00 - 47 minutes - 32.9 MB

Welcome to Yoga Boss episode 166, "8 Figure Online Membership Business with Corinne Crabtree. " A new guest interview with Master Weight and Life Coach Corinne Crabtree. "Corinne Crabtree is a Master Certified Weight and Life Coach with a mission to help every woman break generational curses in order to improve their personal health and wealth. Corinne lost 100lbs 15 years ago and ever since, she has dedicated her life to teaching women how to do the same. She’s the host of the wildly s...

How to make social media work for your business.

March 16, 2023 04:00 - 11 minutes - 8.16 MB

Welcome to Yoga Boss episode 165, "How to make social media work for your business." How are you using social media in your business?  If your goal is to grow as an influencer, this is not the podcast for you.  If you want to use social media to grow your revenue in your business, this tune in.  In this episode we cover:  -Purposeful Platform BONUS inside of The Profitable Yoga Boss Group  -The difference between influencing and using social media for business  -What doesn't work  -Getti...

How to make your workshops work.

March 15, 2023 04:00 - 8 minutes - 6.05 MB

Welcome to Yoga Boss episode 164, "How to make your workshops work." Not all workshops are created equally. Not all workshops will help you create more paid students in your business.   Maybe you are using workshops to market your business...but you are spending more time teaching and delivering without seeing students convert.   Listen to this episode to learn how to distinguish between a workshop that sells and a workshop that doesn't. Listen to this episode to turn on the money fl...

7 Types of Buyers with my client Brandi Healy

March 13, 2023 04:00 - 56 minutes - 39 MB

Welcome to Yoga Boss episode 163, "7 Types of Buyers with my client Brandi Healy." A new client interview with Yoga Teacher and Human Design guide  Brandi Healy. "Brandi Healy - Yoga Teacher and Human Design Guide. Brandi is a 200-hour RYT and an affiliate with Human Design Blueprint. She is also the Director of Customer Experience and Training for a national wellness retailer and a mom of 2 based in Long Beach, CA." We tend to assume that the way WE make decisions, is how all people ma...

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