Yes, and Marketing
129 episodes - English - Latest episode: 26 days ago - ★★★★★ - 71 ratingsTune in for conversations with eclectic and enlivening marketers. Imagine your weird shower thoughts and disparate liberal arts references took a road trip. This podcast is the soundtrack. Great marketing ideas can come from anywhere. So let’s talk about some.
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Episodes
The Future of Search in the Age of AI with Natalie Henley
March 29, 2024 11:00 - 31 minutes - 21.4 MBAs CEO of Volume 9, a Denver-based marketing agency, Natalie Henley stays on the ball when it comes to marketing trends to follow (and which ones are just passing fads.) Tune in to hear how her agency approaches the AI revolution and prioritizes winning organic traffic for their clients in an ever-evolving landscape by keeping it old-school.
Best Marketing Strategies in the New AI World with Ty Magnin
February 01, 2024 13:00 - 24 minutes - 17.1 MBTy Magnin, CEO of Animalz, isn't interested in pretending to be Nostradamus. The marketing world is constantly evolving, so rather than try to predict the future, he's changing with it. Hear how he and the Animalz team are adjusting their strategies for success, finding inventive ways to incorporate AI into their workflows, and exploring distribution channels beyond SEO to cultivate results for their clients.
Using AI for Profitable Workflows and Wrangling Brand to Boost Your Content Marketing Strategy with Robert Rose
December 14, 2023 12:00 - 45 minutes - 31 MBCo-founder of the Content Marketing Institute, current Chief Troublemaker at The Content Advisory, and author of Content Marketing Strategy: Harness the Power of Your Brand’s Voice, Robert Rose is a marketing powerhouse. This bona fide industry legend digs into how we should be using AI to create profitable workflows, the impact of AI on search and SEO, and how brand influences our content strategies.
Wielding AI for Agencies and the Irreplaceable Human Element with Drew McLellan
November 09, 2023 13:00 - 42 minutes - 29 MBCEO of Agency Management Institute Drew McLellan brings over thirty years of expertise to dive deep into how agencies are finding success in the current economic climate by deploying AI in inventive ways.
Ethical AI, The Crisis of Trust, and Responsible Innovation with Olivia Gambelin
October 13, 2023 11:00 - 39 minutes - 27 MBLeading AI ethicist Olivia Gambelin shares insights on the adoption of generative AI, how synthetic data preserves the privacy of the public, and the strategic development and implementation of AI as it impacts marketers.
SaaS Wisdom, AI, and the Funding Industrial Complex with Greg Head
August 31, 2023 11:00 - 39 minutes - 27.2 MBGreg Head, who has spent the past 30 years leading, growing, and advising software companies, shares why VC funding is misunderstood and over-prescribed, how AI will change the future of marketing, and explains the world of practical founders.
PR, Event Marketing, and Female Leadership with Caitlin Bartley
May 25, 2023 16:00 - 33 minutes - 22.9 MBCaitlin Bartley, CEO of female-only marketing agency cred, shares her approach to digging deep with clients, the importance of staying flexible, and how to find creative solutions in the wild world of PR and event marketing.
The Secret Sauce of B2B Growth, Cool Nicknames and LinkedIn Wizardry with Ken Marshall
March 16, 2023 10:00 - 34 minutes - 23.6 MBKen "Magma" Marshall, Chief Growth Officer at RevenueZen, explains the secret sauce of B2B growth, how he transitioned from entrepreneur to agency owner to agency seller, and how to achieve legitimate fame on LinkedIn.
Being an Operational CEO, Startup GTM Strategy, and Career Advice with Gordon Boyes
January 25, 2023 11:00 - 34 minutes - 24.1 MBGordon Boyes, CEO of Concept3D, shares learnings from his "three and several halves" CEO gigs, including how to choose career opportunities that play to your strengths and how to manage long sales cycles.
Best Marketing Books of 2022 with Douglas Burdett
December 21, 2022 12:00 - 27 minutes - 18.8 MBAs host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2022, including the best books to read during a recession and some classics we can all read again.
Lily Ray on SEO, EAT, and What Google's Up To
December 08, 2022 17:00 - 39 minutes - 27.4 MBLily explains how brands of different sizes should be thinking about EAT, what SEOs have deciphered from Google patents, and the new search technologies she's most excited about.
The Future of Content Marketing and CEO Guidance with Pearl Collings
November 15, 2022 11:00 - 27 minutes - 19.1 MBPearl discusses the current state and future of content marketing, the challenges of building YMYL content at scale, how CEOs can prioritize tasks to better achieve growth, and offers advice for aspiring leaders.
Coaching, startups, and doing all the things with Rachel Beisel
October 20, 2022 11:00 - 38 minutes - 26.2 MBRachel discusses leading tech startups, investing strategies, writing her memoir, the importance of process, and how lessons from all these activities have made her a better marketer.
Cuties, Commodities, and Center Store Strategies with Ashley Finster
September 07, 2022 16:00 - 42 minutes - 29.3 MBAshley shares what it took to turn Cuties into a lunchbox phenomenon, plus other strategies for marketing commodities from her experience heading marketing at brands like The Wonderful Company and SunFed Ranch.
Banana Curves and the Three Laws of Brands with Ethan Decker
August 24, 2022 10:00 - 42 minutes - 29.5 MBThe president of Applied Brand Science shares what every brand's buyer distribution looks like and most common mistakes we make with consumer research.
Lessons from 15,000 Marketing Videos with Hope Horner
August 10, 2022 11:00 - 26 minutes - 18.4 MBHope shares what marketing teams are getting wrong with video marketing today, how to prepare for the future of video marketing, and the best part of having a co-founder at video marketing firm Lemonlight.
"Fast Eats Slow": Bringing Agility to Marketing with Andrea Fryrear
July 27, 2022 10:00 - 46 minutes - 31.7 MBAndrea explains the seven values of agile marketing and the philosophy behind AgileSherpas. She also shares how Eminem helped her become an entrepreneur.
Putting Customers Before SEO and the State of Link-Building with Paddy Moogan
July 13, 2022 10:00 - 38 minutes - 26.3 MBPaddy shares the biggest trends in link-building today, what agencies need to be doing differently, and what he's learned as the co-founder of superstar agency Aira.
Entrepreneurial Expertise from CEOs and Founders Who Have Been There and Done That
June 30, 2022 01:00 - 39 minutes - 27.1 MBDavid Cancel of Drift, Peep Laja of Wynter, Chris Savage of Wistia, Niel Robertson of Influence.co, Stephen Lease of Goodr, Gary Swart, formerly of Upwork, Shafqat Islam of NewsCred, Sean Griffey of Industry Dive, Vaibhav Jain of Hublio, Rand Fishkin of Sparktoro, Jimmy Daly of Superpath, and Eric Remer of EverCommerce share wisdom of all sorts based on their experiences as founders and CEOs.
Burnout, Perfectionism, and Trends in DEI+ with Ashley McLemore
June 15, 2022 10:00 - 31 minutes - 21.6 MBAs a DEI+ expert, Ashley shares what she's seeing companies get right (and wrong) with equity and inclusion initiatives. She also explains why perfectionism is a product of white supremacy culture.
The Story Behind the Immersive Van Gogh Experience with Vito Iaia
June 08, 2022 10:00 - 41 minutes - 28.4 MBThe co-founder of Impact Museums explains how Ticketmaster's best-selling event of 2021 came to be and forecasts future trends in immersive entertainment.
Lessons in SMB Marketing and Startup Growth with EverCommerce CEO Eric Remer
June 01, 2022 10:00 - 39 minutes - 27.5 MBThe founder of EverCommerce shares his lessons from various stages of startup growth, how he knew it was time to start acquiring other businesses, and what it takes to market to SMBs.
CMO Special: CATS, Clutter, and a Litmus Test for Content with Drew Neisser
May 18, 2022 10:00 - 46 minutes - 31.7 MBAs the founder of CMO Huddles and award-winning agency Renegade, Drew shares the four characteristics of successful CMOs, the conversation to have with your CFO, and how to make a rebrand stick.
How to Win Links and Influence Publishers with Stacker's Amanda Milligan
May 11, 2022 10:00 - 40 minutes - 27.6 MBAmanda explains how to create newsworthy content and breaks down the role of earned media and PR, based on her experience as a journalist and as head of marketing at Stacker.
Quit Smoking and Lock Your Doors: Social Marketing 101 with Nancy Lee
May 04, 2022 10:00 - 35 minutes - 24.6 MBAuthor and professor Nancy Lee shares what social marketing is, how most government agencies could be doing it better, and some of the toughest campaigns she's worked on to influence public behavior.
Choosing the Right Ad Platform and Future Marketing Trends with Erik Huberman
April 20, 2022 10:00 - 45 minutes - 31.5 MBHawke Media founder Erik talks TikTok over Facebook, explains the key to marketing to Gen Z, and gives advice for wannabe agency owners.
Teenage Waste-Brand: Surviving Brand Adolescence with Author Evelyn Starr
April 13, 2022 10:00 - 33 minutes - 23.3 MBEvelyn explains what brand adolescence is, how to identify the symptoms, and how to navigate it successfully.
Busting Best Practices: 12 Pieces of Contrarian Marketing Advice
April 06, 2022 10:00 - 24 minutes - 16.8 MBAndy Crestodina, Tim Riesterer, Ashley Faus, Dave Kellogg, Cassidy Shield, Rand Fishkin, Ritesh Patel, Sean Griffey, Denise and Jim Franklin, Doug Kessler, Kait Creamer, and Melanie Deziel take down some of marketing's most accepted wisdom.
The How-Tos of a Successful Startup with Denise and Jim Franklin
March 22, 2022 15:00 - 47 minutes - 32.5 MBThe Franklins explain what they look for when investing in a startup. They also share the structure for their own marriage OS and why marriage offsites should be a thing.
Innovation Gems and Marketing Mix Eyes with Illustrator Dan White
March 16, 2022 10:00 - 49 minutes - 34.1 MBDan talks growth strategies, innovation, and why most brands aren't as special as they think. He also shares the most important job a marketer has.
Pilots, Prospects, and Selling Differently with Lee Salz
March 09, 2022 11:00 - 42 minutes - 29.5 MBLee explains why prospecting isn't dead and shares the one opportunity 99.99% of salespeople miss, with insights from his bestselling book, Sell Different!
The Mountain of Meh and the Future of B2B with Doug Kessler
March 02, 2022 11:00 - 42 minutes - 29 MBDoug explains why the stakeholder problem isn't real and why vanity metrics are good. He also talks ecosystem marketing, agency accountability, and the rise of sessionized content.
Get Ahead in Marketing: Leverage G.R.I.T. with Christina del Villar
February 23, 2022 11:00 - 38 minutes - 26.6 MBAuthor Christina del Villar explains how to have a more effective and influential marketing career through her G.R.I.T. methodology.
Good Content is Memetic with Joe Lazauskas
February 16, 2022 11:00 - 38 minutes - 26.6 MBJoe shares the most successful piece of content he created at Contently, how he's approaching a new space in his role at A.Team, and the number one ingredient for effective content.
Your Customer's Experience is Your Brand with Author Dan Gingiss
February 09, 2022 11:00 - 42 minutes - 29.1 MBDan shares examples of customer experience done right, how to approach CX, and how it's tied to employee experience with insights from his bestselling book, The Experience Maker.
Event Marketing, Startup Pivots, and the Metaverse with Hubilo’s Vaibhav Jain
February 02, 2022 11:00 - 30 minutes - 20.8 MBVaibhav explains the story behind Hubilo's event management platform, what the future of virtual events looks like, and how event marketing is shifting from branding to demand gen.
Marketing Lies and Market Research Mistakes with Author Atul Minocha
January 26, 2022 11:00 - 39 minutes - 27.3 MBAtul breaks down the most common lie marketers tell and explains the role of both emotions and reason in marketing, with insights from his book "Lies, Damned Lies, and Marketing."
Contrarian Marketing Views and Measuring Quality with Sean Griffey
January 19, 2022 11:00 - 29 minutes - 20 MBIndustry Dive co-founder and CEO Sean breaks down marketing lessons from a media company, the problem with precision marketing, and the blessing (and curse) of bootstrapping.
Gary Swart on the Evolution of Marketplaces and the Future of Work
January 12, 2022 11:00 - 43 minutes - 30.3 MBFormer oDesk (now Upwork) CEO Gary Swart explains the formula for a successful marketplace, predicts the future of workplaces, and shares his approach to investing.
People-First and Values-Driven: How Brands like Wistia, Goodr, and Animalz are Getting It Right
January 05, 2022 11:00 - 29 minutes - 20.1 MBRachael Shayne, Chris Savage, Steve Pockross, Liz Giorgi, Jamie Bennett, Justine Jordan, Devin Bramhall, and Stephen Lease share insights on how to turn your people and culture into your greatest asset.
Strategies for a Changing Marketing Landscape with George Raptis and Emily Bibb
December 29, 2021 11:00 - 37 minutes - 26 MBBreef founders George and Emily explain how the traditional agency-client relationship is changing, what agencies wish in-house marketers knew, and how brands are using their platform to ship faster.
The Best Marketing Books of 2021 with Douglas Burdett
December 15, 2021 11:00 - 31 minutes - 21.9 MBAs host of the Marketing Book Podcast, Doug shares his picks for the best marketing books of 2021, including one you can anonymously send to your CEO.
Streamlined Storytelling and Extreme Stunts with Director Nick Schrunk
December 08, 2021 11:00 - 38 minutes - 26.3 MBNick explains the creative process behind his extreme sports films and adventure cinematography for Red Bull. He also talks about the importance of streamlining your process and the ultimate metric for successful content.
Lessons from Rock Stars and Trade Shows with Alex Ordoñez
December 01, 2021 11:00 - 23 minutes - 16.4 MBAlex shares lessons from a marketing career in the music industry, including what we can learn from icons like Gene Simmons, the value of old-school channels like trade shows and trade journals, and what it was like meeting Chaka Khan.
Content as a Career and the Future of Communities with Superpath's Jimmy Daly
November 24, 2021 11:00 - 34 minutes - 23.9 MBSuperpath founder Jimmy Daly talks Slack communities, explains strategies for aligning sales and marketing, and shares lessons from the various stages of his career in content.
EQ, Emails, and Curiosity as a Superpower with Kait Creamer
November 17, 2021 11:00 - 33 minutes - 23.2 MBLifecycle marketer Kait Creamer tells what has her hooked on email, the importance of emotional intelligence in marketing, and where she finds creative inspiration. (Hint: it's everywhere.)
Goodr CEO Stephen Lease on Mentors, Spirit Animals, and Harnessing FOMO
November 10, 2021 11:00 - 37 minutes - 25.6 MBStephen shares the story of how Goodr took the eyewear world by storm, explains the meaning behind his title of "Chief Executive Octopus," and talks mentors, activism, and fun.
Churn, Demand, and the Email to Send if You’re Raising Prices with Patrick Campbell
November 03, 2021 10:00 - 49 minutes - 34.1 MBProfitwell CEO Patrick Campbell explains the two pieces of retention, the biggest reason you're losing customers, and how to communicate price changes.
Four Day Workweeks and Hiring in the Open with Wildbit’s Justine Jordan
October 27, 2021 10:00 - 37 minutes - 26.1 MBWildbit's Head of Marketing Justine Jordan explains why hiring is a marketing problem, what she learned in her latest hiring experiment, and how the company functions with four day workweeks.
Add Psychology to Your Toolkit: 9 Thought Leaders on Changing Behavior and Changing Minds
October 20, 2021 10:00 - 25 minutes - 17.4 MBRory Sutherland, Tim Riesterer, Dave Kellogg, David Cancel, Tamsen Webster, Tim Calkins, Philip Kotler, Suneet Bhatt, and Bob Kulhan share psychology-related insights from past episodes.