YoVG # 440 Is Crossover Marketing Worth The Cost?
YoVideogames!
English - May 16, 2024 19:00 - 1 hour - 50.2 MB - ★★★★★ - 65 ratingsVideo Games Leisure entertainment games gaming lifestyle popculture popularculture Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Is the cost/benefit of cross over marketing worth it? Are these hit shows, movies, book series etc leading to more game sales? Are they expanding the brand value?
I would argue that that isn't their purpose, or at least not the main purpose. Let's talk about why!