Ruth and Michael Matar founded the organization originally called Women for Israel’s Tomorrow in opposition to the Oslo Accords, and the idea of a Palestinian state under the Palestinian Authority in the Israel-controlled West Bank. The group sought to counter media stereotypes of the people opposing the two-state solution by showing mothers, housewives and career women who could articulate their cause. It became known as the Women in Green due to the green hats its followers wore during group activities.

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