Ben & Jerry’s was started in 1978 by two Jewish hippies, Ben Cohen and Jerry Greenfield who opened an ice cream store in South Burlington, Vermont. The company was and is known for its social activism, fairness to its employees and respect for the environment.

However, a bit more than 20 years later, in 2001 the two “peace, love and freedom” activist entrepreneurs sold out to Unilever, a multinational corporate giant that has become the world’s third-largest consumer goods company, having been forced by what they said was “shareholder responsibility”.

In Judea and Samaria alone, there are more than half a million Jewish residents – many of them fans of the product up to this point.

But if the company was threatened with a massive economic boycott combined with demonstrations in front of every store selling its product in the US, UK and elsewhere, it is indeed possible that fear has triumphed over good business sense.

The international BDS campaign has socially and economically terrorized companies at least as large and some even bigger than Ben & Jerry’s.

It’s not clear precisely whose decision it was to refuse to do business with half a million Israeli Jews, but it’s clear that Ben & Jerry’s Ice Cream is willing to sacrifice its name as an advocate for equality in order to express its support for hatred of Israel, and Jews.

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